10.18social media and the pregnant and breastfeeding woman...

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SocialMediaandthePregnantandBreastfeedingIndividualHandoutByLaurelWilson,IBCLC,RLC,BSc,CLE,CCCE,CLDSocialmediahasproventobethemainwayMillennialparentscommunicateandgethealthcareinformationandyetprivacypracticesandguidelinesforhealthcareuseofsocialmediaislagging.Toaddtothis,artificialmilkcompaniesareusingsocialmediaagainsttherecommendationoftheWHOInternationalMarketingofBreastmilkSubstitutestotheiradvantagewhichisincreasingmisinformation.Manyhealthcareproviderswishtoutilizesocialmediatoengage,education,informandinteractwiththeirpatientsandpatientstobe.However,duetoalackofdistinctguidelineandmisunderstandingaboutprivacypracticeswithsocialmedia,manyhealthcareprovidersareunknowinglysharingpersonalandprivatehealthcareinformation.Thispresentationoffersanunderstandingofthemostcommonsocialmediaplatforms,explorationofhowmillennialsusesocialmedia(particularlyduringpregnancyandlactation),howartificialmilkcompaniesareusingsocialmedia,andhowhealthcareprofessionalscanusesocialmediaeffectivelyandethically.Objectives:

• Identifyatleastthreewaysparentsareusingsocialmediaduringtheirpregnancy,labor,andearlyparenting.

• Identifytwopositiveandnegativeimpactsofsocialmediaonpregnantandbreastfeedingindividuals.

• Listtwowaystointeractwithnewparentsonsocialwithoutcompromisingprivacy.

KeyTakeawaysonMillennialSocialMediause:Ifyoucanonlychooseoneplatform–chooseFacebook,1.47Billionmonthly

users.However,thesecondmostactiveuseisYouTube,followedbyInstagram.

Withyoungmoms,ages18-24,useofSnapchatandInstagramarehigh.GettoknowMillennials–75%ofallbirths,85%ofallfirsttimebirths

• 95%internettoaccesspregnancyinformation• 89%unemployedwomenusedinternettoaccesshealthcare

information• 76%ofwomenhadasmartphone• 59%ofsmartphoneownersusedpregnancyapps

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46%ofMillennialstrustotherparents,only35%trusttheexpertsMillennials=Equity/Inclusivity/UnityPrefercellsphones,textingandIMoverfacetofaceandemail.Theyareeschewingcomputersandlaptopsforsmartphonesandtablets.Oncepregnant,socialmediausechanges–movetowardssocialmedialikeFacebook,Pinterest,andParentWebsites(BabyCenter,TheBump,Babble)

UsingSocialMediatointeractwithMillennials:Millennialsappreciateequity/inclusivity/unity.Keepyourinteractionparticipantcentered.Focusonmobile,notemail;testoverphonecalls.9outof10momsgloballyownasmartphone.WhoDoMillennialsTrust?____________________________________SocialMediaasEducationPinterest-RealityVs.FailFacebook• Pros

• Feelconnectedtopeers• Easytoaccess• Mobileaccess• Anonymityforquestions• Support24/7

• Cons• Mommyshaming• Trolling• Misinformation• Incompleteinformation

APPS• Pros

• Easy• Convenient• Cheap

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• Alwaysavailable• Cons

• Sponsorships• Accuracy• Lackofconnection

Shedoesnotwanttobemarketedto,insteadshare:

• Stories• Makeherlaugh• Inspireher• Givehertips• Givehersomethingshewants

Don’tUseStockImages–MakeitPersonal,REALPHOTOS!Hashtagit#-memoriable,alwaysuse,researchit,short,consistentToolsforToday

• YouTube/Vimeo• FaceboookLive• FacebookPrivateGroups• Podcasting• TwitterParty/Chat

APPStohelpyoumakeinterestingsocialmediacontent:

• Canva.com–makeanygraphic• Quozio.com–quoteandgo• Pinstamatic.com–boardsonpinterest• Infogr.am–forinfographics

TipsforFacebook:

• Makeabusinesspage!• Filleverythingout!• Keeppoststoaminimum,maxof2aday.• Analyzeyourdata!• Interact!Like,share,likesomemore.• Videos,videos,videos• Beengaging-Polls,tellstories,postvideos,sharetips• Autoshareontwitter

TipsforPinterest:

• Followrelatedboards• Usegeneral,highlysearchableterms• Createpinterestcommunitywherepeoplecanaddpins

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• Useevergreen(nottimely)contentforforeverreposts• Createboardsbasedonyourbirthyinterests• Autoshareontwitter

TipsforTwitter:

• Followrelatedaccounts• Multipletweets3Xmin• Usehashtags,popularones• Makepostsrewteetable• Thankpeoplewhentheyfollowyou• Tweetphotos–moreengagement.• Mustrespondorengage!

TipsforBloggers:

• Actuallywriteblogs-frequently• Don’tdisablecomments.Reply.• Askotherstoguestblog• Crosslinkwithinyourcontent.• Useimages,especiallyvideos.• Postiteverywhere!• UseFeedly–Digest

TipsforInstagram

• Makeitbusinessrelated• Publishatleastonceperweek• Focusoncontentnotlength• Use@mentionsforhigherengagement• Haveaseparatebusinesspage• Usehashtags

PrivacyProtectionHints:

• Privacy–cannotdiscloseinfowithoutpatientauth,donotpostanythingthatcouldpotentiallybeusedtoidentifyapatient,includingphotos

• FraudandAbuse–cannotusesocialmediaforgive-awaysthatcouldenticereferralsthatarereimbursedbyMedicareandMedicaid(evendoulasorLC’swhousereimbursement)

• LicensureandMedicalAdvice-becarefulaboutofferingadviceifyouarelicensed,asifyour“advice”isusedbysomeoneinastate/countywhereyouarenotlicensedyoucangetintotrouble

Questions?info@motherjourney.comFacebook.com/motherjourneylaurelwilsonTwitter.com/linfinitee

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