25+ growth hacks for medical enterpreneurs

25+ Growth Hacks for Medical Enterpreneurs

100% recommended by @Lennarz

What is a Growth Hacker?What my parents think I do What my friends think I do What my clients think I do

What I think I do What I actually doWhat society thinks I do

2 level of Growth HackingGrowth Hacks

Tricks how to win & hold usersBuild a GH environment- Agile teams- User-centric- data driven- no limits

Growth Hacker

Growth Manager

First “official” Growth Hack...1996

“Get your free hotmail account.”

Trust matters - show reviews

Genuine testimonials

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.medexo.com

Size matters....

- “We have more than 300 old women only in Berlin, we are taking care of.”

- “Our caregivers are certified and have at least more than 10 years experience…”

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.nextcare.de/

Artificial Shortage / Usage

Start the AB-testing engine

+34% with testimonials

Source: http://whichtestwon.com

Be value driven not feature driven

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.vitameter.org/

Be king of your conversion rate

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.medikeep.eu/

Never forget taking your pills!

Shorten your customer lifecycle

Very warm welcome

“Sent from my iPhone”

Clean up your email list

Gain traffic via Q&A sites / forums

Start writing a blog / free content

Don´t call it “Newsletter”“Join like 5000+ other experts before”

Exit Intend Popups

Send Trigger NotificationsFind emotional moments (good/bad)

“Hey Hendrik, your last visit was 11 months ago - visit us to stay healthy..…Your dentist”

Launch before you´re done

“Congrats,you´re an early bird.Make your reservation right now and help us improving...

>> Email

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.serona.co

Easiness beats pricing...

Pricing is psycho stuffFocus on the package in the middle

- Put a “recommended” or “popular” tag on it- Make an extra expensive package

Build best FAQs- increase conversions- for SEO

Recycle content- on slideshare- as guest postings- in your newsletter- ...

Never get tired….- nicht müde werden- maratho0n

Follow me on Twitter @lennarz

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