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AUDIENCE ENGAGEMENT REPORT1ST HALF — 2021
Hydraulics & Pneumatics Audience Engagement Report 1st Half — 2021Hydraulics & Pneumatics ensures that professionals addressing fluid power technology understand the latest developments, trends and solutions that are impacting the future of fluid power applications with content focused on technical innovations, successful project implementation and how-to fundamentals. Our portfolio of media solutions is built to drive conversion for marketers by leveraging this high-performing content to engage targeted vertical audiences and drive product awareness and conversations.
342,973Average Monthly Reachs 17% increase year-over year
JOB FUNCTION Corporate Management 36.19%
Production & Equip Design (Engr Mgmt) 25.82%
Plant & Mfg (Engineering Mgmt) 15.95%
Sales Mgmt 4.88%
Purchasing Mgmt 2.76%
Storage, Warehousing, Distribution 0.90%
COMPANIES THAT ENGAGE
The Audience Engagement Report provides an integrated view of the Hydraulics & Pneumatics community. Data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua and Omeda.
REACH DECISION MAKERS
86% of audience are managers and above
Machinery
Professional, Scientific & Technical Services
Fabricated Metal Product
Wholesaler or Distributor of Durable or Non-Durable
Repair & Maintenance
Electrical Equipment, Alliance & Component
Primary Metal
PRIMARY BUSINESS
23%
12%
11%
9%
9%
7%
7%
Hydraulics & Pneumatics — Digital Engagement & Insights 1st Half — 2021
DIGITAL LEADER IN VISITORS, PAGE VIEWS AND SOCIAL FOLLOWERS
220,976Average Monthly Sessions
167,934Average Unique Monthly Visitors
404,931Average Monthly Page Views
44,967Combined Social Following
s 11% Year-to-Date
497Avg Monthly New Site Registrations
s 4% Year-to-Date
59% Desktop Visitors Average Monthly
41%Mobile Visitors Average Monthly
SUBSCRIBE TO MAGAZINE
37,000Hydraulics & Pneumatics
Magazine Subscribers
s 5% vs Year-Over-Year s 1% vs Year-Over-Year s 5% vs Year-Over-Year
Hydraulics & Pneumatics — eNewsletter Engagement & Insights 1st Half — 2021
40,030eNewsletter Reach
23.45%Monthly Avg Open Rate
1.60%Monthly Avg CTR
FLUID POWER
Monthly Average
21,642Avg Total Open Rate
22.39%PRODUCT SPOTLIGHT
Monthly Average
18,921Avg Total Open Rate
24.51%
Hydraulics & Pneumatics — What’s Trending in 20211st Half — 2021
TOP TOPICS
TOP VIEWED ARTICLES• 4 Basic Pneumatic Circuits• The Case for Electro-Hydraulic Actuators• Controlling Two or More Hydraulic Actuators• Hydraulic Pumps Streamline Tire Recycling• Hydraulic Presses: Matching Energy to Work• Pulse Valves: An Efficient Solution• Comparing Electric and Fluid-Power Actuators• The Importance of Hydraulic Hose Size• The Tesla Valve: Bringing Back a Forgotten Invention• Cleanliness Programs are Key to Keeping Oil and Hydraulic Fluids at Their Best
POPULAR DOWNLOADS: GATED CONTENT, EBOOKS AND WHITEPAPERS•Fundamentals of Hydraulic Pumps•CHAPTER 4: ISO Symbols•Hydraulic Hose SAE Standards•Pneumatic and Hydraulic Systems•Fluid Power Basics eBook•Basics of Directional-Control Valves
HIGHLY ENGAGED CONTACTS
13,876 Articles Printed or Downloaded YTD
Fundamentals: Back-to Basics
Building Efficient Systems
Troubleshooting Problems
YEARS IN INDUSTRY
CERTIFICATIONLEVEL
30% Electrical Engineer
(EE)
54%
46%
Under 30 years 30 years or more
70% Mechanical Engineer (ME)
6% Both EE and ME
Smart Hydraulic & Pneumatic Systems
Advanced Technology Integration
2021
Country %
United States 34%
India 21%
Philippines 14%
Malaysia 13%
South Africa 9%
Canada 7%
United Kingdom 5%
Singapore 5%
Colombia 5%
Spain 5%
Chile 4%
Peru 4%
Australia 3%
Mexico 3%
H1 Monthly Average
43%North America 33%
Asia-Pacific
4%Oceania
16%Europe
5%Africa
15%
Central & South America
Hydraulics & Pneumatics — Visits by Region1st Half — 2021
Hydraulics & Pneumatics — Sworn Publisher’s StatementMAGAZINE SUBSCRIBERS — 1st Half — 2021
QUALIFIED CIRCULATION BY ISSUE in the last 6 months
2021 issues Print Digital Total QualifiedJan/Feb 27,000 10,000 37,000Mar 27,000 10,000 37,000Apr 27,000 10,000 37,000May 27,000 10,000 37,000June 27,000 10,000 37,000Average Qualified Circulation for 6-Month Period
27,000 10,000 37,000
Total Qualified Non-Paid
Both
Total Qualified Non-Paid
Digital
Total Qualified Non-Paid
Total Subscribers
Avg Qualified Circulation
26,960 40 10,000 37,000 37,000
U.S. POSTAL STATEMENT OF OWNERSHIP, MANAGEMENT, AND CIRCULATION
1. Publication Title: Hydraulics & Pneumatics2. Publication Number: 254-9603. Filing Date: 9/3/204.5. Number of Issues Published Annually: 106. Annual Subscription Price: Free to Qualified7.
8.
9.
10.
11.
12.
13.
15. Extent and Nature of Circulation27,873 28,281
0 0
0 0c. 26,215 26,292d.
0 0
e. 992 1,377
f. 27,207 27,669
g. 666 612
h. 27,873 28,281
i. 96.35% 95.02%
16 Electronic Copy Circulation
a. Requested and Paid Electronic Copies - -
b. Total Requested and Paid Print Copies (Line 15c)+ Requested/Paid Electronic Copies (Line 16a) 26,215 26,292
c. Total Requested Copy Distribution Distribution(Line 15f) + Requested/Paid Electronic Copies 27,207 27,669
(Line 16a)
d. Percent Paid an/dor Requested Circulaltion (Both Print & Electronic Copies) 96.35% 95.02%
(16b diveded by 16c x 100)x I certify that 50% of all my distribution copies (electronic and print) are legitimate requests or paid copies:
17.
Oct-20
Date
9/3/20
PS Form 3526-R, July 2014
Publication Title: Hydraulics & Pneumatics
United States Postal Service
Statement of Ownership, Management, and Circulation (Requester Publications Only)
Issue of Frequency: Monthly, except for a combined issue in May/June & Nov/Dec
Complete Mailing Address of Known Office of Publication (Not Printer): Endeavor Business Media, LLC, 1233 Janesville Ave, Fort Atkinson, WI 53538
Contact Person: Debbie M BradyTelephone: 941-208-4402
Complete Mailing Address of Headquarters or General Business Office of Publisher (Not Printer): Endeavor Business Media, LLC,331 54th Ave N., Nashhville, TN 37209
Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor - Publisher: Tracy Smith, Endeavor Business Media, 331 54th Avenue N., Nashville, TN 37209 ; Editor: Bob Vavra, Endeavor Business Media, 331 54th Avenue N., Nashville, TN 37209 ; Managing Editor: ,
Owner - Full name and complete mailing address: Endeavor Media Holdings I, LLC, 905 Tower Place, Nashville, TN 37205; Endeavor Media Holdings II, LLC, 905 Tower Place, Nashville, TN 37205
Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages or Other Securities: None
Tax Status (For completion by nonprofit organizations authorized to mail at nonprofit rates) (Check one)The purpose, function, and nonprofit status of this organization and the exempt status for federal income tax purposes: N/A
Nonrequested Distribution (By Mail and Outside the Mail)
Average No. Copies Each Issue During
Preceding 12 MonthsNo. Copies of Single Issue Published
Nearest to Filing Date14. Issue Date for Circulation Data: August 2020
a. Total Number of Copies (Net press run)b. Legitimate Paid and/or Requested Distribution (By Mail and Outside the Mail)
(1) Outside County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proof copies, and exchange copies.)
25,540 25,587
(2) In-County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proof copies, and exchange copies.)
(3) Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid or Requested Distribution Outside USPS®
675 705
(4) Requested Copies Distributed by Other Mail Classes Through the USPS (e.g. First-Class Mail®)Total Paid and/or Requested Distribution (Sum of 15b (1), (2), (3), and (4))
Total Distribution (Sum of 15c and 15e)
(1) Outside County Nonrequested Copies Stated on PS Form 3541 (include Sample copies, Requests Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests including Association Requests, Names obtained from Business Directories, Lists, and other sources)
860
(4) Nonrequested Copies Distributed Outside the Mail (Include Pickup Stands, Trade Shows, Showrooms and Other Sources)
132
1,377
(2) In-County Nonrequested Copies Stated on PS Form 3541 (include Sample copies, Requests Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests including Association Requests, Names obtained from Business Directories, Lists, and other sources)(3) Nonrequested Copies Distributed Through the USPS by Other Classes of Mail (e.g. First-Class Mail, Nonrequestor Copies mailed in excess of 10% Limit mailed at Standard Mail® or Package Services Rates)
0 0
0
Total Nonrequested Distribution (Sum of 15d (1), (2), (3), and (4))
18
Debbie M Brady, Manager User Marketing
I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties).
Copies not Distributed
Total (Sum of 15f and g)
Percent Paid and/or Requested Circulation (15c divided by 15f times 100)
Publication of Statement of Ownership for a Requester Publication is required and will be printed in the:
issue of this publication.
#Information Classification: General
We hereby make oath and say that all data set forth in this statement are true.
Signed July 2021
Tracy Smith, Executive Vice President, Design & Engineering
Matt Downing, Associate Director, User Marketing
Hydraulics & Pneumatics — Primary Business & IndustryMAGAZINE SUBSCRIBERS — 1st Half — 2021
Job Function
INDUSTRYCorp Mgmt
Product & Equip Design
Engr Mgmt
Plant & Manufacturing
Engr Mgmt
Professor or
InstructorStudent
Purchasing Mgmt
Storage, Warehous-ing, Distri-
bution
Sales Mgmt
Component Engineer Other Grand
Total %
Food, Beverage & Tobacco Product 684 225 414 7 1 59 32 47 6 43 1,518 4.12%
Textile Mills & Apparel 156 72 98 2 1 13 15 10 2 11 380 1.04%Lumber & Wood Product 437 112 206 3 1 33 8 31 9 37 877 2.31%Furniture & Fixture 125 47 65 1 4 9 4 5 5 8 273 0.74%Paper 408 121 312 7 2 49 15 28 7 28 977 2.69%Chemical Product 321 146 290 9 1 22 11 30 23 42 895 2.44%Petroleum & Refining 181 126 95 6 4 21 1 22 20 26 502 1.38%Plastics & Rubber Products 354 271 316 6 1 37 9 45 19 51 1,109 2.96%Nonmetallic Mineral Product 165 63 124 2 1 12 1 8 2 10 388 1.04%Primary Metal 671 440 532 15 4 57 8 66 30 57 1,880 4.98%Fabricated Metal Product 1,389 940 736 14 4 113 14 143 81 132 3,566 9.51%Machinery 1,779 2,228 720 35 17 154 23 246 210 197 5,609 15.06%Electrical Equipment, Alliance & Component 520 568 258 8 5 45 4 70 74 68 1,620 4.17%
Computer & Electronic Product 232 300 91 9 6 12 1 19 29 23 722 1.84%Transportation Equip MFG (OLD) 125 212 72 5 4 19 5 16 35 22 515 1.25%Medical Equipment & Supplies 175 210 100 4 0 14 5 15 16 27 566 1.48%Miscellaneous MFG (OLD) 204 230 117 8 5 23 4 72 29 34 726 1.96%Automotive 474 336 265 5 5 44 10 36 57 58 1,290 3.51%Aerospace 170 417 155 7 5 16 4 14 73 67 928 2.50%Wholesaler or Distributor ofDurable or Non-Durabl 1,275 282 225 6 5 138 107 509 26 129 2,702 7.32%
System Integrator 510 495 131 14 4 17 6 77 48 65 1,367 3.79%Professional, Scientific & Technical Services 1,065 816 247 171 13 49 9 75 95 198 2,738 7.09%
Repair & Maintenance 1,081 240 369 53 16 106 37 122 46 191 2,261 6.09%Waste Management 67 20 45 2 1 5 0 6 4 13 163 0.45%Defense/Military 52 77 17 4 1 5 1 1 30 11 199 0.52%Other 748 593 914 146 211 143 71 233 170 0 3,229 9.77%Grand Total 13,368 9,587 6,402 540 320 1,143 358 1,889 1,138 1,548 37,000 100.00%% Total 36.13% 25.91% 17.30% 1.46% 0.86% 3.09% 0.97% 5.11% 3.08% 4.18% 100.00%
Hydraulics & Pneumatics — Subscribers by StateMAGAZINE SUBSCRIBERS — 1st Half — 2021
State Subscribers
Alabama 396
Arizona 472
Arkansas 263
California 3,271
Colorado 569
Connecticut 478
D. C. 52
Delaware 75
Florida 1,306
Georgia 773
Idaho 271
Illinois 1,954
Indiana 961
Iowa 659
Kansas 480
Kentucky 410
Louisiana 352
Maine 175
Maryland 433
Massachusetts 665
Michigan 1,527
Minnesota 968
Mississippi 212
Missouri 729
Montana 140
Nebraska 338
State Subscribers
Nevada 180
New Hampshire 185
New Jersey 798
New Mexico 142
New York 1,315
North Carolina 1,041
North Dakota 134
Ohio 2,243
Oklahoma 406
Oregon 559
Pennsylvania 1,815
Rhode Island 115
South Carolina 520
South Dakota 150
Tennessee 679
Texas 2,201
Utah 357
Vermont 71
Virginia 632
Washington 749
West Virginia 185
Wisconsin 1,395
Wyoming 93
Total 48 U.S. Contiguous States
33,894
State Subscribers
Alaska 26
Hawaii 21
Total Alaska & Hawaii 47
Possessions & Other Areas 52
Total U.S. Possessions 52
Subscribers by RegionU.S. REGION BREAKOUT OF MAGAZINE SUBSCRIBERS
4,579
1,610
3,221
5,617
7,329
11,538
47
Circulation Outside the U.S.
Total Canada 1,073
Total Foreign 1,934Grand Total 37,000
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