3 ways to separate yourself from the competition

3 Ways to Separate Yourself

from Your Competition

3 Ways to Separate Yourself…

Today, we’re going to talk about what might be the number one

tool any business should be using in their marketing arsenal.

3 Ways to Separate Yourself…

This is something that frankly can do a better job, than anything, of

separating you from your competition.

3 Ways to Separate Yourself…

I’m talking about newsletters.

3 Ways to Separate Yourself…

3 Ways to Separate Yourself…

A newsletter is a very powerful thing. When done properly, a

news letter can…

3 Ways to Separate Yourself…

•Establish your authority•Demonstrate your expertise•Give you a better connection with your clients and prospects

3 Ways to Separate Yourself…

•Establish your authority•Demonstrate your expertise•Give you a better connection with your clients and prospects

3 Ways to Separate Yourself…

•Establish your authority•Demonstrate your expertise•Give you a better connection with your clients and prospects

3 Ways to Separate Yourself…

Those are really just three of the benefits, but they’re probably the

most important.

3 Ways to Separate Yourself…

Other things like generating leads and making sales are also

benefits, but the things listed above, kind of lead to those things

in the first place.

3 Ways to Separate Yourself…

Anyway, let’s get this show on the road.

3 Ways to Separate Yourself…

1. Establishes your authority

3 Ways to Separate Yourself…

By simply having a newsletter, you’re sending a message out to

the world and your market.

3 Ways to Separate Yourself…

While I believe that anyone can put out a newsletter, not

everyone does

3 Ways to Separate Yourself…

By putting a newsletter out, you’re telling the world that you

are an authority and you have something to say to your niche, and you should be listened to.

3 Ways to Separate Yourself…

As I’ve said many times by now, the world is full of incompetence, and you’re showing your market a lot by just being able to put out a

newsletter every month.

3 Ways to Separate Yourself…

People will notice.

3 Ways to Separate Yourself…

As sad as it is, most business owners can’t even make it to their

place of business on time…

3 Ways to Separate Yourself…

…let alone be consistent enough to put a newsletter out each

month

3 Ways to Separate Yourself…

It honestly can give near instant authority status.

3 Ways to Separate Yourself…

2. Demonstrates your expertise

3 Ways to Separate Yourself…

This kind of goes hand in hand with number one, establishes

your authority. But there a slight difference here, and it’s in the

actual content.

3 Ways to Separate Yourself…

As I said before, just consistently putting out a newsletter gives you

near instant authority. Just by virtue of putting a newsletter out, you become an authority in your

market.

3 Ways to Separate Yourself…

But that doesn’t even address the content of your newsletter and

how much it benefits the reader, and sets you up as the expert.

3 Ways to Separate Yourself…

Think of the newsletter as a stage. Now that you’ve put together a

newsletter and set yourself up as an authority, it’s your time to

show that you know your business.

3 Ways to Separate Yourself…

And it’s your time to demonstrate that you are the go-to expert in

the industry.

3 Ways to Separate Yourself…

Use the platform wisely.

3 Ways to Separate Yourself…

Use it not only to demonstrate that you are the expert through

your knowledge of your field, and your competency in it…

3 Ways to Separate Yourself…

but also use the newsletter to set up the buying criteria of your

market, and to separate you from the rest of the field—the soon to

be “also-ran’s.”

3 Ways to Separate Yourself…

What do you know?

3 Ways to Separate Yourself…

I got a little carried away talking about newsletters and didn’t get to number 3, which is the most

important thing a newsletter does: gives you a connection to

your clients and prospects.

3 Ways to Separate Yourself…

Don’t worry. I’ll be sure to address that point next time.

Until Next Time…

Until then,

Kevin Oefelein

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