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AQA GCSE (9-1) BUSINESS (8132)

3.5.4 The elements of the marketing mix – product

Define product here:

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Product design – image

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AQA GCSE (9-1) BUSINESS (8132)

Product design – meeting needs of target market

Product differentiation

Define product differentiation here:

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AQA GCSE (9-1) BUSINESS (8132)

Ways to differentiate products / services

Branding

USP

Location

Design

Customer service

Quality

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AQA GCSE (9-1) BUSINESS (8132)

Product mix

The product life cycle

• Like humans - products go through a _________________

• From research and development at the start to

__________________ (birth) and through to

______________________ (death)

• Some _______________ take longer than others to go through the

lifecycle

• The marketing ________________ will change depending on the

_____________________ of the lifecycle the product is at

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AQA GCSE (9-1) BUSINESS (8132)

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Revenue £

Time

AQA GCSE (9-1) BUSINESS (8132)

Stages of the product lifecycle

Development

Introduction

Growth

Maturity

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AQA GCSE (9-1) BUSINESS (8132)

Decline

Identify which stage of the product lifecycle all these products are at…

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Add you notes about extension

strategies here

`

AQA GCSE (9-1) BUSINESS (8132)

Label the diagram with the extension to the lifecycle

Define product portfolios here:

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Revenue £

Time

`

AQA GCSE (9-1) BUSINESS (8132)

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Define the Boston Matrix here:

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Draw and label the Boston Matrix diagram

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AQA GCSE (9-1) BUSINESS (8132)

Add you notes about the Boston Matrix here:

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Star Cash Cow

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Dog Question mark

AQA GCSE (9-1) BUSINESS (8132)

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AQA GCSE (9-1) BUSINESS (8132)

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AQA GCSE (9-1) BUSINESS (8132)

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