3 game changing ideas

Three Game-changing Ideas

For Digital Creative Practitioners Mashup #2 by joellim

Three Game-changing IdeasAgency Models

http://anomaly.com

Anomaly

When a client comes in with an advertising problem, Anomaly addresses it more broadly as a business issue, analyzing everything from design to product development.

Fast Company

Anomaly

Anomaly is defiantly not an "Ad agency" the company sets store by developing its own intellectual property which it can licence to clients in return for share in revenues.

Their aspiration is to be a product developing IP company, marketing their own portfolio of IP as well as doing that for major brands.

Creative Review

Anomaly

Anomaly decries tradition and craves revolution. Its real selling point is that its principals have diverse skill sets in interactive marketing, media strategy and design

as well as advertising so that clients can have faith they will get a marketing solution rather than an ad campaign

AdAge

Anomaly

The agency [Anomaly] is structured for innovation and multidisciplinary problem solving -- not just the partners, but every member of the team contributes on every

project on all levels.Creativity

http://runningwithscissors.co.nz

Running With Scissors

A radical ideation process drives a radical new agency

Running With Scissors

Unfortunately, ad or digital agencies only offer what they are good at.

Running With Scissors

Only the “creatives” are given the job of coming up with the ideas, in a typical creative agency. RWS has a bunch of non-advertising creative people they can call upon for ideation.

Running With Scissors

A more holistic solution rather than a slew of ads and designs.

http://mydreamagency.?

MyDreamAgency

We are all about:- Making the most engaging things in the world for brands.

- Media-neutral ideas.

MyDreamAgency

We do:- Work for brands and advertising agencies.

- Unconventional concepts that augment or spearhead your advertising or marketing campaign.- Make use of an "eclectic creative" process to generate extraordinary ideas and strategies.

- Propose ideas that solve marketing or consumer problems.

MyDreamAgency

We use:- Digital and experiential channels.

- Broadcast media if we need to.- Our or your production partners.

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