102a total

Yan Shi

FA102a, Research, Product Proposal and TransMedia Explorations

AIConsciousness

Yan Shi

“The Problem Of AI Consciousness”

Assignment Two, Research

http://www.kurzweilai.net/the-problem-of-ai-consciousness

AIConsciousness

Yan Shi

Assignment Two, Research

http://www.kurzweilai.net/the-problem-of-ai-consciousness

“ThelastfewyearshaveseenthewidespreadrecognitionthatsophisticatedAIisunderdevelopment.”

AIConsciousness

Yan Shi

Assignment Two, Research

http://www.kurzweilai.net/the-problem-of-ai-consciousness

“Couldthesevastlysmarterbeingshaveconsciousexperiences— coulditfeelacertainwaytobethem?”

AIConsciousness

Yan Shi

Assignment Two, Research

http://www.kurzweilai.net/the-problem-of-ai-consciousness

“ThesetwoconsiderationssuggestthatweshouldregardtheproblemofAIconsciousnessasanopenquestion.Ofcourse,fromanethicalstandpoint,itisbesttoassumethatasophisticatedAImaybeconscious.”

AIConsciousness

Yan Shi

Assignment Two, Future Product or Service

1. Human-robotcommunicationform2. Robotstransportation3. Humanshelter

AIConsciousness

Yan Shi

Bohemian RhapsodyQueen

Source for Brand Character Words

Yan Shi

MASHINMagnifico, shiver, wind

Naming Process

Yan ShiBrand Character Diagram

FantasyHigh

MonstrosityPERSONA

SympathyAchingLifeTONE

MagnificoFrightening

DevilLANGUAGE

BlowEasy

LightingPURPOSE

mashin

Yan Shi

Twitter Campaign Research 1

Twitter Campaign

1. Find your influence.

2. Repeat Your Tweets.3. Test Your Tweet Times.

4. Pay Attention to Language and Tweet Structure.5. Think About Daily Patterns.6. Manage Expectations.

http://www.convinceandconvert.com/social-media-measurement/six-timely-tips-for-twitter-success/

Yan Shi

Twitter Campaign Research 2

Twitter Campaign

BrandsSuccessfullyTakingAdvantageofHashtags.

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http://www.tintup.com/blog/7-examples-of-successful-hashtag-campaigns/

Yan Shi

Twitter Campaign Research 3

Twitter Campaign

1. TransformwellknowngamesintoTwittercampaigns

2. Usegroupmomentumtofuelacampaign

3. Turntweetsintopersonalised treasures

4. Designacampaignaroundbrandevangelists

5. Leveragemajorholidays

6. Incorporatefanresponsesdirectlyintopromotional

materialshttp://www.heliosdesign.co.za/blog/web/high-impact-twitter-campaign.html

Yan Shi

Twitter Campaign

Twitter Campaign

Yan Shi

Twitter Campaign

Twitter Campaign

Yan Shi

Twitter Campaign

Twitter Campaign

Yan Shi

Campaign Analytics

Twitter Campaign

https://goo.gl/

Yan Shi

Campaign Analytics

Twitter Campaign

https://bitly.com/

Yan Shi

Sound File

Sound Design Exploration: Promotional Podcast Intro

Yan Shi

Images

Motion Graphic Exploration, Raw Images

Yan Shi

Video

Motion Graphic Exploration, Final Video

Yan Shi

Video

Motion Graphic Exploration, Final Video