10 tips to help ‘go & grow’ your social media & online marketing strategy
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Social Media for Business
10 Tips to Help ‘Go & Grow’ Your
Social Media &
Online Marketing Strategy
1© 2012 Constant Contact, Inc.
Connect, Inform & Grow
© 2012 Constant Contact, Inc. 2
Will GladhartCEO, Will Gladhart Consulting, LLC & CC Business Solutions Provider
will@willgladhart.com
www.willgladhart.com
www.linkedin.com/in/WillGladhart
facebook.com/WillGladhartConsulting
@WillGladhart
www.constantcontact.com/KansasCity
Upcoming Seminars
Today’s Agenda
Why Businesses Use Social Media
What Social Media “Is” and “Is not”
10 Tips to “Go & Grow” Your Social Media
Free & Cool Tools
Ways to Grow Your Social Community
Tips to Craft Up Content
© 2012 Constant Contact, Inc.
FREE Resources
www.SocialQuickStarter.com
Why We MARKET
Customers Clients Volunteers Donors / Members Brand Awareness Sales Website Traffic Time in the day
We Want More!
We Want to Rev Up Relationships, Referrals & Revenues!
MySpace
Local / Daily deals
Location-Based Services
Review Sites
Photo Sharing
Video Sharing
76%
62%
53%
38%
35%
25%
24%
19%
Social Media Tools Are Changing the Way We Market
6
Find Social Media Tools Effective*
86% Facebook71% Video Sharing60% Twitter55% LinkedIn45% Local / Daily Deals
Social Media Used to Market Business
96%
© 2012 Constant Contact, Inc.
Social Media is Word of Mouth on Steroids
Social Media Helps Businesses
1. Keep Current Customers2. Find New Customers3. Helps You Be Found
© 2012 Constant Contact, Inc.
8
Doing It Well Best Practices for Business using Social Media Marketing
© 2012 Constant Contact, Inc.
1. Set Goals
■ Keep Your Customers
■ Improve Customer Service
■ Encourage Repeat Business
■ Increase Relationships
■ Increase Referrals
■ Get More Prospects
■ Increase Brand Awareness
© 2012 Constant Contact, Inc.
2. Know Your Audience
Ask Your Audience
■ How do they like to be communicated with?
■ What tools are they using?
■ When do they check their email, Facebook, Twitter, LinkedIn or Texts?
■ What do they want from your communications?
■ How can you help them?© 2012 Constant Contact, Inc.
Where are your customers?
Social Tools are Not Just for Kids
Facebook Timeline Examples
Cover Photo
About
TabsProfile Picture
© 2012 Constant Contact, Inc.
Shatto Milk Info
© 2012 Constant Contact, Inc.
Shatto Milk Photos Tab
Shatto Milk Events Tab
Shatto Milk Video Tab
© 2012 Constant Contact, Inc.
Google Yourself
Constant Contact © 2012
4. Monitor Your Online Brand
Your Online Brand is Being Created With or Without You
Can You Be Found Online?
What is Being Said About…• You• Your Customers• Your Company• Your Competitor
Google Yourself
Google Yourself, Your Company & Competitors
www.google.com
Google Your Business Can People Find You or Your Company?
© 2012 Constant Contact, Inc.
Monitor Your Online Presence
Google Alerts
Monitor your• Name• Company name• Competitor• Trends• Keywords• Industry
www.google.com/alerts
© 2012 Constant Contact, Inc.
Google Yourself
Listen, Learn & EarnGet to Know the Neighborhood
© 2012 Constant Contact, Inc.
5. Brand Up
Professionally Brand your Business
Be consistentLogoPhoneAddressWebsiteSocial Icons on Website
Add starter content & Give your Page personality
First Impressions Matter
© 2012 Constant Contact, Inc.Look Professional
6. Online Manners Matter
Sell, Sell, Sell & You Will Fail
Me, Me, Me Will Part the Seas
Empower, Engage & Educate - Be the Expert
Give & You Shall Receive
Share, Care, & Be There
Reply, Thank & Take Care of Negative Comments
What Happens in Vegas Stays in Vegas
First Impressions Make Lasting Impressions
© 2012 Constant Contact, Inc.
7. Plan Ahead
Create a Marketing Calendar■ Buy 12 Month Calendar or Google Calendar■ Highlighter - 2 colors■ Highlight Holidays■ Highlight Your Slow or Challenging Times
Add to the calendar marketing activities you always do eg. 4th of July Sale, Christmas Open House, Back to School Specials, Mother Day Specials, Sizzling Sales Tips, New Year News or Events
Use Post-It NotesWrite your marketing ideas on the post-it notes. If you need to move a marketing activity you can.
© 2012 Constant Contact, Inc.
Repurpose your current contentEmailBlogs (yours and others)FAQ’s & SAQ’swww.Technorati.comwww.google.com/alerts Relevant videos, photos, podcastsAsk questionsTestimonials/ Polls/ Surveys
8. CRAFT Content
© 2012 Constant Contact, Inc.
9. Manage Your Social
Track your Page Insights
Reply from your Inbox
Manage Activity On Social Media Sites with One Email
Save Time
www.NutshellMail.com
Social Media DVR
© 2012 Constant Contact, Inc.
Copyright © 2010 Constant Contact, Inc.
© 2012 Constant Contact, Inc.
Monitor, Manage & ScheduleWatch multiple accounts
HootSuite.com
© 2012 Constant Contact, Inc.
Monitor, Manage & ScheduleWatch multiple accounts
HootSuite.com
Copyright © 2012 Constant Contact, Inc.
Create a Social Email Signature10. Grow Your Social
Grow Your Social
Add interactive social icons to your■ Website
■ Newsletter Templates
■ Business Card
■ Printed Materials
FREE 60-day trial for Email, Survey, Social Campaigns or Event MarketingNo risk, no credit card required. Get coaching and support, grow your email list, access to over 400+ templates, and measure and track results.
Free 60-Day Trial
Online Signup bit.ly/WGCFree60
FREE Help866-876-8464
Attend More Seminars
Get a demonstration of Email Marketing in action. See how easy it is to create an email, manage contacts, track results, as well as send your email, and extend its social reach.
View Tutorials, Guides and Webinars
Learn more about how professional Email Marketing Newsletters and Communications can help you build relationships and grow your business.
Attend a Seminar FREE 60-Day Trial
FREE Tutorials,Webinars & Guides
constantcontact.com/
learning-center
Take the Next Step
contantcontact.com/KansasCity
FREE 30 Minute Online Marketing Consultation
For Your Business
Questions
32© 2012 Constant Contact, Inc.
Social Media Marketing
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