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Seven Design Strategies to Make Your Presentations Pop, not Flop
July 27, 2010
Based on slide:ology: The Art and Science of Creating Great Presentations,
by Nancy Duarte
Welcome!
How to Submit Your Question
Step 2: Click on the Send button.Step 1: Type in your question here.
Moderator
Kim Kostenko
Senior Program Planning Advisor
Presenter
Kristi Wallace
Senior Program Planning Manager
Seven Design Strategies to
Make Your Presentations Pop, not Flop
Kristi Wallace
Senior Program Planning Manager
slide:ology: The Art and Science
of Creating Great Presentations
ISBN-10: 0596522347 ISBN-13: 978-0596522346
By Nancy Duarte
Seven Design Strategies
Visual concepts, not wordsBanish
boring bullets
Presentations, not documents
Using
the space
Colors, fonts, & images
Slide transitions
New techniques
1.
2.
4.
3.
7.
5.
6.
1. Document, teleprompter, or presentation
Documents
Bullets,
paragraphs,
& sentences
Teleprompter
Bullets with
few words
Presentation
More
concepts
than words
� Keeping staff’s knowledge and skills updated so they
can face current and future challenges
� Retiring workforce/succession issues� Attracting and retaining new hires
� Finding and replacing key upper-management staff who retire
� If you promote from within, then your support staff is gone
� Questioning whether to share management staff or merge with
neighboring co-op
� Not replacing everyone because of the economy, loss of
membership, and loss of revenue
Document
Co-op Issues:� Staff’s knowledge and skills updated
� Helps face challenges
Retiring workforce issues:� New hires & replacing retiring senior staff
� Promote within—leaves a hole
� Share management staff or merge?
� Don’t replace staff?
� Economy
� Loss of membership and revenue
Teleprompter
Presentation
Workforce Issues
Co-ops facing:
� Keeping staff skills
up to date
� Retiring workforce
Why NRECA courses are different:� Programs build from one to another
� Focus on the cooperative business model
� Uses best practices from research
� Course exercises are co-op specific
� The higher the program = higher-level issues
� Information is up to date
2. Banish boring bullets
3. Create visual concepts, not just words
Up to date
Cooperative model
Cooperative-specific
Best practices
High-level issues
Programs build
SC
MIP
ME
Create visual concepts, not just words
How? Use some
built-in tools.
Create
concepts.
Create visual concepts, not just words
Use SmartArt
• Insert tab
• Click on SmartArt
Create visual concepts, not just words
Choose:
•All
•List
•Process
•Cycle
•Hierarchy
•Relationship
•Matrix
•Pyramid
Create visual concepts, not just words
Relationship
•Several designs
Create visual concepts, not just words
Click on a design
•Sample design
Create visual concepts, not just words
Change
•Color
•Effects
Create visual concepts, not just words
Example
Using the space
How?“It’s okay to have clear space—
clutter is a failure of design.”
Nancy Duarte, slideology: The Art and Science of
Creating Great Presentations, page 106.
4. Using the space
Column types:
•Three
•Four
•Five
•Fibonacci
Try the three-column, by four-row approach.
4. Using the space
Column 1 Column 2 Column 3
Try the three-column, by four-row approach.
4. Using the space
1. Hold Control
2. Click on guide to duplicate it elsewhere
3. Three vertical guides
4. Three horizontal guides
Vertical = 1.67 inches from center
Horizontal = 2.00 inches from center
2.00�+
2.00�+
0.00
1.67 1.670.00
Reach
Using the space
Impact Insights
BzzAgent
5. Choose colors, fonts, and images
Colors
Fonts
• Serif vs. sans serif
• Typography
Images
• Cheesy (or staged) vs. realistic (not staged)
Choose colors
• Start with corporate color.
• No corporate color?
• Draw a box.
• Shape Fill on Drawing Tools tab.
Choose colors
Red: 45
Green: 86
Blue: 119
1. Draw a box, Shape Fill
2. More Fill Colors
3. Custom tab
4. Choose a color
5. Write down RGB color numbers
6. Click OK
Choose colors
Use web-based tools to:
• Convert RGB color to hexadecimal color
• Use built-in color schemes
Web tools:
• Psyclops.com (color converter)
• Colorschemdesigner.com (color schemes)
Choose colors
www.psyclops.com/tools/rgb
• List RGB in Decimal boxes
• Click Display
• Write down the Hex String #
Choose colors - colorschemedesigner.com
Red: 45
Green: 86
Blue: 119
Click here Enter value
Click OK
Choose colors
2D5577
Choose colors
Click on schemes. Choose one you like.
•Mono
•Complementary
•Triad
•Tetrad
•Analogic
•Accented analogic
•Analogic
Choose colors
Click on Export to TEXT
Choose colors
Many colors and variations
• Primary
• Secondary A
• Secondary B
Choose colors
Click on Color List
Choose colors
This window
shows the
colors.
You can
capture a
Print Screen
and print it
out in color.
When an inch = a foot
17 inches = 17 feet away
Choose images
FrustrationAnger
PrideLearning
Growth
Cheesy (or staged)
Choose images
Frustration Anger
PrideLearning
Growth
Realistic (not staged)
Insert clipart or www.bigstockphoto.com
6. Create slide transitions that work
“It’s tempting to make everything
buzz like a flyDON’T DO IT.”
― Nancy Duarte, slideology: The Art and Science of
Creating Great Presentations, p. 180.
or swoosh like a rocket.
Create slide transitions that work
EffectiveInnovative
Word of Mouth
Marketing
Experts
Authentic
Engaging Scaleable
Proven
BzzAgent
www.bzzagent.com
Little-known techniques
Create a scene, not a slide
Slide Transitions
• Pan
• Zoom
• Pan and zoom combined
Pan: Are you REALLY happy?
Zoom: Chocolates—how to choose?
Pan & Zoom: How will you stand out?
Join a fraternity or sorority at www. princetongreeks.edu
Resources
• slide:ology - The Art and Science of Creating Great
Presentations, by Nancy Duarte, O’Reilly Media Inc.,
2008.
• Pan and zoom effects: http://office.microsoft.com/
en-ca/powerpoint-help/create-pan-and-zoom-effects-
in-powerpoint-HA010232631.aspx
• Color converter: www.psyclops.com/tools/rgb
• Color chooser: www.colorschemedesigner.com
How to Submit Your Question
Step 2: Click on the Send button.Step 1: Type in your question here.
Speaker Contact
Kristi Wallace
kristi.wallace@nreca.coop
703-907-6101
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