2013 07 18 social media workshop presentation (for #missiontraining13)
Post on 10-May-2015
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Making Sense of Social MediaAnd How to Use It For Ministry
Rev. Ed KayDelaware-Maryland Synod
Outline for the Workshop
• Guiding principles
• Uses for pastoral & congregational ministry
• For you... your leadership... your church... your community
• Effective uses of social media
• Questions from the group
Guiding PrinciplesIt’s about discipleship.
“No one else can build a discipling culture for you - it must begin in your own life and then overflow into the lives of those you lead. You will not be the perfect example, but you can be a living example.”
- Mike Breen, Building a Discipling Culture
Guiding PrinciplesIt is a tool for ministry.
“Social media is a set of tools that will exponentially increase your ability to [proclaim the Gospel and to care for your flock].”
- David Hansen, The Social Media Gospel (forward)
Guiding PrinciplesVirtual community vs. real presence.
“Social media can be an extension of a pastor’s personal presence but will never entirely replace it.”
- David Hansen, The Social Media Gospel (forward)
Platform: FacebookYou Leadership Church
Community
• You: Profile - interacting with members/community, being a “living example” of a disciple
• Leadership: Group - building community, coordinating ministries, communicating info
• Church: Group - building community, coordinating ministries, communicating info
• Community: Page - public face of the congregation
✺✺ ✺ ✺
Platform: TwitterYou Leadership Church
Community
• You: Profile - interacting with members, ambassadors for church & faith, one way to “hold the newspaper”
• Community: sharing the Good News with the surrounding community
✺ ✺
Platform: BloggingYou Leadership Church
Community
• You: sermons, devotionals, theological writings
• Leadership: special initiatives, general communication
• Church: life of the church
• Community: sermons, living out the strategic plan of the congregation
✺ ✺ ✺ ✺
Platform: Google DriveYou Leadership Church Community
• You: personal productivity
• Leadership: collaborating on projects, council/leadership team docs
• Church: registering for events/groups
• Community: registering for events/groups
✺ ✺✺✺
Platform: DropboxYou Leadership Church
Community
• You: personal productivity
• Leadership: collaborating on projects, council/leadership team docs
✺ ✺
Platform: InstagramYou Leadership Church
Community
• You: interacting with members/community, being a “living example” of a disciple
• Church: visual images of the ministry of the church; sharing pics with others to invite/encourage
• Community: visual images of the ministry of the church
✺ ✺ ✺
Platform: YouTubeYou Leadership Church
Community
• You: sermons, devotionals
• Church: sermon/teaching compliments, visual images of the ministry of the church, sharing videos with others to invite/encourage
• Community: visual images of the ministry of the church, evangelism/outreach
✺ ✺✺
Other Platforms• Vine
• Meeting Wizard / Doodle
• Foursquare
Effective Personal Uses of Social Media
• Be you
• Be interactive
• Be mindful
• Be humble
• Be bold
Social Media & Safety• ELCA -
www.elca.org/Who-We-Are/Our-Three-Expressions/Churchwide-Organization/Communication-Services/Resources/Web-Ministry/Social-Media.aspx
• St Paul Area Synod - www.spas-elca.org/resources/social-media-use-and-boundaries
Online & Print Resources
• Online• St Paul Area Synod -
www.spas-elca.org/resources/social-media-use-and-boundaries
• #chsocm - www.churchsocmed.blogspot.com
• Print• Click to Save by Elizabeth Drescher & Keith
Anderson
• The Definitive-ish Guide for Using Social Media in the Church by Bruce Reyes-Chow
• The Social Media Gospel by Meredith Gould
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