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taxinstitute.com.au
2014 MEDIA KIT
Australia’s leading professional association in tax
THE TAX INSTITUTE - Media kit 2014 - 3
A SNAPSHOTof Australia’s leading professional association in tax
Employee of firm
9% sole practitioners
51% one to 10 partners
12% 11 to 100 partners
28% 101+ partners
Total = 3,956
Partner of firm
42% sole practitioners
46% one to 10 partners
5% 11 to 100 partners
7% 101+ partners
Total = 7,624
51%12%
28%
9%
42%
46%
5%7%
3% 3%
7%
26%
27%
22%
15%
7%
Age demographics
7% aged < 30 years
22% aged 30 – 39 years
27% aged 40 – 49 years
26% aged 50 – 59 years
15% aged 60 – 69 years
3% aged > 70 years
Industry representation
69%Accountingfirm
14% Corporation
7%Legalfirm
7% Other
3%Government
Demographics
14%
7%
Who are our members?Ourmembersaretaxexpertsfromleadingbusinessesandprofessionalfirmsacrossthecountry.Theseincludeexecutivesfromaccounting,legal,managementandacademicfieldsofendeavour.
69%
� Highly educated
51%Bachelor degree
37% Post-graduate
� Commandhighincomes
� Keystrategicadviserstobusiness
� Majorityworkinpublicpractice
They like:
Their clients are:
1. Small medium business,($2–$100mill)
2. Individuals – non-high net worth
3. Micro business–turnoverlessthan$2mill
4. Superannuation–selfmanagedsuperannuationfunds
5. Individuals–highnetworth($30million+)
Tax Institute members are:
Travel Film/Theatre
Books Sports (multiplecodes)
Wine & Cooking
4 - THE TAX INSTITUTE - Media kit 2014
DECEMBER 2013/JANUARY 2014
Tax BitesA monthly round-up of what’s happening in Canberra and how the Institute is representing the profession.
SME IssuesSmall business issues
TaxTalkWhat our members are saying
Strategies for the SME Practitioner’s Kitbag Part 2
Taxation in Australia*Taxation in Australia istheflagshipmonthlyjournalpublishedexclusivelyforthe10,500membersofTheTaxInstitute.
Writtenfortaxpractitionersbytaxpractitioners,Taxation in Australia is widely regarded as Australia’s most influential tax publication.Itcarriesthelatesttaxnews,rulings,ATOdevelopments,productinformationandresearch.
MembersoftheInstituteregularlyrateTaxation in Australiaasoneofthetopthreebenefitsofmembership.
Accordingtoamemberfeedbacksurvey,75%ofourmemberschoosetoretaintheTaxation in Australiajournalforfuturereference.
Taxation in AustraliaisaCAB-auditedtitle.
ADVERTISING AGENCIES: please note that all prices are net.
Taxation in Australia ‘extra’ Lauchedinlate2012,‘extra’isourTaxationinAustraliaiPad-onlysupplementthatisavailabletoover20,000digitalsubscribers–bothmembersandnon-members,increasingyourexposuretoleadingTaxProfessionals.
The Tax Specialist The Tax Specialist ispublishedfivetimesayearandiswrittenspecificallyforcorporatetaxadvisers,accountants,lawyersandacademics.Itfeaturesin-depthanalysisandopiniononthelatestlegislative,administrativeandjudicialchanges.
Thisjournalisanadditionalsubscriptionformembers.Currentcirculationisover1,000readers perissue.
The Tax Specialist rates*
Size Casual 3x 5x
Double-pagespread $2,750 $2,530 $2,200
Back cover $2,145 $1,925 $1,716
Full page $1,650 $1,485 $1,320
Halfpage $1,320 $1,100 $990
Square $1,100 $990 $880
*Allratesaboveareinclusiveof10%GST. **Additionaldesignssuppliedbyclient
Taxation in Australia rates*
Size Casual 3x 6x 11x Notes**
Double-pagespread $7,920 $7,425 $6,875 $5,720 ReducedtofullpageforiPad
Back cover $6,050 $5,335 $4,840 $4,235 IncludedasfullpageiniPad
Full page $4,675 $4,125 $3,740 $3,218 IncludediniPadversion
Halfpage $3,245 $2,915 $2,420 $2,145 IncludediniPadversion
Square $2,750 $2,420 $2,145 $1,815 Includedas1/2pageiniPad
Taxation in Australia ‘extra’ rates*
Size Casual 3x 6x 11x
Feature Article $4,400 $4,180 $3,630 $2,904
Full page $3,300 $2,750 $2,200 $1,980
Halfpage $1,650 $1,485 $1,320 $1,100
ExclusiveEditionSponsor $9,900 $8,250 $7,425 $6,600
PUBLICATIONSTaxation in Australia, extra, The Tax Specialist
VOLUME 48(7) FEBRUARY 2014
Taxationin Australia
THE JOURNAL FOR MEMBERS OF THE TAX INSTITUTE
Does CGT event C2 apply when a benefi ciary’s interest in a trust ends? Fiona Martin, CTA
Fixed trusts and unit trusts: one and the same? Tara Lucke, FTI, Matthew Burgess, CTA, and Liam Polkinghorne
Legislating ATO practice – the good and the bad for practitionersMichael Blissenden
OSWAL v FCT: HAS YOUR TRUST TRIGGERED A TAX LIABILITY? Richard Raffell
taxinstitute.com.au
Traps in valuations for tax purposes Hung Chu
Takeovers of listed landholders: managing the duty implications Peter McMahon, CTA
The role of motor vehicle taxes in shaping Australia’s oil policy Prafula Pearce, CTA, and Dale Pinto, CTA
Expanding TARP to capture goodwill and mining information Martin Fry, FTI
Volume 17(2) October 2013
The TAXSPECIALIST
“… mere contractual analysis”:GST and the Ten CommandmentsGordon Brysland
THE TAX INSTITUTE - Media kit 2014 - 5
Advertising and insert deadlines 2014
Issue Taxation in Australia Taxation in Australia ‘extra’
The Tax Specialist
February 22 January 15 January 22 January
March 20February 13February -
April 21 March 14 March 21 March
May 23 April 16 April -
June 22 May 15 May 22 May
July 20 June 13 June -
August 23 July 16 July 23 July
September 21 August 14 August -
October 222September 15September 22September
November 23October 16October -
December/January 21November 14November -
Position loadings
Insidefrontcover(IFC) 30% Early RHP 20%
Consecutiveright-handpage(RHP) 30% Preferredpositions 10%
Loose inserts TIA$7,260 TS $1,650
MaximumoftwoH260mmxW190mminsertsperissueduetomailweightcosts. Maximumof20gramsperinsert.
TIA–Costperthousandis$660incGST. Minimumspendof$2,200incGST.
TO ENHANCE YOUR INVESTMENT, contact us for other digital marketing opportunities, including our new Taxation in Australia iPad app.
6 - THE TAX INSTITUTE - Media kit 2014
Tower ads* (rotating)
� PremiumpositionontheRHSofmostpages,includeshyperlink*.
Cube ads* (rotating)
� AdrunningontheRHSofmostpageswithhyperlink*.
� ExclusivebookingsforCubeadsmaybenegotiatedwithBusinessAlliancePartnersonly.Bookingsarenotguaranteed.
Specialrequestsforadvertisementstoappearonspecificgroupsofpageswillbeconsidered.
*Alladvertisementsrotatewithotheradvertisingmaterial.
TaxVineNoothere-newslettertargetsthetaxprofessionlikeTaxVine.Ourweeklye-newsletterprovidesmemberswiththelatesttaxnews,rulings,technicalupdatesandmembercommentary.
� TaxVineiscompulsoryreadingforeveryInstitutemember.Over10,000aredistributedeachweek
� LinkstoAustralia’spremiertaxeducationeventsand resources
� Reachkeydecision-makersatcriticaltimesoftheyear
� Ratesincludedirectdeliverytoallmembers.
Our rates and specifications (minimum three month booking)
Size Rates per month Specifications
Tower ad with link–runofthewebsite(TheTaxInstituteandTaxCareers) $1,980
W210xH315pixels. Nomorethan20k,animatedgiffile
Cube ad with link–runofthewebsite(TheTaxInstituteandTaxCareers) $1,650
W210xH210pixels. Nomorethan15k,animatedgiffile.
Allratesaboveareinclusiveof10%GST.
Our rates and specifications
Size Casual x2 x4 Specifications
Banner adPremieradvertisingspacewithlinks(limitedtooneperedition)
$1,925 $1,320 $1,045
W300xH250pixels.Nomorethan12k,stillimagegiffilesonly.
Allratesaboveareinclusiveof10%GST.
ONLINE OPPORTUNITIES
Website – taxinstitute.com.au
Cubeadexample(notactualsize)
TaxVineexample(notactualsize)
Toweradexample(notactualsize)
40,000-100,000Websiteadimpressions
permonth
40-80Adclickthroughspermonth
Ad click throughs per issue
40-80
Openedbyaverage
3,500people
Web advertising
Weekly e-newsletter
TheTaxInstitute’swebsiteoffersmemberssomeofAustralia’sbestonlinetaxresources.Thesitefeaturesthelatesttaxnews,commentary,policyinitiatives,publications,events,libraryservices,seminarpapers,technicalinformation,educativemodulesandresources,acareercentreandindustrylinks.
Theseonlineresourcesarecomplementarytoourpublicationsineffectivelyinfluencing“hardtoreach”members.
THE TAX INSTITUTE - Media kit 2014 - 7
OptionMember price (inc GST)
Non-member price (inc GST)
Job posting � 60-dayadvertisement � Standardtemplate � Includesemployer/recruiterlogo
$90 per posting
$110 per posting
Allratesaboveareinclusiveof10%GST.
Recruitment and careers service for all tax professionalsTaxCareersisadedicatedtaxrecruitmentandonlinecareerssectionofTheTaxInstitute’swebsite.Itisopentoallmembers,taxprofessionalsemployersandrecruiters.
TheserviceallowsyoutoaccessmembersandstudentmembersofTheTaxInstitute,participantsandgraduates ofTheTaxInstitute’seducationprogramandover1,800daily visitorstoTheTaxInstitute’swebsite.
Other advertising optionsTaxCareersofferstargetedadvertisingopportunitiestoemployers,recruitersandadvertisersalike.AFeatureJobplacesyourjobadvertinthespotlight,withexposureonthehomepageofTheTaxInstitute’swebsiteandalinktoyourfulljobadvertisement.
Towerandcubeadvertisingisalsoavailable,specificallywithinTaxCareers.
If you are interested in becoming a sponsorship partner of Tax Careers, contact marketing@taxinstitute.com.au.
OptionMember price (inc GST)
Non-member price (inc GST)
Feature job � Exclusive30-dayadvertisement � Includes:titleofjob,optionalsalaryrange,joblocationandlinktofulljobposting
� Jobpostingpriceisinadditiontothejobfeatureadvertisingspace
$50 $70
ONLINE OPPORTUNITIES
Tax Careers – careers.taxinstitute.com.au
TO ENHANCE YOUR INVESTMENT, contact us for other digital marketing opportunities, including our new Taxation in Australia iPad app.
EVENT SPONSORSHIP OPPORTUNITIES
The Tax Institute is renowned for providing the best tax related events in the country and is an essential part of the tax profession’s continuing development. Prestige events are created with both education and networking needs in mind.
Largereventsareacombinationoftechnicalsessionsandsocialevents.Thisensuresthatsupportingsponsorsaregivenadequateexposureandtimetoconnectwithconferenceattendeesandfellowbusinesspartners.
� Generate sales and sales leads.
� Raise awareness and launch new products.
� Opportunity for high profile interaction with leading tax professionals in Australia.
8 - THE TAX INSTITUTE - Media kit 2014
Deadlines � Journaldistributionwillusuallybewithinthefirsttendays ofeachmonth.
� Printedinsertsmustbedeliveredtothemailhousebythespecifieddeadline.
- Perforatedoptionislimitedtooneperedition.Positionprovidedatpublisher’sdiscretion.
- InsertswhichareA4orlargermustbefoldedinhalftofitintothejournalspriortodelivery.
- Foldingfeeswillapplyifnecessary.InsertpricesaresubjecttoweightcategoryrestrictionsviaAustraliaPost.
Artwork Acolourprint/proofMUSTbesuppliedwithallartwork.PleasealsosupplyallPMScoloursfortheartwork.
Artwork files can be supplied by:
� WriteableCDorDVDor
� Email(fileslessthan5MB).
Acceptable file formats:
� High-res PDF
� InDesign(uptoCS4,PCformatted)
� Illustrator(uptoCS4,PCformatted).
Images supported:
TIFF,JPEGorEPS
Taxation in Australia doesnotprintspecialcolours.Ifyouwouldlikeartworktobereturned,pleaseindicateatthetimeofbooking.Storedartworkwillbedestroyedafterthreemonths.
CancellationsAllcancellationsmustbeinwritingandreceivedbythebookingdeadline.Ifcopyisnotreceivedbythematerialdeadline,thepublisherreservestherighttorepeatapreviousadvertisementofthesamesize.Spacecancelledwithinacontractualperiod,therebyaffectingadiscountedrate,willresultinalladvertisingunderthatcontractrevertingtotheappropriaterateforthenumberofinsertions.
Indemnity Thepublisheracceptsnoresponsibilityfortypesetting/artworkperformedonbehalfofanadvertiser.Proofsareavailableonrequestforeachnewadvertisementorchangetoexistingmaterial.Thepublisherreservestherighttodecline/cancelanymaterialconsideredinappropriate.Thepublisherwillnotbeheldresponsibleforanymaterialunclaimedafterthreemonthsfromthedateofpublication.
Allinsertsmustbedeliveredtothemailhousenolaterthanthematerialdeadlineasspecifiedoverleaf.AllinsertsmustbeapprovedbyTheTaxInstitutebeforeuse.Boxesshouldbeclearlymarked,identifyingdeliveryaddress,journalname,insertmonth,numberofboxesandflyerquantities.
Mail house details
LYGMailingDepartment UpperLevel4,GeorgePlace ArtarmonNSW2064 Attn:MaxDecia
Tel: 0290899641
WehaveanobligationtoclientstodeliverthejournalontimeandthereforematerialMUSTbereceivedbythecloseofbusinessonthedeadline.Ifnot,forcurrentadvertisersexistingmaterialwillberunandfornewadvertisersafilleradvertisementwillberun.ThefullpricewillbechargedtoALLadvertisers.
SPECIFICATIONS AND OTHER INFORMATION
10 20 30 40 50 60
THE TAX INSTITUTE - Media kit 2014 - 9
Double-page spreadFull page/back cover
Half page (horizontal) Square
Taxation in Australia specifications (FOUR COLOUR PRINT)
Position Ad size (W x H mm) Text area (W x H mm) Full bleed (W x H mm)
Double-pagespread 420x275 390x245 425x280
Fullpage/backcover 210x275 180x245 215x280
Halfpage(horizontal) 180x125 150x95
Square 118x118 88x88
Taxation in Australia iPad and Taxation in Australia ‘extra’ specifications (RGB, no animations*)
Position Ad size (W x H px) Text size
Full page 768x1024 Werecommendaminimumtextsizeof15pt, foroptimumlegibilitywhenviewedat100%Halfpage(horizontal) 658x457
Tax Specialist specifications (FOUR COLOUR PRINT)
Position Ad size (W x H mm) Text area (W x H mm) Full bleed (W x H mm)
Double-pagespread 420x275 390x245 425x280
Fullpage/Backcover 210x275 180x245 215x280
Halfpage(horizontal) 180x125 150x95
Square 118x118 88x88
SPECIFICATIONS AND OTHER INFORMATION
*TheTaxationinAustraliaiPadandTaxationinAustralia‘extra’aregeneratedviaOomphanimations.Pleasecontactmarketingtodiscussyouranimationoptions.
Level 10, 175 Pitt Street Sydney, NSW 2000
Tel: 02 8223 0000 Fax: 02 8223 0077
For information, please contact our marketing division: marketing@taxinstitute.com.au
0130MAR_01/14
CONTACT DETAILS
Advertising and sponsorship sales(artworkandinsertdelivery)
Peter Whittingtonpeterwhittington@taxinstitute.com.au
Tel: 0282230064 Fax: 0282230077
Editorial submissionsDeborah Powelldeborahpowell@taxinstitute.com.au
Tel: 0282230085 Fax: 0282230077
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