3. radio and audio - ofcomsource: rajar / ipsos mori, ‘measurement of internet delivered audio...
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3. Radio and audio
Figure 3.1
UK radio industry 2004 2005 2006 2007 2008 2009
Weekly reach of radio (% of population) 90.3% 90.0% 89.8% 89.8% 89.5% 89.8%
Average weekly hours per head 21.9 21.6 21.2 20.6 20.1 19.8
BBC share of listening 55.5% 54.5% 54.7% 55.0% 55.7% 55.3%
Total industry revenue (£m) 1,158 1,156 1,126 1,175 1,131 1,092
Commercial revenue (£m) 551 530 512 522 488 432
BBC expenditure (£m) 607 626 614 653 643 660
Radio share of advertising spend 3.5% 3.3% 3.0% 2.9% 2.7% 2.8%
DAB digital radio take-up (households) 5% 10% 16% 22% 30% 33%
Source: Ofcom, RAJAR 2008 (adults aged 15+), BBC, WARC, radio operators 2008
UK radio industry key metrics 2004-2009
3
24.6
15.8
4.1 2.9 1.80
5
10
15
20
25
All digital DAB DTV Internet Digital unspecified
+ 3.5 + 0.5+ 2.7 + 0.7 + 0.3
Year-on-year increase (percentage points)
Dig
ital r
adio
pla
tform
s sh
are
of a
ll ra
dio
hour
s
Source: RAJAR (adult listeners 15+), Q2 2010Note: ‘Digital unspecified’ relates to listening to digital-only stations where the survey respondent has not specified the listening platform used.
Figure 3.2
Digital radio’s share of radio listening, Q2 2010
4
4.4%9.1%
15.3%20.3%
27.3%33.0% 35.3%
0%
10%
20%
30%
40%
Q2 2004 Q2 2005 Q2 2006 Q2 2007 Q2 2008 Q2 2009 Q2 2010
Source: RAJAR / Ipsos MORI / RSMB Q1 2004-2010.
Figure 3.3
Ownership of DAB set, Q2 2010
Percentage of adults who claim to own a DAB set / have a DAB set in the home
3.8%
7.3% 8.1% 8.2% 8.6%7.1%
0Oct 2007 May 2008 Oct 2008 May 2009 Nov 2009 June 2010
Weekly podcasting(percentage adults)
Source: RAJAR / Ipsos MORI, ‘Measurement of Internet Delivered Audio Services (MIDAS 6)’, conducted during June 2010, and previously Nov 2009, May 2009, October 2008, May 2008, and October 2007.
Figure 3.4
Listening to podcasts
6
0% 20% 40% 60% 80% 100%
ALL 16+
16-24s
25-44s
45-54s
55+Live radio on a TV set
Radio on a radio set
Radio on a computer
Streamed music on a computer
Downloaded audio on a computer
Downloaded audio on a mobile phone
Radio on a mobile phone
Streamed music on a mobile phone
Audio on a music centre
Radio on a handheld device
Other audio on a handheld device
Source: Ofcom research June 2010Base = All respondent days: 16+ = 7966; 16-24s = 1106; 25-44s = 3003; 45-54s = 1484; 55+ = 2373
Figure 3.5
Proportion of listening time, by age and activity
111.9 117.0 124.2 123.6 125.6
96.292.9
94.7
88.678.4
101.3 100.8 99.5 98.6 97.8
97.295.4
92.9 89.6 89.9
0
20
40
60
80
100
120
140
2004 2005 2006 2007 2008 2009
Source: Listening data based on RAJAR (Adults 15+). Funding share data based on commercial radio revenues and estimated BBC expenditure on radio for 2009.
Listening hours and radio income / funding (as an index from 2004)
BBC radio expenditure
BBC radio listening hours
Commercial radio revenues
Commercial listening hours
Figure 3.6
BBC and commercial listening / income, indexed against 2004 figures
-0.4% -1.2%0.0%
0.4%
-9.0%
-3.2%
1.1%
-10%
-5%
0%
5%
10%
Source: RAJAR, (all listeners aged 15+). Data based on calendar year 2008 - 2009
Perc
enta
ge c
hang
e in
list
enin
g ho
urs
100% 55.3% 42.3% 46.6% 8.7% 10.6% 31.8%Share of all radio hours:
All Radio All BBC All Commercial BBC network BBC local Nat commercial Local commerc
Figure 3.7
Change in listening hours 2008-2009
-0.4%
5.8%
-3.1%
-0.4%
-4.2%
2.1%1.2%
-6%
-4%
-2%
0%
2%
4%
6%
All adults 15+ Children 4-14 15-24 25-34 35-44 45-54 55+
Source: RAJAR , data based on calendar years 2008 – 2009Perc
enta
ge c
hang
e in
list
enin
g ho
urs
93.0% 7.0% 11.4% 12.7% 16.5% 16.9% 35.5% radio hours:
Figure 3.8
Changes in listening hours, 2009 vs. 2008, by age group
1076 1118 1126 1174 1137 1092
525 588 614 652 649 660
551 530 512 522 488 432286 274 268 271 246 201177 169 153 156 142 13688 87 91 96 100 94
0
200
400
600
800
1,000
1,200
2004 2005 2006 2007 2008 2009
Total
BBC expenditure (estimated)
Total commercial
National commercial
Local commercial
Commercial sponsorship
Source: Ofcom / operator data / BBC, 2004-2009Notes: BBC expenditure figures are estimated by Ofcom based on figures supplied by the BBC; figures in the chart are rounded.
£ million
Figure 3.9
UK commercial radio revenue and BBC radio spending
11
Source: WARC (World Advertising Research Council), data based on constant 2005 prices
474420
365
2.9% 2.8% 2.8%
0%
1%
2%
3%
4%
£0m
£200m
£400m
£600m
£800m
£1000m
2007 2008 2009
Radio advertising expenditure Radio share of all media advertising
Revenue £m Share of all advertisingRevenue £m Share of all advertising
Revenue £m Share of all advertising
Figure 3.10
UK radio advertising spend and share of display advertising, 2007 – 2009, (based on 2005 prices)
£17.60 £17.13 £16.59 £16.69£15.70
£13.71
0
5
10
15
20
2004 2005 2006 2007 2008 2009
Source: Licensee revenue data and RAJAR listening data, 2004-2009
£ per listener
Figure 3.11
Commercial radio revenue per listener
13
Figure 3.12
1.451.23 1.17 1.13
0.08
0.08 0.10 0.13
0.09
0.06 0.05 0.06
1.63
1.38 1.32 1.31
0
0.25
0.5
0.75
1
1.25
1.5
1.75
2006 2007 2008 2009
Total
Music videosSingles
Albums
Recorded music retail revenues, 2006-2009
Revenues (£bn)
Source: Entertainment Retailers’ Association yearbook, 2010.
CAGR(%)1yr 3yr
-0.8 -6.9
12.7 -15.8
27.4 15.6
-3.8 -8.0
14
Figure 3.13
96% 92% 87% 81%
4% 8% 13% 19%
50%
50%
0%
20%
40%
60%
80%
100%
2006 2007 2008 2009 Single/album split in 2009
Albums
Singles
Digital share
Phsyical share
Distribution of recorded music retail revenues, 2006-2009
Rev
enue
sha
re (%
)
Source: Entertainment Retailers’ Association yearbook 2010Note: This chart does not include revenues from music videos.
£1.54bn £1.32bn £1.27bn £1.26bnTotal recorded music revenues
Singles
Albums
15
Figure 3.14
159.5138.5 129.5 118.5
13.8 8.6 4.9 3.1
2.86.2 10.3
16.1
53.1 78.0110.3
149.7
162.3144.7 139.8 134.6
66.986.6
115.2
152.8
0
25
50
75
100
125
150
175
2006 2007 2008 2009 2006 2007 2008 2009
Digital
Physical
Recorded music sales by volume, 2006-2009
Sales volumes (million units)
Source: Entertainment Retailers’ Association yearbook 2010
Albums Singles
16
Figure 3.15
25.7 46.972.1
129.8
189.6
13.2
23.922.0
20.8
22.9
3.0
13.5
15.712.1
12.7
14.3
£13.3
£56.9
£92.5£114.4
£172.8
£236.8
0
50
100
150
200
250
2004 2005 2006 2007 2008 2009
Total
Mobile sub-scriptionMobile DTO
Online sub-scriptionOnline DTO
Digital music revenues by business model, 2006-2009
Revenues (£m)
Source: Screen DigestNote: excludes revenue from ad-supported services. Due to different data sources this chart is not directly comparable with previous charts.
CAGR(%)1yr 5yr
37 78
12 37
10 48
7 42
46 104
Source: Ofcom, July 2010Note: The percentages are derived from a universe of analogue stations rather than licences
6-10 stations in group14.8%
2-5 stations in group12.4%
Independent18.6%
Global Radio23.0%
Bauer Radio14.1%
UKRD3.8%
UTV5.2%
Guardian Media4.5%
Lincs FM3.8%
Figure 3.16
Number of commercial analogue stations owned, by group
BBC network, 46.2%
BBC local/negional, 8.3%
Global, 16.6%
Bauer, 10.7%
GMG, 4.3%
UTV, 2.7%Absolute, 1.1%
Orion, 1.0% Other, 8.9%
Source: RAJAR Q1 2010
Share of all radio listening hours, Q2 2010Percentage share of listening hours
Figure 3.17
Commercial radio: weekly audience reach, Q2 2010
19,454
12,982
4,952 3,608 2,020 1,297 6390%
5%
10%
15%
20%
25%
30%
35%
40%
0
5,000
10,000
15,000
20,000
Global Bauer GMG UTV Absolute Orion Lincs FM
Source: RAJAR Q2 2010, adults
Wee
kly
reac
h Q
2 20
10 (t
hous
ands
)
Annual changein reach + 0.5pp + 0.5pp - 0.2pp + 0.2pp n/a - 0.1pp
Weekly UK audience reach 37.7% 25.2% 9.6% 3.9% 2.5% 1.2%
- 0.1pp
7.0%
Figure 3.18
Weekly reach of BBC stations, Q2 2010
0.8%1.2%
1.8%2.3%2.5%
3.6%13.1%
17.7%20.2%
22.9%26.6%
0% 10% 20% 30%
BBC Asian Network UK1Xtra from the BBC
BBC 7BBC 6 Music
BBC World ServiceBBC Radio 3
BBC Radio FIVE LIVEBBC Local/Regional
BBC Radio 4BBC Radio 1BBC Radio 2
(- 0.3%)
(+ 0.4%)
(+ 0.8%)
(+ 0.7%)
(0.0%)
(+ 1.2%)
(+ 0.2%)(- 0.1%)
(0.0%)
(+ 0.6%)(- 0.3%)
Source: RAJAR Q2 2010, adults 15+
Average weekly listening (% UK adults), and year on year change
Figure 3.19
BBC network radio broadcast hours, by genre: 2009/10
51.0%
14.9%9.4% 6.0% 5.1% 2.7% 3.1% 1.5% 1.8% 1.5% 3.0%
0%
20%
40%
60%
Mus
ic
New
s an
d w
eath
er
Ente
rtain
men
t
Dra
ma
Spor
t
Cur
rent
affa
irs
Fact
ual
Arts
Chi
ldre
n's
Rel
igio
n
Oth
er
Source: BBC annual report 2009/10
Share of output (%)
yr on yr -0.2% -0.6% -0.2% 0.4% 0.0% 0.1% 0.4% 0.3% -0.1% 0.1% 0.0%
Figure 3.20
0.50.6
1.31.7
2.22.3
2.73.2
3.64.3
5.96.3
7.88.5
13.716.7
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
BBC Radio 2BBC Radio 1BBC Radio 4BBC Radio 7
BBC Radio 5 Live Sports ExtraBBC Radio 5 Live
BBC Radio 6 MusicBBC English Local Radio
BBC 1 XtraBBC Radio Uslter / Foyle
BBC Radio WalesBBC Radio 3
BBC Radio ScotlandBBC Radio Asian Network
BBC Radio CymruBBC Radio nan Gàidheal
(+ 2.2p)(+ 1.6p)
(+ 0.7p)
Source: BBC Annual report 2009/10
BBC radio stations: cost per listener hour of programmes, 2009/10
Cost (pence) per listener hour, (and change year on year)(-1.5p)
(no change)(+ 0.9p)
(- 0.1p)(- 0.9p)
(+ 0.3p)(- 0.7p)
(no change)(- 0.4p)
(- 0.3p)(no change)
(no change)(no change)
Figure 3.21
UK radio stations broadcasting on analogue, DAB digital radio, and community radio, July 2010
Note 1: In total there are 288 individual analogue services on AM/FM as 36 simulcast over both AM/FM wavebands. Of the 288 analogue stations and 191 DAB stations, there are 334 unique stations, as 46 stations are digital-only brands. *The existing Digital One national DAB radio multiplex does not offer coverage of Northern Ireland. Note 2: A single radio brand may broadcast to many different parts of the country, using different technologies. For each area/technology combination, Ofcom issues a distinct broadcast licence (where it is licensable). The conditions of each licence will determine the amount of programming that may be shared between these licensed services. Here we have taken the view that a service providing at least four hours a day of separate programming (even if the same brand has other services) equals one service.
Source: Ofcom, July 2010
Type of station AM FM AM/FM total
DAB Total
Local commercial 31 203 234 139 267
UK-wide commercial 2 1 3 10* 10
BBC UK-wide networks 1 4 5 11 11
BBC local and nations 36 46 46 32 46
Community radio 4 172 176 0 176
TOTAL 74 426 464 192 510
Figure 3.22
Source: Ofcom, community station revenues 2008/09
Community radio income, by source
Grants41%
Advertising and sponsorship
23%
Donations9%
Service contracts / SLAs12%
Other16%
Community radio stations’ income 2008/09
Figure 3.23
25
Community station Location Award date
Betar Bangla Stratford, east London June 2010
Generation Radio Clapham Park, south London June 2010
Greenwich Kasapah Greenwich, south east London June 2010
Reprezent FM South London June 2010
Rinse FM Inner London June 2010
Streetlife Radio Waltham Forest, north east London June 2010
Susy Radio Redhill and Reigate, Surrey June 2010
SAFE Radio Grays, Essex March 2010
SFM Sittingbourne, Kent February 2010
Gateway FM Basildon, Essex February 2010
Insanity Egham, Surrey February 2010
Kane FM Guildford, Surrey February 2010
The Vibe Watford February 2010
Ox FM Oxford December 2009
Ummah FM Reading October 2009
Community radio licence awards in 2009/10
Source: Ofcom, June 2010
Figure 3.24
6
2917 18 14 13
41
1927
916
34 313
10
10 1010 10
10
1010
1010
10 10
13
13
13 1212 12
12
1212
1212
12 12
0
10
20
30
40
50
60
Northern Ireland
Scotland Wales Central Southern England
East England
East Midlands
London North East
North West
South West
West England
West Midlands
Yorkshire
BBC network / local & nationsNational commercialLocal commercial
26
Availability of DAB stations, by area
Source: Ofcom, June 2010
Figure 3.25
89.7% 90.0% 90.4% 89.3% 89.7% 89.6% 90.6%
66.5% 66.8% 65.9% 65.8% 66.1%64.9% 67.0%
63.8% 62.6% 62.9% 61.0% 61.5% 61.2% 63.7%
58.2% 58.3% 57.6% 58.1% 59.0% 58.5% 60.6%
52.0% 50.8% 51.7% 48.9% 49.5% 49.3% 51.7%
26.6% 26.0% 26.7% 27.1% 26.9% 25.4% 28.3%
21.0% 21.1% 20.6% 19.5% 18.7% 17.3% 17.7%5.2% 5.7% 6.1% 6.0% 6.2% 5.9% 6.3%0%
20%
40%
60%
80%
100%
2004 2005 2006 2007 2008 2009 Q2 2010
All radio
All BBC
All commercial
BBC network
Local commercial
National commercial
BBC nations / local
Other
Source: RAJAR (adult 15+), 2004-2010
Percent of population
Reach of radio, by sector
Figure 3.26
54.0% 55.1% 54.4% 55.4% 55.7% 55.2% 54.6%43.0% 44.0% 43.2% 45.4% 46.4% 46.7% 46.2%
11.0% 11.1% 10.4% 10.0%
9.3% 8.5% 8.3%
44.2% 42.8% 43.2% 42.4% 42.2% 42.6% 43.2%
10.0% 10.1% 10.5% 11.3%10.6% 10.4% 11.0%
34.2% 32.7% 32.8% 31.1% 31.6% 32.2% 32.2%
1.8% 2.1% 2.3% 2.2% 2.1% 2.2% 2.2%0%
20%
40%
60%
2004 2005 2006 2007 2008 2009 Q2 2010
All BBC
BBC Network
BBC local / nations
All commercial
National commercial
Local commercial
Other
Source: RAJAR (adult listeners15+), 2004-2010
Percent of listening hours
Share of listening hours, by sector
Figure 3.27
10.015.5 17.7
20.4
22.2 23.2 22.3
20.1 21.1 19.1 19.3 21.0
0
10
20
30
4-14 15-24 25-34 35-44 45-54 55-64 65-74 75+ Adult Men
Adult Women
ABC1 Adults
C2DE Adults
Average listening per week (all aged 15+)
20.1 hours
Weekly listening hours
Source: RAJAR Q2 2010, (average weekly listening hours per head)
Demographic profile of overall listening
Figure 3.28
-5.3%
-18.3%
-13.4%-10.6%
-8.8%
1.4%
-1.7%
-25%
-20%
-15%
-10%
-5%
0%
5%
All 15+ 4-15 15-24 25-34 35-44 45-54 55+
Source: RAJAR (Individuals 4+): data based on calendar years 2004 and 2009
Percentage change in listening hours
Changes in listening hours by age, 2004 - 2009
Figure 3.29
-5.3% - 2.2%-10.1%
3.7%
-25.1%
1.3%
-13.4%-30%-20%-10%
0%10%20%
All Radio All BBC All Commercial BBC network radio BBC local / national National commercial Local commercial
Source: RAJAR, (all listeners aged 15+). Data based on calendar year 2004 versus 2009
Percentage change in listening hours
Changes in listening hours by sector, 2004 - 2009
Figure 3.30
32
Source: RAJAR, (Q2 2010), (all listeners 4+), figures are rounded.
Average weekly reach (millions) % change year on year
Most listened-to radio stations, Q2 2010
14.8 13.710.9
7.2 5.72.6 2.5 2.4 2.2 2.2 1.9 1.6 1.5 1.3 1.2 1.1 1.1
0369
1215
BBC
Rad
io 2
BBC
Rad
io 1
BBC
Rad
io 4
BBC
Rad
io F
IVE
LIVE
Cla
ssic
FM
talk
SPO
RT
95.8
Cap
ital F
M
Hea
rt 10
6.2
FM
Mag
ic 1
05.4
Kiss
100
FM
BBC
Rad
io 3
Abso
lute
Rad
io
The
Hits
BBC
Wor
ld S
ervi
ce
Smas
h H
its R
adio
BBC
6 M
usic
BBC
Rad
io 7
+ 2.6%
- 13.6% + 87.1%
+ 3.7%+ 2.8%
- 2.1%
+ 8.1% - 5.1% - 9.0% - 25.0%- 0.7%
-3.2% - 24.9%+ 5.6%- 10.4%
Global
BBC
UTV
Radio group
Absolute
Bauer+ 15.7%
+ 4.7%
Figure 3.31
66.1% 69.5% 66.2% 67.0%
21.1% 12.6% 12.7% 8.5%
12.8% 17.9% 21.1% 24.6%
0%
20%
40%
60%
80%
100%
Q2 2007 Q2 2008 Q2 2009 Q2 2010
DigitalUnspecifiedAnalogue
Source: RAJAR Ipsos MORI/ RSMBNote: Unspecified relates to listening where the radio platform was not confirmed by the listener
Share of listening hours across analogue and digital platforms
Radio listening share by digital and analogue listening
Figure 3.32
48% 49% 50% 52% 51%42%
26%
0%
20%
40%
60%
All 15+ 15-24 25-34 35-54 55-64 65-74 75+
Digital radio listening by age group, (monthly)
Digital radio listening by age group (at least monthly)
Source: Ofcom research, Q1 2010Base: All who listen to the radio (n=2483)Q: Use digital radio at least monthly
Figure 3.33
Source: RAJAR, Q1 2010, UK Adults aged 15+
67 6476
44
7565
42
73 7060 65
55
24 2715
48
15 2629 55
18 20 33 2736
100
9 9 10 8 10 9 133 9 10 7 8 9
0%
20%
40%
60%
80%
100%Not StatedDigitalAnalogue
100% 47% 9% 10% 31% 4% 2% 1% 10% 17% 1% 12% 5% 0.8%
All Radio / BBC / commercial National commerical BBC stationsShareof radio listening
Audience profiles and platform split, by sector and station, Q1 2010
Figure 3.34
Most listened-to digital-only stations Q2 2010
Average weekly reach Q2 2010 (millions) % change year on year
Source: RAJAR, Q2 2010, (all listeners 4+), figures are rounded.
1.41.3 1.3
1.0
0.8 0.8 0.70.5 0.5
0.3 0.3 0.3 0.3 0.2 0.20.0
0.5
1.0
1.5
The
Hits
Smas
h H
its R
adio
BBC
6 M
usic
BBC
Rad
io 7
Hea
t
Plan
et R
ock
1Xtra
from
the
BBC
FIVE
LIV
E SP
OR
TS
EXTR
A Jazz
FM
Abso
lute
80s
Abso
lute
Rad
io C
lass
ic
Roc
k NM
E R
adio Q
Panj
ab R
adio
Chi
ll
Bauer
BBC
Absolute
Radio group
Independent / other
Global
-25% -25% +87% +6% -10% +1% -2.5% -19% -5% new +55% +34% -13% +242% -27%
Figure 3.35
37
Listening hours share for BBC and commercial stations, local/national
Source: RAJAR, All adults (15+), Apr ‘09-Mar ‘10 & Apr ’08-Mar ‘09
Share of listening hours, by nation
Audience share by category (Year to Q1 2010) % share BBC & commercial, local & national
England Scotland Wales N Ireland UK
89.9%89.6%90.5%87.3%90.1%Reach
21.9 hours22 hours 22.7 hours21.0 hours21.9 hoursAverage weekly listening
UK TOTALNorthern Ireland
WalesScotlandEngland
47%37%
49%
25%
46%
9%
8%
12%
23%
9%11%
13%
11%
7%11%
31%41%
25%
37%32%
2%8%3%2% 2%
0%
20%
40%
60%
80%
100%Other
LocalCommercial
NationalCommercial
BBCLocal/National
BBC Network
Figure 3.36
Source: RAJAR / Octagon, All Adults (15+), Apr 2009 – Mar 2010
Location of listening – year to Q1 2010
Car 19%
Home 67%
Work/Elsewhere 14%
Figure 3.37
Source: GfK sales data, 2006-2010
10.17.9 8.3 7.3 7.1
1.5 1.8 2.1 2.1 1.9
02468
10
Year to Q1 2006
Year to Q1 2007
Year to Q1 2008
Year to Q1 2009
Year to Q1 2010
Analogue setsDAB sets
Rad
io s
et s
ales
(mill
ions
)
Share of sales 87.1% 12.9% 81.4% 18.6% 79.8% 20.2% 77.9% 22.1% 78.9% 21.1%
Total annual sales 11.6 million 9.7 million 10.4 million 9.4 million 9.0 million
Number of analogue and digital radio sets sold
Figure 3.38
£134 £121£99 £99 £90 £75
£85 £91
£238 £210
£107
£145£161
£149 £155£202
£412
£196£150
£198 £174
£95£80 £74
£115 £109£89 £78 £70 £53 £56 £61
£0
£100
£200
£300
£400
£500
Q1 2003 Q1 2004 Q1 2005 Q1 2006 Q1 2007 Q1 2008 Q1 2009 Q1 2010
All
In-home
Car audio
Portable
Source: GfK sales data 2003-2010
Average price paid for DAB digital radio receivers
Figure 3.39
Yes 66%
Don't know1%
No 33%
Source: Ofcom research May 2010
Figure 3.40
Have you heard of the term ‘DAB’ digital radio?
17%
55%
28%
0%
10%
20%
30%
40%
50%
60%
Likely to buy Unlikely to buy Don't know
Percentage of respondents who listen to the radio but have no DAB set in the home
Source: Ofcom research, Q1 2010Base: Those who listen to the radio but have no DAB sets in the home (n=)Q: How likely is it that your household will get a DAB radio in the next 12 months?
Figure 3.41
Likelihood to buy a DAB radio within the next 12 months
63%
30%
4% 2% 1%0%
10%
20%
30%
40%
50%
60%
Very satisfied Fairly satisfied Neither Fairly dissatisfied Very dissatisfied
Percentage of respondents who listen to the radio
Source: Ofcom research, Q1 2010Base: All who listen to the radio (n=2483)Q: How satisfied are you with the choice of radio stations available in your area?
Figure 3.42
Satisfaction with choice of radio stations in area
53%
41%
4%1% 0%
0%
10%
20%
30%
40%
50%
60%
Very satisfied Fairly satisfied Neither Fairly dissatisfied Very dissatisfied
Percentage of respondents who listen to the radio
Source: Ofcom research, Q1 2010Base: All who listen to the radio (n=2483)Q: How satisfied are you with the choice of radio stations available in your area?
Figure 3.43
Satisfaction with radio content
45
6.4 5.8 5.3 4.8 4.5 4.4 4.1
0
1
2
3
4
5
6
7
Radio on radio set
Audio on a music centre
Downloaded audio on computer
Streamed music on a
mobile phone
Streamed music on a computer
Live/on demand radio on a computer
Radio on TV set
Importance of audio service (scale of 1-10, 10 being highest)
Source: Ofcom research June 2010Additional questionnaire Q2f: “How important are each of these activities to you? Please use a scale from 1 to 10, where 1 means not at allimportant to you and 10 means very important to you.”Base: all who ever do each activity: Radio on TV (530); radio on radio set (1013); radio on computer (354); streamed music on a computer (219); downloaded audio on computer (466); downloaded audio on mobile phone (206); audio on a music centre (907)
Importance of audio / radio activities to user
Figure 3.44
46
81%69%
61%
38%
17%
19%31%
39%
62%
83%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Radio on a Radio Set
Live radio on a TV Set
Music/audio on a Music Centre
Downloaded audio/CDs on a
Computer
Radio live or on-demand on a
Computer
While using other media
On its own
Base = All respondent days: 7966
Proportion of all audio listening
Proportion of time spent listening to audio, solus vs. simultaneous
Figure 3.45
47
Figure 3.46
0
0.25
0.5
0.75
1
1.25
Dec-08 Mar-09 Jun-09 Sep-09 Dec-09 Mar-10
Spotify
Last.fm
We7.com
Grooveshark
music.myspace.comsongs.sky.com
Unique audience to selected streaming sites
Unique audience (m)
Source: UKOM/Nielsen. Month of April 2010, home and work panel. Applications included.
Growth (%)Apr 09 – Apr 10
74
-19
98
318
-69
(-)
48
Figure 3.47
Selected online streaming services
Source: Operators, June 2010
Service Business Model Catalogue Launch date
SpotifyFree ad-supported streaming applicationPremium monthly subscription for extra features, also available via mobile apps
8 million tracks February 2009
Last.fmFree ad-supported ‘radio-based’ streaming servicePremium monthly subscription for extra features
6.5 million tracks 2002
Sky Songs Subscription based only, paid each month for access to unlimited streaming and 5 downloads 5 million tracks October 2009
Grooveshark Ad-funded music streaming and recommendation service 7 million tracks 2007
We7 Ad-funded online streaming service, browser based and available via iPhone app 4 million tracks October 2008
mflow Free limited online streaming and pay per download 2 million tracks April 2010
49
Figure 3.48
19%
8%
3%
0%
4%
8%
12%
16%
20%
Listening to radio Streamed audio services (free)
Streamed audio services (subscription based)
% of respondents
QE10A. Which, if any, of these do you or members of your household use the internet for whilst at home? Source: Ofcom research, Q1 2010Base: Those with access to the internet at home (n= 6163)
Audio internet usage
50
Figure 3.49
0:00:00
1:00:00
2:00:00
3:00:00
Dec-08 Mar-09 Jun-09 Sep-09 Dec-09 Mar-10
Spotify (App)
iTunes (App)
Windows Media Player (App)We7.com
Grooveshark
Napster
Last.fm
music.myspace.com
Time spent using selected music services and media players
Time per person (hours)
Source: UKOM/Nielsen. Month of April 2010. Home and work panel. Applications included.
51
Figure 3.50MP3 player/iPod ownership and personal use
32% 33%
26%
37%
27%
40% 41%
33%
45%
37%
0%
10%
20%
30%
40%
50%
UK England Scotland Northern Ireland Wales
% of respondents Personal use Ownership
QB1: Which of the following do you, or does anyone in your household, have in your home at the moment?QB2. Do you personally use: MP3 player / IPod?Source: Ofcom research, Quarter 1 2010Base: All adults aged 15+ (n = 9013 UK, 1075 Wales, 5709 England, 1468 Scotland, 761 Northern Ireland, 810 Wales urban, 265 Wales rural, 348 South East Wales, 360 South West Wales, 367 North/ Mid Wales)
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