2013: a review of the year in digital marketing

2013: a review of the year in digitalwww.digital-bites.co.uk

January

January February March April May June July August September October November

Facebook takes on Googlewith Graph Search

facebook.com/about/graphsearch

Twitter launches Vineblog.twitter.com/2013/vine-a-new-way-to-share-video

January February March April May June July August September October November

Gangnam Style generates £5 million in YouTube advertising revenue

youtube.com/watch?v=9bZkp7q19f0

January February March April May June July August September October November

LinkedIn reaches200 million members

linkedin.com/200million

January February March April May June July August September October November

February

Enhanced Campaignscome to AdWords

google.co.uk/think/products/enhanced-campaigns.html

January February March April May June July August September October November

Waitrose unveils ‘drive-throughclick and collect service’

January February March April May June July August September October November

Google punishes Interflora for buying links

January February March April May June July August September October November

March

YouTube reachesa billion monthly viewers

January February March April May June July August September October November

Twitter turns seven

January February March April May June July August September October November

April

WordPress is hackedwordpress.com

January February March April May June July August September October November

January February March April May June July August September October November

MP claims web access could become a human right

telegraph.co.uk/technology/10021724/Web-access-could-be-a-human-right.html

May

January February March April May June July August September October November

Google Glass specs to go onpublic display for the first time

google.co.uk/glass/start

January February March April May June July August September October November

Angry Birds crownedmost downloaded app

angrybirds.com

June

January February March April May June July August September October November

Facebook introducesclickable hashtags

#

January February March April May June July August September October November

Google launches DynamicRemarketing for retailers

google.co.uk/think/products/dynamic-remarketing-for-retail.html

January February March April May June July August September October November

Mobile video consumptiondoubles over past year

January February March April May June July August September October November

Mumsnet becomes Minionsnetin Despicable Me takeover

July

5January February March April May June July August September October November

App Store ‘full of zombies’as it turns five

January February March April May June July August September October November

Apple files trademarkfor the iWatch

iWatch

January February March April May June July August September October November

Argos introduces firstdigitised catalogue

August

January February March April May June July August September October November

LinkedIn lowers age limit to 13telegraph.co.uk/technology/10252153/LinkedIn-lowers-age-limit-to-13-in-student-push.html

Vine tops 40 million users

January February March April May June July August September October November

40,000,000

January February March April May June July August September October November

More than half of UK adultsown a smart phone

January February March April May June July August September October November

Brent Council comes under fire for replacing receptionist with hologram

bbc.co.uk/news/uk-england-london-23754319

September

January February March April May June July August September October November

Google unveils Hummingbirdsearch algorithm

January February March April May June July August September October November

100% not provided: Google begins encrypting all non-paid searches

Keyword Visits

1. (not provided) 10,023

January February March April May June July August September October November

Customers spend more on theirweekly shop online than in-store

COLA 3.68CHOCOLATE 1.12FRESH MILK 1.25SPARKING WATER 0.16

SUB-TOTAL 73.51-------------------------------------------------MULTIBUY SAVINGSCHOC SPREAD B2F £3.00 -0.59

TOTAL SAVINGS -0.59-------------------------------------------------TOTAL TO PAY 72.92

THANK YOU FOR SHOPPING

Shopping basket

Items in your basket 74Saved today £12.06

Guide price £97.05

View basket Checkout

October

January February March April May June July August September October November

Pinterest’s first ads go live

January February March April May June July August September October November

One-third of the UK now uses tablets

January February March April May June July August September October November

Barclays announces moveto allow customers to cashcheques using smartphones

January February March April May June July August September October November

Mobile competes with TVas most important screen

January February March April May June July August September October November

Facebook admits teen use may be dwindling

facebook.com

November

January February March April May June July August September October November

Facebook’s Graph Searchrolled out to UK users

telegraph.co.uk/technology/10427365/Facebook-begins-rolling-out-Graph-Search-in-UK.html

January February March April May June July August September October November

‘Selfie’ named as word of 2013

“a photograph that one has taken of oneself, typically one taken with

a smartphone or webcam and uploaded to a social media website:

occasional selfies are acceptable, but posting a new picture of yourself

every day isn’t necessary”

- Oxford Dictionaries

January February March April May June July August September October November

Google patents the Google tattoo

280

Thank you• Next Digital Bites - 11th February

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Iconography from The Noun Project

Christmas Tree by Megan Sheehan

Deer by Michael Bundscherer

Sleigh by Getaround

Snowflake by Gilad Fried

Flower by linjaCOM

Easter Egg by Irene Hoffman

Calendar by Laurent Patain

Tennis racket by Matthew Clarke

iPhone by Benjamin Orlovski

Zombie by Stephen Peluso

Crown by Marie Ringeard

Person by Cristina Gallego

Stack of Books by Rémy Médard

Hummingbird by NDSTR

Bat by Adam Heller

iPad by Andreas Bjurenborg

United Kingdom by Juan Pablo Bravo

Television by Yair Cohen

Fireworks by Irit Barzily