2017 - harper's magazine · 2020. 3. 16. · magazine 2017 media kit jocelyn d. giannini vice...

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Politics '68

Jules Feiffer/Larry L. King/James DickeyJohn Fischer/Irving Howe/Russell Lvnes

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JAPAN & EUROPE: ARE WE LOSING OUR ALLIES?RUSSELL BAKER/P-ETER DRUCKER/IRVING HOWE

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January 1972

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AGE AND SEXUALITY

• HARPER'S MAGAZINE DECEMBER 1988 TWO DOLLARS •

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INSIDE MI6A Spy's Memoir Banned in Britain

By Anthony Cavendish

.THE MUSES ARE HEARDDancing in the Heart of Regional Arts

By Stanley Elkin

NICARAGUA, ON THE BACK BURNERThe Iguana ..Stew IssueBy Veronica Geng

UNTIME OF THE IMAMA story by Salman Rushdie

Also: Gretel Ehrlich, Greil Marcus,and Wendell Berry's showdown at computer glitch

----------- + -----------

HARPER'S MAGAZINE DECEMBER 1985 TWO DOLLARS •

-----------. -----~--~--

IN THE AGE OF COCAINEWhat Is America's Drug Problem?

Rudolph W Giuliani Lester Grinspoon Ernest van den HaagArnold S. Trebach Mark A. R. Kleiman Luis G. Garcia

Robert M. Stutman Herbert London ~~

THE DREADED RETURNBarbie and the Trial of Lyons

By Patrick MarnhamNO,!

e 0 1985

POLAND AND THE PRICE OF LIBERALIBy Lawrence Weschler

RENOIR'S SWEET CHASTITYBy John Berger

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• LEWIS H. LAPHAM: MaRTE DE NIXON •JULY 1994

$2.95

TICKET TO THE FAIR

Wherein our reporter gorges himself on corn dogs, gapesat terrifying rides, savors the odor of pigs, exchanges unpleasantries

with tattooed carnies, and admires the loveliness of cows

By David Foster Wallace----------- .-----------

MAKING KITSCH FROM AIDSA Disease With a Gift Shop of Its Own

By Daniel Harris

THE FINE ART OF SEXUAL HARASSMENTAphrodite Gets Her Day in Court

By Mark Schapiro07 Also: David Frum, Steven Millhauser, and

~ Susan Straight on the arms race in Riverside, California~

---------. ------------o 309955 1

M A G A Z I N E

2017MEDIA K IT

Jocelyn D. GianniniVice President, Advertisingjocelyn@harpers.org212-420-5745

Natalie HollyAdvertising Sales Representativenatalie@harpers.org212-420-5760

Marisa NakasoneProduction Managermarisa@harpers.org212-420-5757

HARPER’S MAGAZINE is America’s longest-running general interest publication, consistently bringing bold and original

ideas to our audience since the first issue in June 1850. This is the publication that broke the scandals of the My Lai Massacre and Guantanamo Suicides coverup, where Moby Dick was first serialized and “Nickel and Dimed” first lived, and the only American magazine to excerpt The Satanic Verses. Throughout its history, Harper’s has published writers and artists ranging from Mark Twain, Thomas Nast, Langston Hughes, Sylvia Plath, Hunter S. Thompson, James Baldwin, Kurt Vonnegut, Tom Wolfe, Alice Walker, Naomi Klein, David Foster Wallace, Zadie Smith, Art Spiegelman, and Rebecca Solnit. Winner of 21 National Magazine Awards, each issue of the magazine includes features ranging from investigative reporting, essays and opinion, reviews, new fiction, and photography.

500,000Monthly Magazine Harpers.org websiteWeekly Review e-newsletter

TOTAL monthly readers (average)

HARPER’S INDEXof Harper’s Magazine Subscribers

Number of Harper’s Magazine subscribers who are women: 1 in 3

Percentage who have graduated from college: 89%Percentage who hold a postgraduate degree: 58%

Percentage who will be helping to finance their children or grandchildren’s education within the next 4 years: 70%

Average number of years readers have subscribed to Harper’s Magazine: 10 Number who have subscribed over 20 years: 1 in 5

Average number of hours spent reading Harper’s Magazine: 3Percentage of subscribers who prefer to read in print: 96%

Average household income of a subscriber to Harper’s Magazine: $122,700Average net worth: $868,100

Percentage who own their own home: 68%

Percentage of subscribers who made a charitable donation in the past 12 months: 87% Average yearly amount spent on charitable donations: $1,345

On books: $536On music: $233

On health & wellness products: $1,418On pet products: $1,307

Percentage who are willing to pay more for environmentally-friendly products: 84Who prefer to buy American-made: 58

Who took an active role in a civic, social, or political issue: 1 in 3 Who wrote an article or book for publication: 1 in 5

Who voted in elections for public office: 71%

Percentage who have attended the theatre in the past 12 months: 68%Classical music concerts: 48%

A book reading or signing: 41%A sports event: 51%

Visited a museum: 88%Visited an art gallery or auction house: 61%

Source: 2016 subscriber study and 2015 MRI Doublebase. “Harper’s Index” is a registered trademark.

Digital Advertising Specifications and Rates

Leaderboard 970 x 250 pxCPM $15

Weekly Reviewe-newsletter160 x 600 px$1,000 flat rate

Medium rectangle300 x 250 pxCPM $10

Half page 300 x 600 pxCPM $12

File formatsGIF, JPEG, or PNG72 dpi (minimum)Inquire re: video

Production informationPlease send file or tags, and click-through link to marisa@harpers.org

Production contactMarisa NakasoneProduction Managermarisa@harpers.org212-420-5757

Design servicesIf you are interested in Harper’s own design services for your ad, we are happy to offer these at a flat rate of an additional $100 per ad. Please ask your representative for details.

Advertising contacts

jocelyn@harpers.org212-420-5745

natalie@harpers.org212-420-5760

Jocelyn D. Giannini

Natalie Holly

Vice President,Advertising

Advertising Sales Representative

Print Advertising Specifications

Two-page spread Bleed: 16.25 x 11.125 in.**Live matter within 0.25 in. from gutter.

Full page Non-bleed: 7 x 10 in.Bleed: 8.25 x 11.125 in.

Non-bleed : 4.625 x 10 in.2/3 vertical

Non-bleed: 4.625 x 7 in.

1/2 page vertical

1/2 page horizontalNon-bleed: 7 x 4.875 inBleed: 8.25 x 5.56 in.

Non-bleed: 4.625 x 4.875 in.

1/3 squareNon-bleed: 2.25 x 10 in.Bleed: 2.75 x 11.125 in.

1/3 vertical 1/6 vertical Non-bleed: 2. 5 x 4.875 in.

Bleed: 16.25 x 11.125 in.**Live matter within 0.25 in. from gutter.

Half-page spread horizontalNon-bleed: 4.625 x 10 inchesBleed: 5.281 x 11.125 inches

Wrap outsert

HARPER’S MAGAZINE/APRIL 2016

NEW FICTION BY DON DELILLORALPH NADER: YOUR LAWSUITS ARE GOOD FOR AMERICA

LEGALIZE IT ALLHOW TO WIN THE WAR ON DRUGS

BY DAN BAUM

April Cover US News Final.indd 1 2/22/16 10:28 AM

*All live matter must remain within 0.25 in. from page trim. ** Page trim size: 8 x 10.875 inches

Production contactMarisa NakasoneProduction ManagerHarper’s Magazine666 Broadway, 11th floormarisa@harpers.org212-420-5757Additional printing information

Publication trim size: 8 x 10.875 in.Process: web offset R.O.P.Paper: 40 lb. gloss coated offsetBinding: saddle stitch

FormatingHigh resolution PDF with images and fontsPlease include crop marks, if applicableCMYK or BW color spaceNo spot colors, please.

Submitting creativesFiles may be sent via email to marisa@harpers.org or uploaded via FTP

FTP instructions1. Go to files.harpers.org2. Username: harpad3. Password: harpersads4. Send e-mail tomarisa@harpers.org for confirmation.

2017 Print Space and Materials Schedule

Issue Space Reservation Materials Date SubscriberIn-home On-sale Date

January 11/04/16 11/11/16 12/15/16 12/27/16

February 12/02/16 12/09/16 01/12/17 01/24/17

March 01/06/17 01/13/17 02/16/17 02/28/17

April 02/03/17 02/10/17 03/16/17 03/28/17

May 03/03/17 03/10/17 04/13/17 04/25/17

June 03/31/17 04/07/17 05/11/17 05/23/17

July 04/28/17 05/05/17 06/15/17 06/27/17

August 06/02/17 06/09/17 07/13/17 07/25/17

September 06/30/17 07/07/17 08/10/17 08/22/17

October 07/28/17 08/04/17 09/14/17 09/26/17

November 09/08/17 09/15/17 10/19/17 10/31/17

December 10/06/17 10/13/17 11/16/17 11/28/17

Advertising contacts

jocelyn@harpers.org212-420-5745

natalie@harpers.org212-420-5760

Jocelyn D. Giannini

Natalie Holly

Vice President,Advertising

Advertising Sales Representative

2017 General Print Advertising Rates

Four Color Open 3x 6x 9x 12x

1 page 12,555 11,925 11,300 10,670 10,045

Center spread 25,100 23,845 22,590 21,335 20,080

2/3 9,420 8,950 8,480 8,005 7,535

1/2 7,535 7,160 6,780 6,405 6,030

1/3 5,040 4,790 4,535 4,285 4,030

Covers Open 3x 6x 9x 12x

C2 15,065 14,310 13,560 12,805 12,050

C4 15,690 14,905 14,120 13,335 12,550

Black and white Open 3x 6x 9x 12x

1 page 8,090 7,685 7,280 6,875 6,470

2/3 5,785 5,495 5,205 4,915 4,630

1/2 4,860 4,615 4,375 4,130 3,890

1/3 3,250 3,090 2,925 2,765 2,600

1/6 1,795 1,705 1,615 1,525 1,435

1/12 1,230 1,170 1,105 1,045 985

Advertising contacts

jocelyn@harpers.org212-420-5745

natalie@harpers.org212-420-5760

Jocelyn D. Giannini

Natalie Holly

Vice President,Advertising

Advertising Sales Representative

Ask your ad representative for our discounted non-profit, cultural, and publishing rates.

If you are interested in Harper’s own design services for your ad, we are happy to offer these at a flat rate of an additional $100 per ad. Please ask your representative for details.