2016 lady media kit

The premiere Korean women’s lifestyle magazine in the U.S.

THE ONLY KOREAN WOMEN’S LIFESTYLE MAGAZINE PUBLISHED IN THE U.S. Lady JoongAng is the only Korean women’s magazine that is

published locally, combining Korea and local content for readers and

advertisers.

THE MOST READ WOMEN’S MAGAZINE IN KOREA Since 1970, Lady JoongAng has been leading the women’s magazine

industry. In 2011, Millward Brown determined Lady JoongAng is the

most popular women’s magazine, confirming 2007 results by

Hankook Research Company (Nielsen affiliate).

PUBLISHED BY JMNET USA, THE LARGEST KOREAN MEDIA GROUP IN THE U.S. JMnet USA also publishes The Korea Daily, a daily newspaper; IS Plus,

a sports daily; and koreadaily.com, a media portal, among other

content with eight regional offices in North America.

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The #1 magazine of Korean American leading ladies

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Lady JoongAng Magazine is everything for the Korean American woman featuring. current, feature, & global news; entertainment & celebrity news; fashion; interior design; health , exercise & cuisine; beauty & lifestyle; travel; child education; and more – content that’s both empowering & interesting.

The only Korean women’s magazine to feature local & Korea content

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The only Korean women’s magazine to feature local & Korea content

Current, Feature & Global news Entertainment & Celebrity news Fashion

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The only Korean women’s magazine to feature local & Korea content

Interior design Health Exercise & cuisine

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The only Korean women’s magazine to feature local & Korea content

Beauty & lifestyle Travel Child education

Korean Market

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Korean Americans are entrepreneurial, independent & assertive, with a strong preference for name brands, while “family remains very important to Koreans in their homeland and in the United States.” –Direct Selling News, December 2007

The only Korean women’s magazine to feature local & Korea content

BRAND CONSCIOUS Koreans have a tendency to follow trends and are very competitive Order of factors determining where they shop, what influences them to make a purchase, and what invokes their loyalty to a particular brand: 1) Quality 2) Brand Trust 3) Efficacy Men are an emerging market. Shopping has become more common and accepted among Korean males, reinforced by pervasive media messaging.

STRONG SPENDING POWER Average family income is $61,383, which is 18% more than the U.S. average income Korean owned business revenue grew by 67% from 2000-2007 Highest self-employment rate, at least twice the rate of any other group

HIGHLY EDUCATED More than 48% hold a Bachelor’s degree or higher versus 27.9% of the U.S. population

HIGH DEPENDENCY ON NATIVE LANGUAGE 3 in 5 Koreans read U.S. published Korean media regularly 56% speak English less than “very well”

GROWING MARKET EASY TO REACH Nearly 2 million Koreans in the United States 96.8% of Korean Americans live in metropolitan areas

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<Lady Central Self-Survey, March 2006>

Rates & Positions

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Region

Back Cover

Inner Front

Cover

Inner Back

Cover

First Page

Page 2.3 Full Page (ROP)

LA (50,000)

$10,000

$7,000

$8,500

$6,500

$5,500

$4,000

NY (10,000)

$7,000

$5,500

$4,000

$4,500

$4,000

$3,500

Other sizes and positions available

Specs & Guidelines

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ARTWORK DEADLINE - 15 days prior to publishing date (Usually 15th of every month)

AD SIZE - 8.5” (W) x 11” (H) - Trim is 0.25” and bleed is 0.25” - Full bleed ads extending to the edge of the document

AD SPECIFICATIONS Illustrator 10.0 (EPS or AI Format) Photoshop 7.0 (PSD or TIF Format) PDF(Embed Image and Font Create Outline) - Four-Color AD : CMYK Mode - All Include Images & Font Create Outline - Proof: Print or JPG Image and Graphics: - Recommended scan resolution: 300 dpi to 600 dpi

JMnet USA: MEDIA Line-Up

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Lady Joong Ang

Contact For more information, please contact: Integrated Marketing Communication Team Daniel Lee / Simon You 213.368.2658 or 213.368.2664 lee.daniel@koreadaily.com / hj.koreadaily@gmail.com

Thank you

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