2 studies: google plus impact on seo, facebook impact on seo
Post on 09-May-2015
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Social Signals and SEO
First Off... Who Am I?
Co-author: The Art of SEO CEO: Stone Temple Consulting, 30+
person Digital Marketing and SEO firm Columnist:
Interviewer:
Host of The Digital Marketing Excellence Show
Eric Enge – Fun Fact
1984 World Foosball Champion – “Goalie War”
Moz Correlation Study
Searchmetrics Correlation Study
Be Careful With Correlations!
Stone Temple Consulting Study
What Does Google See on Facebook?
Can’t See Likes At All
Can See The Friends Link
How Many Friends Can Google See?
Google May Only See 20
I Have 739
Will Google Find More of Your Friends?
“Probably not because the javascript that loads more friends is dependent on scrolling the page. There is not a separate version of the page for users without javascript.”AimClear’s
Joe Warner
Lots of Facebook Pages Are Indexed
Public Pages Only
Spider/Crawler/Robot
Private Page
How Many Public
Facebook Posts Does
Google Index?
Bing Results 2010 (New York Post)
Bing Results 2011
Bing Results 2012
With a Social Sidebar
Even Bing Does Not Use Facebook Data
SocialSidebar
“…what does a like mean? Some people like the page, some folks might like the content, some folks might just think it’s funny and likeable. As you said, the likes are a good signal, but they’re not a granular signal of what particular thing you’re actually expressing a like about.”
Bing’sStefan Weitz
On using Likes as votes the way links are used:
Google Plus
Google Plus – Personalized Results
Personalization Example
Ranks #2 WhenLogged In, #12When LoggedOut
Google PlusPost inSERPs
Stone Temple Consulting Study
Does Google Plus Drive Rankings?
Code for a Google Plus Share
• This is why people think the links pass value• Note: Google deliberately and carefully architected this to pass PageRank• They did so for a reason• Our opinion that is that it is not treated the same as a traditional link• It is probably filtered in some fashion• Likely value is as a supplemental signal
Three Participating Sites
Two Articles Per Site(6 Total Pages Tested)
Test Page Baseline Page
No Inbound Links to the the Pages
First Links Appear to Have Arrived Around 9/1/13
Basic Outline of the Process
• 7/19: 6 Shares• 7/19: Crawled• 7/29: Indexed• 8/4: 25+ Shares• 8/28 – 9/1: 4
Authoritative Shares
Test Pages Baseline Pages
• 7/19: 25+ Shares
• 7/19: Crawled• 7/29: Indexed
Unusual Disclaimer on the Shares
1
2
Log File Sequence - Discovery
Discovery ???
"best online purchases I have made“ - BV
7/29/13Initial Indexing
7/19/13 - 6 Shares
Rank
ing
Posi
tion
Baseline Page Low Ranking Terms - BVRa
nkin
g Po
sitio
n
7/19/13 - 41 Shares
For 10 Search Terms - TNERa
nkin
g Po
sitio
n
7/19/13 - 6 Shares7/29/13 – Initial Indexing8/4/13 – 36 Shares
Example TNE Phrases• "It truly is a very special part"• "from childhood and as an adult"• "New England is such a"• "the relaxed and friendly nature"• "The entire area has the BEST"• "beautiful parks and gardens and museums"• "from Great Barrington to Lee"• "the locals with such"• "a memorable weeklong"• "quaint town when"
The persistent denials
“Just trying to decide the politest way to debunk the idea that more Google +1s lead to higher Google web rankings. Let's start with correlation != causation”
August 21, 2013Hacker News
Interview with Danny Sullivan
Reversal of the Denials?
“It was a complete overhaul of the search engine … they were going to be able to handle link data differently … they could handle new social signals they could not handle before.October 31, 2013
The DME Show
How Google Plus Shares May Impact SEO(non-personalized)
Thank You!
Eric Enge
eenge@stonetemple.com@stonetemple
+Eric Enge(508) 485-7751
www.stonetemple.com
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