3 techniques to get your community on site selectors' shortlist

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Smarter Software for Communities

December 7, 2016

3 TECHNIQUES TO GET YOUR COMMUNITY

ON SITE SELECTORS’ SHORTLIST

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1. Introductions

2. How Technology is Changing the Way McGuireWoods Creates and Researches Communities for its Shortlists

3. 3 Tips that Can Help Your Community Make McGuireWoods’ Shortlists

4. How These Tips and Trends are Defining a New Skill Set: Digital Economic Development

5. How Economic Developers can Develop and Stay Current With These Skills

6. Q&A

Questions we will answer today:

3Your Hosts:

Ben WrightCEOCommunity Systems

benw@communitysys.com

Polo WillmanAccount SupervisorCommunity Systemspolow@communitysys.com

Chris Lloyd Senior Vice President, Infrastructure and Economic DevelopmentMcGuireWoods Consulting

clloyd@mwcllc.com

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Smarter Software for Communities

Introducing Community Systems

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Community Systems at a Glance

Key Facts: • Founded 2013• 17 employees• 285+ active customers

Products Include:• Geographic Information

Systems• Content Management Systems• Marketing Automation

Systems • Customer funded development• Digital Economic Development

University

2016 Product Priorities: • GIS UX Re-design 3.0• Data Visualization• Lead IQ and Matching• Salesforce/ CRM Integration• Introducing WordPress

6Our purpose:

Community Systems accelerates information exchange about places, using software, data, and services.

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Content Management System Web Analytics Prospect Response System

Lead Conversion

Geographic Information Systems

Product Overview: The AtlasOne Suite. The most Integrated Suite of Tools to Drive Digital Economic Development:

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We provide world class software, services, and data to the economic development industry

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Current Customers (275+)

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Data, technology, and agency partners this requires:

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• Continue the Conversation: – Follow us on Twitter: www.twitter.com/CommunitySys

• View and share the video with your colleagues:– http://communitysys.com/Training/Past-Webinars.aspx

Download the slides, listen to the video, continue the dialogue

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Smarter Software for Communities

Chris Lloyd Senior Vice President, Infrastructure and Economic DevelopmentMcGuireWoods Consulting

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Smarter Software for Communities

How Technology is Changing the Way McGuireWoods Creates and Researches

Communities For its Shortlists

14Impact of Technology

• Democratization and commoditization of site selection (at least initially)

• We expect everything to be online, so when it isn’t, you can get eliminated quickly

• We expect information to be current and relevant

• We expect your website to help us do our jobs faster

• It’s harder to hide your warts – so be honest about them

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Smarter Software for Communities

3 Tips That Can Help Get Your Community Make McGuireWoods’ Shortlist

16Getting on the Shortlist

1. Make your data actionable – put it in a format easy to use, manipulate, graph, present

17Getting on the Shortlist

2. Take the data to the next level with detailed, localized analysis and anecdotal information

18Getting on the Shortlist

3. Even data has limits, so use data as part of the broader effort to tell the story of your community

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Smarter Software for Communities

What Skills Should Organizations Develop to Better Compete Digitally?

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Essential skills organizations should develop to compete

Website AnalyticsCRM, Prospect

Responses

GIS and Data Management

BusinessRetention

All OrganizationsLinkedIn for business development

Website content management

Email marketing management

Property data management

Email surveys

Digital analytics

CRM for recruitment and retention

Inbound marketing management

Demographic data management

Labor market data management

Business data management

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Smarter Software for Communities

If you would like more information about how to develop these skills, at no cost to Community Systems’ customers, type “Digital EDU” in the

chat box

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Smarter Software for Communities

How Can You Gain Greater Visibility into Who is Evaluating Your Community

Using Technology?

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The State of Digital Lead Generation 2016

What part of Digital Marketing do you think your EDO needs the most help with?

• Lead Generation: 57%• Search Engine Marketing: 15%• Content Marketing: 12%• Website Tips and tricks: 8%• Understanding Digital Analytics: 8%

Source: Atlas Advertising Survey

24What is the LeadIQ Service?

Community Systems LeadIQ is a combined service and product offering that includes a lead generation software plugin that tells you, for 10% to 15 % of your website users:

• Which company came to your website• What they did• What they searched for• What properties they looked at (if integrated with GIS)• And how to contact their company• And optionally, who the person is who visited your website

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Smarter Software for Communities

If you would like to learn more about the website visitors you currently have, type

“free trial” in the chat box.

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Smarter Software for Communities

Questions & Answers

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Contact: Ben Wrightt: 720.420.3800 x 210benw@communitysys.comwww.CommunitySys.com

1860 Blake Street, Suite B101Denver, CO 80202

Thank you and stay in touch!

Smarter Software for Communities