2013 busines s and marketing plan

2013 Business And Marketing Plan

• Clarity– Goals• 30, 60, 90 day and 12 month• Health• Income• Expenses• Marketing budget• Assistant • Look at the goals and plan, adjust every 90 days

– Plan in place

Clarity

Mind Map• Clarity– Goals– Plan

• Overwhelmed• Fear• Health• Objections• Technology• Buyers & Sellers• Follow Up

Couple Choices

www.bubbl.us

www.mindmeister.com

• To work with buyers• I love to present• To workout• To work with sellers• To connect, engage and interact on

Social Media• To blog• To do local events• To Love to spend time with family and want more of it

I Love

• Why Are You Overwhelmed – 80/20– don't know where to start– Lack of income– To much on my plate– Fear of failure – Fear of the unknown– Lack of listings– Lack of buyers– No assistant, do I need one?– What an assistant can or should do– No follow up in place– Lack of clarity– No money for marketing– Sole Income earner– People don't like me– Lack of sales skills– Lack of communication skills– Lack of presentation skills

Overwhelmed

7

• Lack of listings• Lack of buyers• No assistant, do I need one?• What An Assistant can or should do• No follow up in place• Lack of clarity• No money for marketing• Sole Income earner• People don't like me• Lack of sales skills• Lack of communication skills• Lack of presentation skills

• Fear of failure• Fear of looking bad• Fear of loosing the dream• Uncertainty of the future• Fear of rejection• Fear of not knowing what to say• Fear of not being techie• Fear of warm and cold calling• Fear of competition• Sounding stupid / Lack of knowledge• Lack of Income Fear of the unknown

Fear

8

http://budurl.com/40objections

• Overcoming Objections– I know someone in real estate– Not Ready to buy or sell– I'm going to sell FSBO– Buy and Sell with you / Cut commissions– Keep my promise to use past agent– What makes you different– Why are you less than everyone else– I'll sell when the values go up– How much advertising will you do– You look like you are to busy– Find a home before they put it up for sale– I want to shop around

Overcoming Objections

9

• Technology– Logging In to EPS– Adding Properties– Listing Presentation– Power point presentation– Animoto for interaction and engagement– Activating Personal Website– Buyers presentation– Broadcast my move– blogging– Virtual Assistance– Craigslist– Sign riders– Presenting Join.me– Sounding Stupid / Lack of new tools

Technology

• Presenting To Buyers and Sellers – Results In Advance– Must have up to date tools, systems and strategies that tie in social media and technology– Prelisting

• listing presentation• Buyer presentation• FSBO• Builder• Plogging

– Listing• QR code• Open Houses• Text code / Capture• Website• Spokes person• Plogging• Craigslist• Back page• Weekly Updates• Hits report

– After close• Broadcast my move• Follow Up Emails every month for 5 years.

Presenting To Buyers / Sellers

• Buyers and Sellers– Sphere Of Influence– Open Houses– Groups– Fellowship places– Social Media– Farming– Current Listings– Brokers Current listings– Craigslist– FSBO– Builders– Expired Listings– Reticular Activator– Business To Business Owners– Database Management

Buyers and Sellers

The Biggest Challenge• You Can’t Grow If You Don’t Follow Up With Those That Know Like

And Trust You Including The New Ones

• What Is The Use

• You Will Always Be Fighting An Up Hill Battle (Always)

• Do You Always Want To Be Looking For A New Buyer That Doesn’t know, like Or Trust You, that you have to build a relationship with?

• Or Would You Rather Work With A Warm Referral From A Friend, Family Or Past Client That Is Sold On You From The Start?

• Follow Up

– Clarity Of Followup– Basics of follow up, Email, Phone, Video– Prelisting– Listing

• Weekly Report• Hits Report

– After close• Broadcast my move

– When to follow up– What to say– Social Media / Like, Connect, follow and subscribe

• Interaction• Engagement

– Systems you are using or can use– Value of follow up– Fear of failure– Fear of rejection– Google Docs

Follow Up / Most Important

• Get With Your Loan Officer and Do This Together

• Agent expense spread sheet• Funnel sheet spread sheet• The Complete Real Estate Game Plan

Some Help