26 april 2012 nr400: public relations in natural resources amy yedo , allie scholan ,

26 April 2012NR400: Public Relations in Natural ResourcesAmy Yedo,Allie Scholan,Jennifer Baker,Brooke Davis, Julie Rouse,Sam Jacobi, andBret Barner

“a non-profit organization that provides an opportunity for people to come together, learn about their natural environment, and take direct action to restore and care for the land” (WRV.org)

Colorado and Wyoming60 current projects180 projects completed:

11 miles of stream and shoreline restored 15 miles of road obliterated

Annual fundraising concert event

WILDLANDS RESTORATION VOLUNTEERS

Goal 1: Increase volunteer

numbers and organization membership

Objectives Create Facebook page

for Fort Collins WRV chapter

Press release for general volunteers

Create slide show for concert highlighting restoration services

Distribute briefing paper to potential publicity sources

GOALS AND OBJECTIVES

Photo courtesy of WRV website

Goal 2: Increase concert attendance to 500 and funds

generatedObjectives:

Press Releases Facebook event page Book popular local bands for concert Book popular guest speaker for concert Create eye-catching flyers Compile list of flyer placements Organize children’s activities for concert

GOALS AND OBJECTIVES

Goal 3:Become involved in administrative process of non-profit organization

Objectives:Attend board member meetings Input in the public relation aspect of organization

Supply PR plan for increased member involvement and Wildland Jam 2012

GOALS AND OBJECTIVES

StakeholdersNGOs, such as The

Nature Conservancy and Trees, Water, and People

GOs such as USFS, USGS, BLM

Private land ownersMunicipalities-open

spacesLocal residents and

recreationists

Target AudienceFront Range

CommunityOutdoor

enthusiasts/ recreationists

Avid volunteersAges 18-65University

communityProfessionals w/in

field

AUDIENCES

PR Implementations:Briefing PaperPress Releases

Public radio and Newspapers

Facebook™ chapter pagehttp://

www.facebook.com/wlrvftcollins

Slide show YouTube ™

NEW VOLUNTEERS/MEMBERS

HIP

It is amazing, and yet, it is something you will learn to expect from WRV projects.  With no great level of individual expertise, your crew of volunteers has closed off and repaired a badly damaged hillside, has prevented further erosion and deposition of soil into streams, and has put the wounded hillside on a course to recovery and renewed ecological health.  Within a year the mixture of grasses and wildflowers you have seeded will be growing knee high.

www.wlrv.org

ARAPAHO NWR BOARDWALK CONSTRUCTION JUNE 26-30, 2008

Photographer(s): Desiree Holtz, Ed Self, Randy Buchter

TRAININGS....• Project Leadership

• Technical Advising Orientation-Boulder & Fort Collins

• Instructor of Ecological Restoration-Crew lead-Boulder & Fort Collins

• Tool Manager Orientation-Boulder

• Project Support/cook training-Boulder & Fort Collins

• Wilderness first aide training 8hr & 16 hr

• Trail Skills Training (Hewlett Gulch & Summit Lake)

• Seed Collection Crew leader training

• Crew Leader Training in Ecological Restoration - Summer Session - Boulder and Mt Evans

MEDICINE BOW-ROUTT SEED COLLECTIONJULY 24-25, 2010

OUTREACH OPPORTUNITIES…2012• New Belgium tasting room

• Outreach at the Colorado Environmental Film Festival

• CSU Ag/NR Career Fair

• FRCC NR Career Fair

• CSU Ag/NR Career Fair

• Larimer County Farmers Market

• Otterbox, OtterCares, Community Volunteer Fair

• Girl Scouts Earth Hour Environmental Fair

• REI Get Involved Outreach 2012

• New West Fest (outreach event)

• Outdoor Stewardship Day at the Capitol

• Green Expo Denver Outreach 2012

• Boulder Creek Festival

EVENT What: 3rd Annual

Wildland Jam Benefit Concert for WRV

Where: Avogadro's Number

When: July 7th 2-11pm

Poster Construction by Jennifer Baker

PR Implementations:Event Facebook™ pagePoster/Flyer constructionComposite of poster/flyer

locationsBriefing paperPress releases

Public radio and newspapersComposite of press

release avenuesOrganize children’s

activities/caretaker

WILDLAND JAM 2012

S.W.O.T Strengths

NR engaged community Weaknesses

Communication with WRV (timeliness and clarity) Their goals were unobtainable/unclear Micromanaging and lack of delegation

Opportunities Active PR engagement in the community

Threats Liquor license suspension Lack of community support/free PR

EVALUATIONS

¿¿¿¿¿QUESTIONS?????

What does W.R.V. stand for?

QUIZ