20130904 splash maps

Navigation designed for the REAL outdoors

Cartographic Society4th September 2013

david@splashmaps.net#REALoutdoors

#Soc2013

Content

• Who is SplashMaps• Who do we design for• What do we design• Our community• Advancing – With you?

WHO IS SPLASHMAPS?

Our Brand

• About simple, practical navigation• About the REAL outdoors• About exploiting trends in Data• About Innovation in product & service design

Who’s in SplashMaps?

• An Engineer who likes a challenge• A Marketer who follows trends• A Collaborative Project Manager • An Open Sourcerer • A gifted Service Implementer• A growing community

WHO DO WE DESIGN FOR?

Sources: Mintel, Sky, BikeRadar

Biased toward bikes? – Do you blame us?

•23% growth in cycle sales to 2016•Avg bike price increased by 40% in 5yrs. •6% of the 3.7M bikes sold >£1000!•Overall cycling market (UK) is £2.5bn. •A 1.3M increase in cyclists in 2010. •£667m non-service accessory mkt.

www.splashmaps.net

User Centred Design

• Designed with users- extreme & casual

• Something Tailored to them.

• Consumer as contributor

WHAT DO WE DESIGN?

A design challenge…

Thanks Garmin!

The Medium

Challenges of a REALoutdoor spec.

• Materials (Faux Silk, Satin, Polyester etc.)• Bleed• License for 1:25k Raster• Data Integration• Styling for Open Data (OS, OSM, LA)• Colours (CYMK, RGB)• Map and Key physical design• Feedback on content

Carto Choices

Carto Choices

Sporting events & destinations

Events and Experiences

OUR COMMUNITY

Staying ahead and being seenBuilding a community around the brand Retaining Thought leadership

www.splashmaps.co.uk

Our Backers“…a real example of

Open Government Data supporting small business

innovation!!”

•Ed Parsons, the Geospatial Technologist of Google

Gary Gale; Director of Places for Nokia, co-founder of WhereCamp EU:

“It’s maptastic! ”

www.splashmaps.net/blog/ to read all case studies

And from users/ reviewers?

• “…confidence to go further afield.”

• “Silent”• “…I love the maps, a great idea,

easy to stuff in a bag or pocket, light and indestructible.”

• “…it has so many uses I’d take one with me as well as a GPS”

Making a Splash

ADVANCING - WITH YOU?

Growing geographical spread

Many thanks to www.rowmaps.com – Barry Cornelius

Australia - GeonextUSA - YosemiteAfrica – World BankGermanyItaly

SplashMaps goes international

Increasing personalisation & convergence

Maps for the #REALoutdoors

www.splashmaps.co.uk

Our workflow

Recognising the huge value of Cartography

• Guest Cartographer:– Opportunity to design commercial maps– Get your map free– Market Feedback on your design– SplashMaps gain insights as they retail– Cartographers get Kudos

• Announced today, and for you.– Early 2014– SLD’s to apply to SplashMaps integrated data

Conclusions

• SplashMaps is Navigation for the REAL outdoors

• Designed from strong insights• Tested and retailing as a whole new

concept• Community growing –contributors of data,

skills, support, spec. and funds• Advancing – With you?

Contacts

david@splashmaps.netdoverton@dbyhundred.co.uk

@splashmaps@dbyhundred

Facebook: /SplashMapswww.splashmaps.net

www.dbyhundred.co.uk