©2009 hp confidential1 pos owning the store fy11

©2009 HP Confidential1

POSOwning the store

FY11

©2009 HP Confidential2

INIT

IAL

CATE

GO

RIE

S

EX

PER

IEN

CES

RETAIL BUILDING THE EXPERIENCE

©2009 HP Confidential3

SHOPPERS

Clearly identify HP at POS1

SHOPPERS

Be attracted by the experience pool from HP (wow!!)2Step

Ste

p

SHOPPERS

3Step

Experiences

Source and select the right product

Experiences

Selection

NATURAL PROCESS

©2009 HP Confidential4

CATEGORY:

After a time of analysis and discussion, we determine a Standard of Categories, for our products, which would allow us to standardize a limit for the exhibition of our products in the POS. This new segmentation for families, technical characteristics and differential, they allow us to generate a form easier to sail in the POS for our clients and of finding for what they look

CATE

GO

RI

ES

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HIGH

MEDIUM

LOW

RENDIMIENTO MOVILIDADENTRETENIMIEN

TOPRIMIUM

CATEGORIES OF PRODUCTS

G4 y CQ43 Dm1 DM4 Y Net. DV4 DV5 y DV6 Envy 14 y 17

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EXPERIENCES

One you see the distribution, order Standardized and in view of a sense of car attention for categories, we manage to implement areas of Experience, where our clients will be able TO TOUCH, FEEL, HEAR AND SEE the Experience that HP offers them.

EX

PE

RIE

NC

ES

©2009 HP Confidential7

Since a way of standing out inside the competition we develop three uniforms that follow a Standard limit. Uniform for ESF of PSG, INTEL Scuad and AMD Scuad. Of way of generating a level of presence in the POS, in order that our client our sellers could be located in rapid form.

UNIFORMS ESF

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BRAND PRESENCE IN STORE

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Low Touch Moderate Touch High Touch

BRAND PRESENCE IN STORE

©2009 HP Confidential10

POS COVERAGE:MERCHANDISERS

©2009 HP Confidential11

COVERAGE MODELTRADE & MERCHANDISING

TRADE COORDINAITOR

Proveedor Zona Sur

Proveedor Zona Norte

Merchandiser zona RM

Proveedor central Santiago

KPI MERCHANDISER

DAILY ROUTES for 14 STORES DISTRIBUTION for POP IN STORES CAMPAIGNS IMPLEMENTATION MANAGING HOT SPOTS HEADS AND STORE CONTACT INFORMATION COLLECTION CHEK LIST

Merchandiser zona NORTE

Merchandiser zona RM

Merchandiser zona SUR

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Conceptual Design

©2009 HP Confidential20

Experience Zones:

•Music & Video: conoce los beneficios de la tecnología Beats Audio® y Video 3D con los equipos HP ENVY. Conviértete en un DJ Profesional y ve tus películas y videos favoritos como nunca antes.

•Gaming: disfruta jugando a 3 pantallas en forma simultánea con el Simulador de Aviones en un HP ENVY 17 y conviértete en un estratega militar con HP TouchSmart y RUSE®.

•The Perfect Office: todo lo que deseabas tener en tu oficina desde el Notebook, Docking Base, Soporte para Monitor con pantalla extendida vívelo con HP EliteBook series. Sorpréndete con los equipos con teclados anti-derrames de líquidos y de nuestra exclusiva Garantía Express.

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