2020 - cmaj · 1 06-jan 02-jan 2 13-jan 09-jan 3 20-jan 16-jan 4 27-jan 23-jan 5 03-feb 30-jan 6...

cmaj.ca – a trusted site and resource of medical information for Canadian physicians�� New online content uploaded daily

�� Enhanced search feature by topic, date, author, title, keyword...

�� Third party hosting by High Wire Press—the world’s largest collection of full text, peer-reviewed content

�� An accredited provider of Mainpro + ® certified self-learning credits

CMAJ Weekly email alerts�� A comprehensive, exclusive e-database of

Canadian physicians

�� 50 online issues per year delivered to physicians’ email inboxes every Monday

�� All editorial content links to our web site www.cmaj.ca

�� Unsurpassed reach

New Podcast sponsorship�� An audio introduction to our CMAJ podcasts

�� All podcasts are paired with a CMAJ article

�� All content is medical

�� Growing in popularity and listenership

�� 1210 average plays per podcast

2020 Digital Media Kit

2 2020 DIGITAL MEDIA KIT | ENGLISH CANADA

.caAudience and traffic:�� All members of the Canadian Medical Association

have unrestricted access to the site

�� Other physicians and health care professionals have limited access

�� Gated pages require log in by physician members

�� Open access pages feature: research, guidelines, news, blogs and podcasts

�� Unmatched physicians traffic:

�� 145,000 average monthly users

�� 290,000 average monthly page views

�� 72% of users access the site by desktop, 23% by mobile device and 5% by tablet

�� More than 700,000 ad impressions available monthly

�� Geo targeting by province now available (+20%)

�� Monthly reporting through Google DFP

Banner advertising opportunities and rates All web advertising rates are based on a cost-per-thousand (CPM) against ad impressions

Acceptable IAB ad sizes in pixels�� Leaderboard on desktop = 728 x 90

�� Leaderboard on mobile = 320 x 50

�� Leaderboard on tablet = 468 x 60

�� Big box on desktop = 300 x 250

�� Big box on mobile = 300 x 250

�� Big box on tablet = 300 x 250

*All cmaj.ca ad placements will be placed on mobile site at no additional charge if creative is received in both formats.

Standard rates�� Top Leaderboard & Big Box ad units

Gated = $110 CPM (net) Open access = $90 CPM (net)

�� Lower Leaderboard ad units Gated = $100 CPM (net) Open Access = $70 CPM (net)

Digital ad specifications�� PNG, JPEG, GIF (animation accepted)

�� No flash

�� Resolution 72 dpi

�� Maximum file size 250 KB

�� No third-party ad serving (click tags or pixel tracking)

�� Impression tags and customized URLs accepted

�� All pharmaceutical ads must comply with PAAB guidelines (www.paab.ca)

�� All ad material due 3 business days prior to posting

32020 DIGITAL MEDIA KIT | ENGLISH CANADA

Audience and traffic:�� Canada’s most effective email product reaching

Canadian physicians

�� Our weekly CMAJ ‘electronic table of contents’ (eTOC) newsletter reaches Canadian physicians and additional opt-in subscribers

�� Each email provides link to full text articles hosted on cmaj.ca

�� Consistently high email opening rates of over 50% on total and 30% on unique

Banner and text ad opportunities and rates�� Top leaderboard 728 x 90 = $4,000 per week (net)

�� Lower leaderboard 728 x 90 = $3,500 per week (net)

�� Big box 300 x 250 or 300 x 300 = $3,500 per week (net)

�� New Text link with logo = $2,500 per week (net)

�� New Geo targeting by province (+20%)

.ca

Digital ad specifications �� PNG, JPEG, GIF

(animation not recommended)

�� No flash

�� Resolution 72 dpi

�� Maximum file size 250 KB

�� No third-party ad serving (click tags or pixel tracking)

�� Impression tags and customized URLs accepted

�� All pharmaceutical ads must comply with PAAB guidelines. (www.paab.ca)

�� See CMAJ 2020 eTOC schedule for space and material deadlines on following page

email alerts

4 2020 DIGITAL MEDIA KIT | ENGLISH CANADA

CMAJ eTOC schedule 2020 | 50 weekly emails

WEEKLY eTOC DELIVERY DATE

AD/MATERIAL CLOSING DATE

1 06-Jan 02-Jan

2 13-Jan 09-Jan

3 20-Jan 16-Jan

4 27-Jan 23-Jan

5 03-Feb 30-Jan

6 10-Feb 06-Feb

7 17-Feb 13-Feb

8 24-Feb 20-Feb

9 02-Mar 27-Feb

10 09-Mar 05-Mar

11 16-Mar 12-Mar

12 23-Mar 19-Mar

13 30-Mar 26-Mar

14 06-Apr 02-Apr

15 13-Apr 09-Apr

16 20-Apr 16-Apr

17 27-Apr 23-Apr

18 04-May 30-Apr

19 11-May 07-May

20 18-May 14-May

21 25-May 21-May

22 01-Jun 28-May

23 08-Jun 04-Jun

24 15-Jun 11-Jun

25 22-Jun 18-Jun

WEEKLY eTOC DELIVERY DATE

AD/MATERIAL CLOSING DATE

26 29-Jun 25-Jun

27 06-Jul 02-Jul

28 13-Jul 09-Jul

29 20-Jul 16-Jul

30 27-Jul 23-Jul

31 03-Aug 30-Jul

32 10-Aug 06-Aug

33 17-Aug 13-Aug

34 24-Aug 20-Aug

35 31-Aug 27-Aug

36 07-Sep 03-Sep

37 14-Sep 10-Sep

38 21-Sep 17-Sep

39 28-Sep 24-Sep

40 05-Oct 01-Oct

41 12-Oct 08-Oct

42 19-Oct 15-Oct

43 26-Oct 22-Oct

44 02-Nov 29-Oct

45 09-Nov 05-Nov

46 16-Nov 12-Nov

47 23-Nov 19-Nov

48 30-Nov 26-Nov

49 07-Dec 03-Dec

50 14-Dec 10-Dec

52020 DIGITAL MEDIA KIT | ENGLISH CANADA

Contact information

AdvertisingTrish Sullivan Sr. Advertising Sales Representative trish.sullivan@cma.ca

TechnicalHolly Bodger Interim Publisher holly.bodger@cma.ca

ProductionDeb Woodman Sales coordinator deborah.woodman@cma.ca

Audience and traffic:�� All podcasts can be accessed on

our open access pages on the site at www.cmaj.ca/podcasts

�� Average monthly plays are tracked for each podcast

�� Podcasts are hosted permanently on cmaj.ca and number of plays builds over time

�� Ask your representative for up-to-date information on monthly plays, sponsor messages and package rates

.capodcasts

Medical conversations that mattercmaj.ca/podcasts LISTEN UP!

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