2011 marketer meet-up engaging staff
Post on 18-Dec-2014
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Sandy PitkethlyEngaging Staff
“One upon a time,
the only people who really needed to “get” your brand were the ones who built its external façade: marketing, pr, communications. But today, every employee is a spokesperson, or has the potential to be.”
– The NOW Revolution
Awareness
External Purchase Decision Process
Engagement
Trust
Purchase
Awareness
Internal Purchase Decision Process
Engagement
Trust
Sales
Best Practices – Engaging Staff: Engagement
Best Practices – Engaging Staff: Trust
Best Practices-Engaging Staff: Trust
“If you don’t trust your employees to communicate with good judgment, you have a hiring problem, not a social media problem.”“You trust them with a phone.”
– The NOW Revolution
Best Practices – Engaging Staff: Sales
Best Practices-Engaging Staff: Sales
Sandy PitkethlyEngaging Staff
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