3 sexy ways to use popovers to increase conversion
Post on 28-Jan-2018
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www.cloud-iq.com
3 Sexy Ways to Use Popovers to Increase Conversions
Presenter: Kath Pay
www.cloud-iq.com
• Marketing Director, cloud.IQ
• Email Marketing Consultant, Trainer & Speaker
• Lead trainer for Email Marketing for Econsultancy & the IDM in the UK
Your presenter – Kath Pay
@kathpay
www.cloud-iq.com
Want to view the recorded webinar?
Please click here to gain access
www.cloud-iq.com
Let’s look at what they are
First things first…..
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24% more subscriptions with a self-identifying lightbox
Whichtestwon.com
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Lightbox Case Study: The EmailGuide
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Lightbox Signup
• Added lightbox to display after 10 seconds
• Only every 7 days
• Very customisable
• Increase of 400% in signups
• Best results was a combination of standard signup form plus lightbox
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1,375% more subscriptions via the lightbox
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Be sure to measure your bounce rate
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Increased demo downloads by 10.49%
Whichtestwon.com
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Want to capture permission to email those who abandon your shopping process?
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Incentivisation upon exiting shopping cart for data capture
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Increased total checkouts by 7.5%
Whichtestwon.com
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18% lift in AOV & 17% lift in revenue per session
Whichtestwon.com
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Large Lightbox vs Small Popover - 19.55% increase in orders
Whichtestwon.com
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Customer Service: 1.21% lift in completed purchases
Whichtestwon.com
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Size – Large or Small? – by 8.8%
Whichtestwon.com
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Benefit-led headline – 40% leads increase
Whichtestwon.com
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Timing – 15 secs vs 30 secs15 sec won by 11%!
Whichtestwon.com
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To Cross sell or not?
conversionvoodoo
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Closing Action – Top right “X” or “No Thanks?”
conversionvoodoo
www.cloud-iq.com
• Large form fields
• Benefit-led heading
• Keep copy brief
• Large, clear Call-to-action – make it stand out
• Test heading, timing, size, position, CTA, frequency, offer carefully
www.cloud-iq.com
35 Kingsland RdShoreditchLondon E2 8AAUnited Kingdom
T : +44 (0)845 498 9426F : +44 (0)2077 397 742Email : uk@cloud-iq.com
Get in touch for more information
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