25 08 08 part 2

Scottish Water - Challenges• Educating Stakeholders• Lack of awareness of the Scottish Water

brand / benefits to the Highlands• Short terms – projects to deliver• Medium term – new project delivery

challenges• Long term – working in partnership to

develop the Highlands as a great place to live, work & visit

Key Objectives• Demonstrate the key role SW plays

in the Highlands

• Engage and achieve strong partnership with stakeholders

Sub Objectives• To change opinion that SW is bureaucratic• To educate audiences regarding SW

activity • To sell benefits of SW (recognising reality

of issues surrounding development)• To integrate the Highlands campaign with

overall Scottish campaign for 2010

Scottish Water Key Benefits• Clearer, Fresher

Drinking Water• Cleaner Fresher

Environment• Protecting your

Natural Environment• Caring, Working,

Delivering 24/7• Growing, Thriving

Community

Economy & Finance