3 proven strategies to effectively farm on facebook- nar 2011 presentation

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3 Proven Strategies to Effectively Farm on Facebook

Presented by:Stacey Harmon

Harmon Enterprisesstacey@harmonenterprises.com

@staceyharmon

www.HarmonEnterprises.com

@staceyharmon

Hello…my name is:

@staceyharmon

@staceyharmon

Facebook’s Marketing Product Line

This chart with full explanation available at:

www.PixelCoaching.com

“Facebook Foundations: Facebook’s Marketing Tools Explained”

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Strategy #1: EngageProfile Pages Groups Ads

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Why does engagement work?

Visibility

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Facebook rewards

engagementwith more visibility.

What Facebook Marketers MUST Understand:

Likes | Comments | Shares

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News Feed

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Lisa is engaging on Facebook

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News Feed

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What Should Your Engagement Look Like?

STOP DOING THIS!

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Create Engagement: Ask Questions

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• Don’t forget to ask questions:– About real estate– About lifestyle– About community– That demonstrate local knowledge– About your properties

Create Engagement: Ask Questions

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Create Engagement: Post Photos

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Power Tip: Post photos with your questions

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• Engagement ---> Visibility• Ask questions• Post photos

Strategy #1 Engage

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Strategy #2: Use Your ProfileThe most powerful business development tool on Facebook

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• Sphere of influence• Relational• People get to know/like/trust you• DIRECT MESSEGING

Why?

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Leads

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Profile Marketing Common Theme: Don’t Sell

“I do more business by not

talking business”

“The less you talk about business, the

more business you’ll do.”

“78 sides in 2010.30% of my business came from Facebook.”

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Can People Find Your Contact Information?

“If people find you interesting, they will seek you out and find out what

you do.”

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Profile Info Tab

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1. Post engaging content2. Use lists

– Touch 10 people via posts every day– Connect to agents

Proven Profile Strategies

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1. Post engaging content2. Use lists

– Touch 10 people via posts every day– Connect to agents

3. Use privacy settings to control content visibility

Proven Profile Strategies

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1. Post engaging content2. Use lists

– Touch 10 people via posts every day– Connect to agents

3. Use privacy settings to control content visibility4. Birthdays

– Display your birthday– Wish people happy birthday

Proven Profile Strategies

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Strategy #3: Check-InFacebook Places

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Facebook Places

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Create a Place At Your Listing

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“In-lieu of signing in, the sellers have requested that you check in

on Facebook places.”

At Broker Preview & Open Houses:

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Check-in Stories Are Created

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Those Stories Appear on Visitors Profile

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Check in at Showings

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• Happy sellers• Real estate content on your profile

Benefits of Checking-In

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3 Proven Strategies:

1. Engage 2. Use Your Profile3. Listings Check In

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Resources

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Free Profile Optimization Checklist

www.facebook.com/HarmonEnterprises

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www.facebook.com/HarmonEnterprises

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www.HarmonEnterprises.comwww.facebook.com/HarmonEnterprises

949.891.1140 | @staceyharmon

Facebook Marketing for Real Estate