10927 de lightbulbs catalog · light bulb exp format $702.75 2 11/11/2016 1/7/2017 6 months light...
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SPRING 2017
Light Bulb Evolution
ENRICH THE ASSORTMENT
Incentives
Buyback Credit OR 50% off
your Bulletin Order
FREE POP, Signage and Displays
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LIGHTING OVERVIEW
2%
0
2013 YOY Sales 2015 YOY Sales
4%
6%
8%
10%
12%
14%
16%
18%
+9.7%
+17.0%
+6.1%
+11.5%
IMPLEMENTED+
NON-IMPLEMENTED++
Incandescent 74%($33,141,269)
LED 26%
($11,569,088)Incandescent
51%($31,581,354)
LED 49%
($30,891,485)
2015 Ace Sales $2015 Ace Sales Units 2016 Ace Sales $ 2016 Ace Sales Units
Incandescent 86%(5,608,628)
LED 14%
(941,429)
Incandescent 69%(4,987.869)
LED 31%
(2,252,760)
2013
Light Bulb
Level 3
2015
Light Bulb
Level 3
+Implemented stores include stores that completed both 2013 and 2015 Level 3 Light Bulb Resets.++Non-Implemented stores include stores that have not completed either reset.
WHY THIS CATEGORY IS IMPORTANT:
• Light bulbs are #1 in Retail Sales dollars and Gross Profit dollars across Ace stores. - LED light bulbs are showing a growth in sales dollars of +167% and an even higher
growth of +193% in Gross Profit dollars over the previous year
• Stores that implemented all Light Bulb changes have seen on average a $20,244 increase in Sales and $4,242 increase in Gross Profit since 2013
• These stores account for 65% of total Light Bulb retail GP$ growth over the past 3 years and 90% of GP$ growth since the last Light Bulb Level 3
HOW DISCOVERY GROWS YOUR BUSINESS:
WHA
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LIGHTING OVERVIEW
CREDIT UP TO
YOUR BULLETIN
ORDER AMOUNT**
BUYBACKBUYBACKOR
50% OFF50% OFFYOUR BULLETIN
ORDER**
Plus Free POP & Sign Kit, Retrofit Kit Display and 6 months dating
*Must have completed the 2015 Level 3 Light Bulb Reset or have 80% Discovery Acceptance in Light Bulbs to qualify.**Buyback credit or 50% off limited to one bulletin based on store format for value of product only.
WHAT’S NEW TO DISCOVERY:
• Simplified merchandising strategy by application allows the customer to easily find the right bulb for their needs.
• New Ace Brand 10K LED Light Bulbs target price-sensitive customer looking to trade up to LED.
• Integrated new retrofit kit display highlights the ease of installation and cleaner look.
• New product change highlights: - New filament technology will replace secondary optic - New packaging for reflectors (A-Line, BRs and PARs) - Best-selling light bulbs will now be multi-pack - Expanded color LED assortment
INCENTIVES*:
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REVIEWTHE LIGHTBULB EVOLUTION:
New Ace Brand LED
Updated merchandising makes finding the right bulb even easier
Updated POP, signage and displays
Updated assortment includes latest cutting edge technology
• 10K LED bulbs in top selling bulb types and pack sizes
• Ace Brand bulbs are backed by the Ace Brand Promise to guarantee customer satisfaction
• In 2015 Light Bulb reset, we made a big splash with LED by launching it in one cohesive section to lead the aisle
• LED growth is established now, allowing us to re-merchandise the planogram by application
Good, Better, Best strategy allows for the maximum opportunity to upsell
• Merchandising Halogen next to LED allows the customer to compare their options and trade up to a more efficient, longer life bulb.
• Reflector area includes new self-selection bulb identifier
• New retrofit display helps explain the benefits of upgrading to LED retrofit kit versus can light
• New filament technology in decorative bulbs replaces secondary optic for a more cost efficient and more traditional looking bulb
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CURRENTSuper LightBulbs POG
NEWSuper LightBulbs POG
2015
2016
General Purpose GE Reveal Decorative SpecialtyReflectors
Continued reduction of old, outdated technology• Reduce halogen, incandescent, and older generation LED technology light bulbs• Expanded LED Specialty bulb selection• Remove slow moving Specialty bulbs that are no longer relevant with today’s customer
Ace Brand LED• New Premium - Ace Brand LED• Expanded offering of 10,000 hour Ace Brand LED
National Branded LED Option• Keep Good, Better, Best trade-up structure with national brand LED
COMING SOON
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CONVENIENCE: 24 FT. LIGHT BULBS
SUPER AND CORE: 28 FT. LIGHT BULBS
REVIEWNEW LIGHT BULB PLANOGRAMS:
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CONVENIENCE: 24 FT.
CHANGE IN # OF SKUS = 55 ADDED/110 REMOVED
OLD POG NEW POG CHANGE % CHANGE
# of SKUs 389 333 (56) -14.4%
Linear Ft. 24 24 0 0.0%
Avg. 12 mo. Sales$ $48,735 $50,092 $1,357 2.8%
Avg. 12 mo. GP$ $20,673 $22,516 $1,843 8.9%
GP% 42.4% 44.9% 2.5% —
GP$/Linear Ft. $861 $938 $77 8.9%
CORE: 28 FT.
CHANGE IN # OF SKUS = 98 ADDED/130 REMOVED
OLD POG NEW POG CHANGE % CHANGE
# of SKUs 436 404 (32) -7.3%
Linear Ft. 28 28 0 0.0%
Avg. 12 mo. Sales$ $52,286 $55,864 $3,578 6.8%
Avg. 12 mo. GP$ $22,032 $24,995 $2,963 13.4%
GP% 42.1% 44.7% 2.6% —
GP$/Linear Ft. $787 $893 $106 13.5%
SUPER: 28 FT.
CHANGE IN # OF SKUS = 66 ADDED/138 REMOVED
OLD POG NEW POG CHANGE % CHANGE
# of SKUs 476 404 (72) -15.1%
Linear Ft. 32 28 -4 -12.5%
Avg. 12 mo. Sales$ $55,130 $56,053 $923 1.7%
Avg. 12 mo. GP$ $23,461 $25,051 $1,590 6.8%
GP% 42.6% 44.7% 2.1% —
GP$/Linear Ft. $733 $895 $162 22.1%
PROFITABILITY:
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By showing bulb image on the sign, aisle signs guide customers to the right products quickly.
Display will show customers a comparison of the clean look of a retrofit kit versus a replacement can light.
NEW LED RETROFIT DISPLAY:
REVIEWNEW CATEGORY ID BLADES:
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Updated POP reflects changes in our Good, Better, Best strategy and helps the customer understand the value in trading up.
Ace Brand Promise ensures Ace Brand customers will be
satisfied with their bulb
New Floodlight selection sign gives customer the ability to size their bulb and ensure they purchase the right size reflector bulb.
NEW SELF SELECTION SIGN:
REVIEWNEW LIGHT BOX POP:
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PROGRAM REQUIREMENTS:
• Must have completed 2015 Light Bulb Level 3 Reset or have 80% Discovery Compliance in Light Bulbs.
• Must submit order by bulletin due date to receive desired delivery date.
BULLETIN ORDERING INFORMATION:
Bulletin Wave
Bulletin Due Date
Approx Delivery Date
Dating Description Bulletin Cost
1 10/4/2016 12/10/2016 6 months
LIGHT BULB SUPER FORMAT $1,701.06
LIGHT BULB CORE FORMAT $2,130.57
LIGHT BULB CONV FORMAT $1,480.83
LIGHT BULB EXP FORMAT $702.75
2 11/11/2016 1/7/2017 6 months
LIGHT BULB SUPER FORMAT $1,701.06
LIGHT BULB CORE FORMAT $2,130.57
LIGHT BULB CONV FORMAT $1,480.83
LIGHT BULB EXP FORMAT $702.75
3 1/7/2017 2/15/2017 6 months
LIGHT BULB SUPER FORMAT $1,701.06
LIGHT BULB CORE FORMAT $2,130.57
LIGHT BULB CONV FORMAT $1,480.83
LIGHT BULB EXP FORMAT $702.75
4 4/14/2017 5/26/2017 6 months
LIGHT BULB SUPER FORMAT $1,701.06
LIGHT BULB CORE FORMAT $2,130.57
LIGHT BULB CONV FORMAT $1,480.83
LIGHT BULB EXP FORMAT $702.75
Note: New POP, Sign Kit and Retrofit Display will ship with your bulletin order.
THREE EASY STEPS TO ORDER:
1Complete Light Bulb Agreement form (ACENET>Growth Initiatives>Ace Initiatives>Light Bulbs>Agreement Form)
2Select Buyback Credit (up to bulletin order amount) or 50% off bulletin order
3Select appropriate bulletin based on format size
Once you have selected the bulletin, the order will be submitted for you. All you have to do is complete the Light Bulb Agreement form and you’re done!
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LIGHT BULB IMPLEMENTATION TIMELINE & KEY DATES:
AUG
SEPT
OCT
NOV
DEC
JAN
FEB
MAR
APR
MAY
WAVE 1 ALL WAVES
MarkdownDiscontinued
Product
Bulletin Close Date
Oct. 4
Delivery Date
Dec. 10Delivery
DateJan. 7
Delivery Date
May 26
Bulletin Close Date
Nov. 4
Bulletin Close Date
Jan. 1
Bulletin Close Date
Apr. 14
WAVE 2 WAVE 3 WAVE 4
Delivery Date
Feb. 15
CLO
SE
D
CLO
SE
D
CLO
SE
D
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VISIT ACENET FOR MORE DETAILS ON THE LIGHT BULB EVOLUTION: ACENET > Growth Initiatives > Ace Initiatives > Light Bulbs
FOR QUESTIONS, PLEASE CONTACT: Ace Retailer Care Center: (800) 777-6797
STEP - 1
STEP - 3
Run your category reset customized SKU report in ADW (ACENET > Find it Fast > ADW Reports > Store > R-STO-R0065 – Category Reset Customized SKU Report). If you need additional details on how to run the report, visit ACENET > Growth Initiatives > Ace Initiatives > Light Bulbs > ADW Customized SKU Report
Take action on X-ranked SKUs being removed
Identify SKUs to be worked into the new planogram
Identify SKUs eligible for buyback
Identify Markdown SKUs from the ADW Report & Implement a Markdown Strategy
Determine start date for reset
Order all necessary fixtures and supplies
Confirm receipt of product, sign kits, fixtures and display
Conduct quick category sort when merchandise is received
Identify additional SKUs for markdown
Schedule staff/resources for the reset duration
If preferred, order Gladson tags through your District Manager or Project Manager
Remove markdown merchandise from the aisle
Remove, package and create a credit PO for all buyback merchandise
Identify all items to be worked into the set on the tags
Take training on Ace Learning Place
Conduct an intensive pre-walk with your team lead
Provide access to all fixtures, supplies and merchandise
Remain on site for interaction with the team
Identify the aisles being reset to your customers
Begin reset cadence
Relocation code and bin tag the aisle
Order missing SKUs
Make necessary G/L entries for credits
Six Steps to a Successful Implementation
IMMEDIATE – PRE-WORK
STEP - 2 60-90 DAYS PRE-RESET STORE PROCEDURES
2 WEEKS FROM RESET
STEP - 4 2 DAYS FROM RESET
STEP - 5 RESET WEEK
STEP - 6 POST RESET
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