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2018 DESIGN & BRAND GUIDELINES
LiveBetterIdaho.org
Live Better Idaho Organizational Brand Guidelines
Version: v1 // NOV 2017
THE GUIDE
TABLE OF CONTENTS
DESIGN &BRAND GUIDELINES
SECTION 2 | TYPOGRAPHY
SECTION 3 | COLOR SYSTEM
SECTION 4 | LOGO PLACEMENT
SECTION 5 | ORGANIZATIONAL ICONOGRAPHY
SECTION 1 | ORGANIZATIONAL LOGO
PAGE 7
PAGE 11
PAGE 15
PAGE 17
PAGE 3
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WELCOME & INTRODUCTION
INTRODUCTION
Live Better Idaho Brand Guidelines
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LIVE BETTER IDAHO
THE DESIGN GUIDELINESThese guidelines describe the visual and verbal elements that represent the livebetteridaho.org organizational identity. This includes our name, logo and other elements such as color, type and acceptable graphics.
Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of Live Better Idaho to Idahoans.
These guidelines reflect our commitment to quality, consistency and style.
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SECTION 1ORGANIZATION LOGO
The Logo IntroductionThe Logo Elements & Conditions for UseLogo ClearspaceThe Logo Application
LOGO INTRODUCTION
Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the the symbol itself
and our name – they have a fixed relationship that should never be changed in any way.
THE FULL LOGOTYPE
The Live Better Idaho logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking a positive outlook that connects all Idahoans regardless of gender, ethnicity, or socioeconomic status - the connection to living better and finding services that can influence a positive outcome.
The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of a mixture of
lowercase words combined with upper case letters for the word “IDAHO”. The typeface is primarily Titillium Roman and has also been chosen to compliment and balance perfectly with the logo symbol.
The Organizational logo is presented through the use of pure colors as well as shape and form. The colors are Green, Blue, and Yellow. It is a fresh and appealing blend of colors chosen for their strong connection to the Idaho landscape and mission of providing a better life for all Idahoans.
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Live Better Idaho Brand Guidelines
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LOW-CONTRAST VERSIONS DARK BACKGROUND VERSIONS
4) The Logo for Low-Contrast Backgrounds will be used when the backround color is greater than roughly 20% tone and less than 50%. Avoid placing our logo on backgrounds which either blends or disguises the yellow sun of the Logo Symbol.
5) The Logo for Dark Backgrounds will be used when the backround color is darker than roughly 40% in tone. Some judgement calls will be necesssary as to which logo to use based upon the color selected and/or background noise.
Provided formats for use are:.pdf | .psd | .png | .jpg
Attention:Use of any stylized, animated, hand drawn or other versions of an unofficial logo is not permitted. This undermines the logo system and brand consistency.
1) The Logo SymbolConsists of the combined elements representing the mountains of Idaho and the rising sun to a better day which evokes the opportunity to a positive outcome.
2) The Logo TitleCarefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the combined use of upper and lower case words in blue and green primary brand colors. The font that is used is primarily Titillium.
3) The TaglineCarefully worded, our tagline should be used in most cases to help describe to Idahoans the steps to improving their lives and to reinforce the 3-clicks to finding solutions through the refined site infrastructure and ease of use.
The general Logo The main logo is the 3-color logo shown above used on white or light colored backround. For darker or low-contrast backrounds you will find alternative logo options below.
LOGO ELEMENTS & USAGE
1.0 x
x
1.0 x
x
1.0 x
x
Live Better Idaho Brand Guidelines
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SECTION 1PRIMARY & SECONDARY LOGOSThe Logo IntroductionThe Logo Elements & Conditions for UseLogo Clearspace The Logo Application
PREFERRED MARK USED
Full Logo with TaglineMinimum Size: .66” x .1986”
SECONDARY MARK USED
Logo MarkMinimum Size: .268” x .23”
TERTIARY MARK USED
Full Logo with Right-Hand TaglineMinimum Size: .588” x .2779”
It is important to keep the Live Better Idaho Brandmark clear of any other graphic elements. To regulate this, an exclusion zone has been established around the mark. This exclusion zone indicates the closest any other graphic element or
message can be positioned in relation to the mark. An easy way to ensure this is through using the height of the “O” within the Logo Title as the basis for the exclusion zone – which is a fixed relationship based upon the Brandmark size in use.
LOGO CLEARSPACE
1.5”
1.5”
1”
1”
.66” Min.
.588” Min.
.5”
3/8”
.23”
Min
.
Live Better Idaho Brand Guidelines
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APPLICATION ON A BACKGROUND
LOGO AColored Version
LOGO BColored Version
LOGO CColored Version
MINIMUM LOGO SIZES
Full Logos with Taglines “Logo A” Minimum Size: .268” x .23” “Logo C” Minimum Size: .268” x .23”
Logo without Tagline“Logo B” Minimum Size: .268” x .23”
We have provided for use three Logo Marks based upon a variety of application uses and media needs. This allows the Live Better Idaho brand to remain intact and consistent. Our “Logo A” is the preferred logo for use when possible as it provides the most flexibility and streamlined profile while delivering
both the Mark and the message behind the Mark. However, we have developed “Logo C” for use in the lower quadrants of visual display pieces. The “Logo B” carries only the Brand Mark without purposes and may be preferable in small area uses as well as some stamped incentive materials.
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SECTION 2ORGANIZATION TYPOGRAPHY
Organizational Typography Primary FontSecondary FontLong Form Serif Font
LIVE BETTER IDAHO TYPOGRAPHY
02 Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Live Better Idaho communications. We have selected Titillium and Roboto for both web and print use, which helps in
maintaining consistency both in offline and online communications. Additionally, a Serif font has been added to use in the cases where content may exceed a paragraph or more as sans-serif fonts are typically more difficult to read in larger amounts of content such as brochure, guides, booklets and papers.
PRIMARY FONT
Live Better Idaho Brand G uidelines
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PRIMARY FONTTITILLIUM
DESIGNER : ACCADEMIA DI BELLE ARTI URBINO
THE FONTT itillium is a well-crafted sans-serif font with recognizable characters.
A relatively young font born in 2009 inside the Accademia di Belle Arti di Urbino as a didactic project C ourse Type design of the Master of V isual Design C ampi V isivi. It provides a clean, modernistic feel through its geometrically inspired lines that carry a computer-like feel.
TYPE EXAMPLESTITILLIUM
T I T I L L I U MBold
R egular
A B C D E F G H I J K L MN O P Q R S T U V W X Y Za b c d e f g h i j k l mn o p q r s t u v w x y zA B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m
n o p q r s t u v w x y z
Figures 0 1 2 3 4 5 6 7 8 9 0
S pecial C haracters
! “ § $ % & / ( ) = ? ` ; :
¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘
« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘
æ œ @ Δ º ª © ƒ ∂ ‚ å ¥ ≈ ç
√ ~ μ ∞ … – ≤ < > ≥ ˘ › ‹ ◊
Live Better Idaho Brand Guidelines
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SECTION 2ORGANIZATIONAL TYPOGRAPHYThe Organizational FontsPrimary FontSecondary FontLong Form Serif Font
PRIMARY FONTROBOTO
DESIGNER : CHRISTIAN ROBERTSON
THE FONTRoboto is a sans serif typeface developed with a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm, Roboto doesn’t compromise, allowing letters to settle in to their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types.
TYPE EXAMPLESROBOTO
R O B O T OBold
Regular
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m
n o p q r s t u v w x y z
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m
n o p q r s t u v w x y z
Figures 0 1 2 3 4 5 6 7 8 9 0
Special Characters
! “ § $ % & / ( ) = ? ` ; :
¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘
« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘
æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç
√ ~ µ ∞ … – ≤ < > ≥ ˘ › ‹ ◊
SECONDARY FONT
Live Better Idaho Brand Guidelines
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LONG FORM USE: SERIF FONT
SERIF FONTMODUM
DESIGNER : THE NORTHERN BLOCK LTD
THE FONTA contemporary serif font family. Modum is a stylish modern day serif with great charm, harmony and practicality that is best suited for complex hierarchical projects, such as editorials, newspapers and text based materials. The design takes influence from traditional serif forms to develop a precise, highly functional text face with a low contrast.
This font is intended for long form use such as for articles, ads and brochures.
TYPE EXAMPLESMODUM
M O D U MRegular
Italic
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m
n o p q r s t u v w x y z
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m
n o p q r s t u v w x y z
Figures 0 1 2 3 4 5 6 7 8 9 0
Special Characters
! “ § $ % & / ( ) = ? ` ; :
¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘
« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘
æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç
√ ~ µ ∞ … – ≤ < > ≥ ˘ › ‹ ◊
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SECTION 3ORGANIZATIONAL COLOR SYSTEM
Primary Color System & CodesSecondary Color System
THE PRIMARY COLOR SYSTEM AND COLOR CODES
THE COLOR SYSTEMColor plays an important role in the Live Better Idaho online identity program. The colors provided are recommendations for various media however stem from our online categories. A palette of primary colors has been developed, which comprise the “Live Better” color scheme. Consistent
use of these colors will contribute to the cohesive and harmonious look of the Live Better Idaho brand identity across all relevant media. Check with your designer or printer when using the Organizational colors that they will be always be consistent.
03
PRIMARY COLOR SYSTEM
Explanation: Live Better Idaho has three official colors: Green, Blue and Yellow. These colors in combination have a recognizable association with the values of our brand.
Usage:Use them as the dominant color palette for all internal and external visual presentations of the company.
PRIMARY COLORIDAHO GREEN
COLOR CODESCMYK : 60/0/100/0Pantone : 360CRGB : R113 G191 B69 Web Hex : #71bf45
COLOR TONES100 % 60 %80 % 40 % 20 %
Live Better Idaho Brand Guidelines
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PRIMARY COLORSUNNY YELLOW
COLOR CODESCMYK : 0/20/100/0Pantone : 123CRGB : R255 G202 B8 Web : #ffca08
COLOR TONES100 % 60 %80 % 40 %
PRIMARY COLORBETTER BLUE
COLOR CODESCMYK : 68/10/0/0Pantone : 306CRGB : R1 G179 B241 Web : #05b1f9
COLOR TONES
100 % 60 %80 % 40 % 20 %
20 %
Live Better Idaho Brand Guidelines
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SECTION 3ORGANIZATIONAL COLOR SYSTEMThe Organizational ColorsPrimary Color SystemSecondary Color System
THE SECONDARY COLOR SYSTEM AND COLOR CODES
SECONDARY COLOR SYSTEM
Explanation: The Secondary colors are complementary to our official primary colors, but are not primary identifiers for the brand. These Secondary colors should be used in association with specific website categories and/or topics.
Usage:Use them to accent and support the primary color palette and to reference more specific topics by category and/or subject matter.
Tones
Tones
Tones
Tones
Tones
FINANCIAL GREENCMYK : 75/4/100/0Pantone : 361CRGB : R73 G178 B47 Web Hex : #49b22f
HEALTHCARE REDCMYK : 5/100/100/0Pantone : 1795CRGB : R219 G10 B47 Web Hex : #db0a2f
FOOD & NUTRITION BLUECMYK : 58/13/0/0Pantone : 2915CRGB : R107 G179 B228 Web Hex : #6bb3e4
VETERANS BLUECMYK : 100/72/25/8Pantone : 7692CRGB : R27 G79 B130 Web Hex : #1b4f82
CHILD CARE PINKCMYK : 0/76/10/0Pantone : 212CRGB : R235 G92 B153 Web Hex : #eb5c99
Live Better Idaho Brand Guidelines
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Tones
Tones
FAMILY SERVICES ORANGECMYK : 0/73/100/0Pantone : 165CRGB : R2147 G101 B42 Web Hex : #f7652a
WORK & EDUCATION GOLDCMYK : 5/52/100/0Pantone : 144CRGB : R229 G141 B26 Web Hex : #e58d1a
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SECTION 4LOGO PLACEMENT
The Correct Logo Placement
04LOGO PLACEMENT AND SUGGESTED USE SOLUTIONS
WHY IS THIS IMPORTANT?Balance is an essential feature of good design. Graphics, imagery, and text must all be balanced so that each element is able to speak clearly. If you give the
logo a distinct presence in the design, it will have greater impact and won’t distract from other messages you wish to communicate.
Live Better Idaho Brand Guidelines
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THE LOGOPLACEMENT
Explanation: To place the Live Better Idaho logo in the correct way, we have provided some suggestive placements. Please consult with your Live Better Idaho representative for any additional restrictions.
PARAMETER
EXAMPLES
1/3 column widths (top row)1/5 column width for logo stack1/3 column width for lower quadrants
LOGO PLACEMENTS BY LOGO TYPE
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SECTION 5ORGANIZATIONAL ICONOGRAPHY
Organizational IconographyOther Brand Materials
THE ICONOGRAPHY SYSTEMAn icon is a pictogram displayed on a screen or print layout in order to help the user to associate with and navigate through the web content in an easier way. The icon itself is a small picture or
symbol serving as a quick, “intuitive” representation of a particular category, function or subject matter. From which there are also associated colors which can be found in Section 3.
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Live Better Idaho Brand Guidelines
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LIVE BETTER IDAHO ORGANIZATIONAL ICONOGRAPHY SYSTEM
Additional Materials: Provided are also assets in use for social media campaigns and can be utilizied for consistency in brand messaging.
NOTES
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