2015 upfront-v1

2015 UPFRONT

CHANGING MARKETPLACE: EVOLVING TECHNOLOGIES

81% 78% 75%

49% 46% 46% 40%

13% 13%

ENABLED SMART TV

MULTIMEDIA DEVICE

SUBSCRIPTION VIDEO

ON-DEMAND TABLET SMARTPHONE

PC WITH INTERNET

DVR BROADBAND

INTERNET

Source: Nielsen, The Total Audience Report, December 2014.

GAME CONSOLE

COMPLEX ENVIRONMENT

Effective? Impactful?

Source: Nielsen, The Total Audience Report, December 2014.

LIVE VIEWING TRENDS

4Q'08 4Q'09 4Q'10 4Q'11 4Q'12 4Q'13 4Q'14

87%

65%

98%

95%

Source: Nielsen NTI Data 2008-2014. The Percentages Represents the Portion of Live+7 Viewing that is Done on a Live Basis.

Live Sports

Events

Primetime

Entertainment

Programming

A PASSION PLAY, NOT A SPORTS PLAY

Engaged Targeted Live

Regional sports networks are the single

biggest change [in sports TV] over the past 25

years. They put out the entire slate of games

of the local team, and that feeds the beast.

Big time live sports is more important

than anything else on American

television, and it certainly is the savior of

classic American network television.

- Dick Ebersol, Former Chairman of NBC Sports

Probably the biggest disappointment

(was) I was never able to get ESPN

into the regional business. I like that

business. It’s very loyal, has big

ratings and would have been great.

But I could never convince (former ABC

Chair & CEO) Tom Murphy or (former Cap

Cities President & COO) Dan Burke to

actually invest.

- Steve Bornstein, Former President of ESPN

THE CENTER OF SPORTS

4.54M

910K

480K

310K

180K

2012

2013

2014

2011-12

2012-13

2013-14

2011-12

2012-13

2013-14

2.26M

1.63M

1.38M

600K

260K

1.90M

240K

Source: For ESPN, ESPN2, TNT, TBS, and All Other Cable Nets: Published Industry Sources. For HTS: Nielsen NSI Projected to a Coverage Universe.

3 Year Average

LARGEST SINGLE ENTITY OF FAN IMPRESSIONS

2013 2013-14 2013-14

85% 43% 87%

Source: For ESPN, ESPN2, TNT, TBS, and All Other Cable Nets: Published Industry Sources. For HTS: Nielsen NSI Projected to a Coverage Universe.

WHY WE WATCH SPORTS

Source: 2013 Fox Sports Fan Segmentation Study.

Homers

Junkies

Occasionals

19%

16%

65%

Audience Segmentation

GREATEST MOMENTS VIDEO

REGIONAL BUILDING BLOCKS

NATIONAL NETWORK OF COVERAGE

94 MM HH

DOMINATING THE COMPETITION 2014

THE COLLEGE LANDSCAPE

4,000+

174

74

39

13

LIVE DRAMA. NEVER CANCELLED.

2014 2013-2014 2013-2014

Source: Nielsen NSI, Live+SD, “Live,” MLB, 28 Teams, 25 Local Markets. Source: Nielsen NSI, Live+SD, “Live,” NBA, 26 Teams, 25 Local Markets. Source: Nielsen NSI, Live+SD, “Live,” NHL, 21Teams, 18 Local Markets.

2,100+

75

52

1,600+

92

HTS NETWORK SPOT

THE NATIONAL GOW: AN UNBALANCED RELATIONSHIP

Source: Nielsen, Overnight Data, ESPN, TNT, 2013-14 Season.

Number of

Appearances on

32%

22%

24%

22%

0

1-5

6

-10

1

1-1

5

16

-20

0

2014

46%

0.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

8.00

9.00

10.00

THE NATIONAL AUDIENCE IS ALWAYS LOCALLY GENERATED

Source: Nielsen NSI Local HH Audience, NBC / NBCS, a 5 game average, Jun 04 - Jun 11, 2014.

9.58

8.85

STRUCTURAL ADVANTAGE GAINS VIEWER ATTENTION

PRIMETIME

7 Commercials

97% 65% Watching Live or Slightly Delayed* Watching Live or Slightly Delayed**

Source: Program Format Database 2014. For FSN/HTS, standard formats for the Tigers, Magic, and Blues.

For primetime: drama-Gotham, comedy-Average of the Simpsons, Brooklyn 99, Family Guy, Mulaney. *Source: SmithGeiger, August 2014.

3 Commercials 4 Commercials

1:45

Avg. Minutes

1:56 2:05

Avg. Minutes Avg. Minutes

3:16 2:38

Dramas Comedies

**Source: Nielsen NTI Data 2008-2014. The Percentages Represents

the Portion of Live+7 Viewing that is Done on a Live Basis.

Source: SmithGeiger, August 2014.

PRIMETIME VIEWERS ARE…

MORE LIKELY

TO SKIP

THROUGH YOUR

COMMERCIAL 3x

THAN HTS VIEWERS

HOME TEAM FANS HAVE GREATER RECALL

Source: SmithGeiger, August 2014.

2x

25% 26% 34%

21% 27% 25%

51% 41%

53% 45% 51% 46%

MALE FEMALE 25-34 35-54 $75K OR LESS MORE THAN $75K

Recall Official Sponsor of Game/Show Over the Past Month (% Yes)

PRIMETIME

MORE LIKELY

TO RECALL THE

PROGRAM SPONSOR

HTS BUILDS LASTING RELATIONSHIPS

FAN BOND VIDEO

BRANDS BUILD LASTING RELATIONSHIPS

TRIBE

COMMUNITY

TEAM/RSN

IMPRESSIONS

HTS INFLUENCE

Viewer Experience Consumer Influence

Purchase

Awareness

Trust

Brand transference

Loyalty/Recommendation

IMPRESSIONS

SURROUND THE FAN VIDEO

On-Air

• Pre, In-Game, Post

• In-game Features

• Vignettes

• :05, :15, :30 spots

• Special Programming

• Local Talent

Stadium

• Events & Hospitality

• Promotions

• Product Activations

• Video Across Screens

• Signage

• PA Announcements

• Jumbotron Access

• VIP Experiences & Suites

Retail

• POS

• Packaging

• Product Activations

• Promotions/Giveaways

Digital & Mobile

• HTS Rewind – Sponsorship of Video Highlights

• Advertising Opportunities Across RSN Properties

• Custom Landing Pages/ Social Media Tabs

• Content Creation

• Email Marketing

• Text Campaigns

• Interactive 2nd Screen Experience with Custom Integrated Content on Both Screens

Social Media

• Sweepstakes

• Promotions

• Access to Fox Properties, Fox Sports Girls, & Teams

SURROUND THE FAN

RECORD BREAKING SOLUTIONS Opening Day/Night & Week

First Round of Playoffs

• Unique ownership

opportunity

• Highly rated, record

breaking games

• High brand visibility

REASONS TO INVEST WITH HTS

• Live sports is a safe investment

• Reach fans across generations and in their local

communities on any scale: local, regional, national

• Our impressions come with a heart attached

• Surround the Fan with your messaging at multiple touch

points where fans enjoy the game

• Let HTS help you create your own custom campaign

• Invest early

Reach fans in their seats and suites and in

high traffic areas like the concourse, bars,

lounges, and at concessions stands

• The seamless in-stadium/arena complement to your

television presence

• +50 of the nation’s best MLB, NBA, & NHL venues

• +20,000 screens

• Reaches +60M engaged, upscale home team sports

fans annually

• Nielsen measured fan engagement

• Provides video advertising, sponsored partnerships,

in-venue experiences, social media activations

FANS NEVER TAKE THEIR EYES OFF THE GAME

HTS Rewind: 32.6MM video uniques and

773MM video views

• ESPN 23.1 MM Uniques

• Yahoo!/NBC Sports 15.4 MM Uniques

• CineSport 10.8 MM Uniques

Extend the reach of your TV buy, reaching

passionate local fans, aggregated into

the largest national audience in digital

sports video highlights

Featured on 450+ of the most prominent

news sites across the country including: NY Times, NY Daily News, LA Times, Chicago Tribune,

Philadelphia Inquirer, Dallas Morning News, Boston Globe,

San Francisco Chronicle and many more

Source: Comscore Video Metrix, November 2014 (perform Sports ePlayer_US/CA).

Buy a specific

sport, region/market,

day-part, demo,

behavioral

Companion Banner

Custom Overlay

:15/:30 Custom

Brand Pre-roll

And

Custom Bumpers

REWIND

ON-AIR, IN-GAME FEATURES

Custom Duet Animation Duet Element Full Screen Duet Element

Elevator Custom Open Animation Gameflow

THE HTS PORTFOLIO

NORTHWEST

PITTSBURGH

ROCKY MOUNTAIN

SOUTHWEST

HOME TEAM REGIONS:

MAKING A DIFFERENCE

HOME TEAMS WIN WITH LEGENDARY TALENT

SPANNING ACROSS GENDERS AND GENERATIONS

1/3

Source: 2013 NBA Home Team Fan Female Engagement Study. *Source: Nielsen NSI, Live+SD, 16 LPM Markets & Nielsen NSI, Live+SD, 19 LPM Markets. Millennials P15-

34.

Higher composition of millennials

beating out primetime favorites.*

27% 23%

are female 19% 14% 16%

HTS IS HOME TO MEN 18-34 IN PRIMETIME

0.5

1.0 1.0

1.2

Source: Nielsen NSI, Live+SD, TV Ratings, 25 LPM Markets, Weighted Average by UE and Duration, Primetime defined as M-Sat 8-11p, Sun 7-11p (Nielsen Broadcast Pattern), 2014.

2014 TV Ratings

THE FRIENDS AND FAMILY EFFECT HTS Viewers vs. Primetime Viewers

Source: SmithGeiger, August 2014.

ENGAGING FANS ACROSS THE BOARD

Home Team Game vs. Primetime Show

3x

2.4x

2.6x

3x

HTS

Home Team Fans vs. Primetime Viewers

2x

1.8x

2x

2.2x

*Source: Nitto Tires (JAN ’14 Wave) Ad Awareness and Affinity Study – SG. Source: 2013 MLB Home Team Fan Engagement Study. **Source: 2013 NBA Home Team Fan Female Engagement Study.

2.7x

2.7x

2.3x

2.7x

More trust in ads

More loyalty to a brand

More likely to purchase

More likely to recommend

Millennials * Females **

THE BIG FOUR CONTINUES TO DECLINE

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

6.78

4.39

2.48 2.41

NHL

Lockout

Source: Nielsen NSI, TV Household Ratings, Weighted Local Market Average Based on Participating Teams, Various Number of Markets, Various Number of Teams.

Primetime

Broadcast

2.89

0.79

0.33

0.2

0.18

DOMINATING THE COMPETITION: SEASON AFTER SEASON

2014 2013-2014 2013-2014

Source: Nielsen NSI, Live+SD, “Live,” MLB, 28 Teams, 25 Local Markets. Source: Nielsen NSI, Live+SD, “Live,” NBA, 26 Teams, 25 Local Markets. Source: Nielsen NSI, Live+SD, “Live,” NHL, 21Teams, 18 Local Markets.

2.06

1.36

1.72

1.45

0.36

LOYAL FANS ARE OUR STRENGTH

Source: Nielsen NSI, Live+SD, MLB Daily Highlights, 9/11/14.

Opening night of the highly anticipated

premiere of Thursday Night Football

MLB Week 24

7 out of 10 teams grew their ratings!

vs.

38%

20%

42%

24%

10%

66%

33%

28%

39%

18%

31%

51%

22%

38%

40%

10%

12%

78%

LeBron’s return

home in Cleveland

(HTS did not have a

side-by-side game)

ON ANY GIVEN NIGHT…

Source: Nielsen NSI, Live+SD, MLB Daily Highlights, 10/30/14.

25%

19%

56%

21%

37%

42%

College Football’s

defending Champions

in the undefeated and

#2 ranked Florida

St. Seminoles

Regular season

NHL and NBA

EVERY SEASON OR ONCE EVERY FOUR YEARS

2.9 3.1

Source: Nielsen NSI,

Live+SD, MLB, 25

Local Markets.

2014 MLB Season Avg.

Source: Nitto Tires 2013.

WE MAKE NEW BRANDS FAN HEROES

#5 out of the 21

most recognized brands after the campaign aired

O unaided recall of the Nitto brand

From

to 5%

BUILDING CUSTOM CAMPAIGNS WITH OPTIONS

41

# of

Networks

1 provides

nationwide coverage

provide nationwide coverage

41

1

unique messages and calls to action

in each market

message and call to action

National

Regional Regional

or

Regional

1 national retailer

or

Multiple

regional retailers across the nation

National National Regional 1 national retailer

WATCH US ANYWHERE

LIVE GAMES AND CONTENT ON DEMAND

Presenting sponsorship opportunities

across all marketing and media include:

TV

• In-game commercials

• Pre, in, and post game features

Digital

• Digital media banners, pre/mid-rolls

• Social media posts and ads

In-Arena

• Displays, signage, PA announcements, programs,

and other promotional collateral

• Premium items given to fans

MLB REPLAY REVIEW 1

REPLAY

REVIEW

change to the game

Stronger

confirmation of calls

Strengthens the

accuracy of the game

History Making

MLB REPLAY REVIEW 2

26 teams

75 instant replays

during the season

~

2min average length of

each challenge

1min branding appears

on screen

FAN CONNECT

Bring your brand and our fans

together like never before!

• A live Multi-media, interactive

polling/voting/Q&A enhancement

• Encourages organic support and

discussion by on-air talent

• Actual results are shown and

discussed live on-air

• Ability to provide additional content,

a promotional offer, coupon, etc.,

directly to the fans

MLB REPLAY REVIEW PRICING

Season long sponsorship

(April 2015 - October 2015)

• 150 National Equivalent MLB In-Game Units

• 150 National Equivalent Post-Game Show Units

• HTS Rewind Custom Sponsorship

• Plus MLB Instant Replay Challenge Sponsorship

Feature Every Other Game

• Price: $18.4M

MLS

MAJOR LEAGUE SOCCER

• Season: March through October

• Access to majority of the 34 games

per team per season

• Opportunities for brand Integration

• Pre, In-Game, Post Sponsorships

WE

ST

ER

N

EA

ST

ER

N

HOT CONFERENCES. TOP SCHOOLS. BIG GAMES.

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