1123 leaflet
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SYED HASSAN RAZA
Leaflet Writing
What is a Leaflet?
Leaflets are a type of open letter which is
designed to be handed out to the people,
either by hand, by post, inserted in local
newspapers for distribution, to grab their
attention.
Why to Write a Leaflet?
To advertise a product
To provide information about important issues and events
To draw attention to any organisation, cause or event.
It spurs someone to take an action
Designing a Leaflet
STRUCTURAL FEATURES:
1) Title & a slogan2) Introduction3) Subheadings4) Attractive illustrations and photographs5) Include contact information, and where to
get further details
Title & Slogan
GET ATTENTION
Grab the reader’s attentionStart with a catchy heading, or Rhetorical
questions
Catchy Slogans:
‘Saving your money every day.’‘Every little helps!’
‘Try something new every day.’Fancy a great holiday break?
Are you interested in our maritime history?
Introduction
Write the history, mission or vision of the organisation here.
Example:
The Humanitarian Reform Organisation was introduced in 2008. It aims to make humanitarian response more expected and develop harmony among humanitarians. The objective is also to inculcate leadership qualities, improved planning and enhanced accountability.
Subheadings
Give informative heading for different sections. Sections provide information and facts about the
topic.
BE LUCID:
Give a clear idea of what the reader is expected to
do
Keep that idea in the reader's mind
Persuade the reader to take action.
Subheadings
BE PERSUASIVE:
1) Give a solution to the problem 2) Be specific, state the benefit
clearly in the leaflet 3) Use compelling language that
makes people think4) Tell people why this event is good
for them. 5) Be clear what the promotion is
about, stating what the event is, when and where it is taking place and how much it costs. If it’s free, say so!
Give-away and
offer:Buy one, get one
free
Designing a Leaflet
GRAMMATICAL FEATURES:
1) A range of different tenses They are usually written in the present tense,
employing emotive language and often using metaphors and similes.
2) Simple and direct language
3) Use of positive words
4) Use of non- discriminatory language
Use SuperlativesBiggest, brightest, tastiest, creamiest,
freshest, quickest etc. Use Imperative ‘Hurry up...’‘Don’t miss this great offer...’ ‘Don’t delay, buy today!’
Contact Information
Include contact information, and where to get further details ( phone/ cell number, email address etc)
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