14 numbers about e mail marketing

14 numbers aboutE-mail marketing

Focus on strategies and ideas,iPresso does the rest.

44% of e-mail recipients made at least one purchase last year based on a promotional

email.

(Convinceandconvert.com)

There are 3.6 billion e-mail accounts in 2013.

(The Radicati Group)

By 2016, the number will reach 4.3 billion.

(The Radicati Group)

33% of e-mail recipients open email based on subject line alone.

(Convinceandconvert.com)

Subject lines fewer than 10 characters long had an open rate of 58%.

(Adestra)

Personalized subject lines are 22.2% more likely to be opened.

(Adestra)

E-mails that include social sharing buttons have a

158% higher click-through rate.

(GetResponse)

Subscribers below age 25 prefer SMS to e-

mail.

(Convinceandconvert.com)

This year, about 84% of all e-mail traffic will be spam.

(The Radicati Group)

Time spent using e-mail decreased by 34% in users aged 18-24.

(comScore Media Metrix)

64% of decision-makers read their e-mail via mobile devices.

(TopRankBlog)

40% of B2B marketers rated the leads generated by e-mail marketing as high quality.

(Software Advice Survey)

The ROI from e-mail marketing is greater than $43 for every dollar spent.

(Direct Marketing Association).

In 2011 United States firms alone spent US $1.51 billion on -email marketing and will grow to

$2.468 billion in 2016.

(Forrester)

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