12 tips to build better social campaigns

12 Tips to Build Better Social

Campaigns

This presentation is based on an infographic from ShortStack

Ready to build a social media campaign for your business?

Use this as a quick-start guide!

What we’ll cover…

• Planning your campaign• Building your campaign• Publishing your campaign• Promoting your campaign

Let’s go!

Have a Goal

Before you start building social Campaigns – contests, newsletter sign-ups, etc – determine your goals. Do you want to collect email addresses? Crowdsource for ideas for new products? Get more Likes?

Build Some Buzz

Host an email-capture Campaign to pre-register fans for your upcoming promotion. Write a blog post about the upcoming Campaign.

Keep It Simple

The easier it is for fans to navigate your Campaign, the more success you’ll have with it.

Create Your Own Theme

If you’re building multiple Campaigns for yourself or a client, save time by creating your own theme.

Create Your Own Templates

If you plan on duplicating elements in your Campaigns, create a template to use for future Campaigns to avoid repeating steps.

Customize With Extra CSS Classes

Extra CSS classes can save you time when styling your Campaigns. Specify styles in your CSS Editor to apply throughout.

Limit Permissions

The fewer permission fields fans must go through in order to interact with your Campaign, the better.

Keep Mobile in Mind

Keep your design simple and responsive. Preview your Campaign in mobile mode to assure it’s appealing to your mobile audience.

Once It’s Built, Test!

Prior to hosting/publishing your Campaign, test it. Make sure prospective users’ experience is what you envision.

Once It’s Built, Test!

Give your fans the opportunity to interact with your Campaign, either through a game, quiz, or entry into a sweepstakes.

Publish to the Web

Reach a larger audience by publishing your Campaign to the Web or using an embed feature to place your Campaign on other sites like your company’s website, blog or Tumblr.

Promote Everywhere

Tell the world about your Campaign! Post about it on your social networks, website, blog and in press materials. If you’re running a sweepstakes, submit it to free contest-listing sites.

Free Infographic

12 Tips for Building Better Social Campaigns

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