3 things about integrated marketing that your agency doesn't want you to know

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#1: Traditional & Digital Work Well Together

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Example: Mobile + Direct Mail

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• 289% ROI

• Over 17 Million Customer Connections each year using Direct Mail

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Use technology and data to understand the right…

• Timing

• Message

• Person

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#2:Integrated Marketing at the

Local Level is Complex

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IMC is complex, but not impossible.

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Important: Make integrated marketing strategies translatable from the national level all the way down to the local franchisees.

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77%

* Source: Balihoo

of brands are investing more in local marketing*

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If you can’t do integrated marketing yourself, find a partner.

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• Outperformed 3 other shops

• 30% more total invoices

• 19.4% higher average invoice amount

• 1.3x more invoices per day

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#3:Agencies Can’t Provide

Local Marketing Support

to Franchisees

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Don’t expect franchisees

to be marketing experts.

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Example: Anytime Fitness has an entire internal team dedicated to local franchisee support.

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Mix Traditional and Digital Channels to Create Powerful Integrated Marketing.

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Create a Strategy that is Adaptable to the Local Level.

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Provide a Strong Support System for Your Franchisees.

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Get the Infographic!

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3 Keys to Local Integrated Marketing for Franchises

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Watch the Video!

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Bonnie HarrisIMC Expert

MaK* WangsnessDigital Marketing Expert

Tha

nk

yo

u!

@MaKBirch

@waxgirl333

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@BluewaterBrand

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