3d organs consumer trend canvas
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3D Printing in Organ Donation Trend Analysis
Mikhala Kangisser201336656
Kajal Ramjee201209860
Samantha Spiro 201335149
Eleni Tatayas201300844
• The trend selected is 3D printing
• This trend will be applied to the Organ Donor Foundation of South Africa
• Created to fit each individual (Moody, 2014:01)
• More benefits than risks with 3D Printed organs (Luova, 2013:03)
• Helps reduce time to wait for an organ (Luova, 2013:03)
• 3D organs are able to reproduce mass production of tissues (Luova, 2013:03)
• Social Status• Connection• Creativity • Functionality• Resourcefulness• Intrigue
• Shift: 3D printing is an innovative product with major media hype surrounding it as it is seen as being innovative and is a growing field (Nemeth, D. 2014)
• Trigger: Technologies changing in all fields, specifically the medical field
• The Organ Donor Foundation South Africa (2014) states that nearly 5 000 South Africans are awaiting organ donations
• In 2012, nearly 600 organ transplants were performed (Organ Donor Foundation South Africa, 2014).
• Needs: thousands of people are awaiting donations
• Wants: a way to gain an organ to have a longer life
• Desire: Nearly 5 000 people are awaiting new organs
So many people need organs
3D printing can produce organs
MANY LIVES WILL BE SAVED
• Other businesses like EnvisionTec are working to bring down printing times to differentiate in markets where speed of production is critical
• With Amazon and Google beginning to offer same-day delivery services that could potentially deliver a needed piece or part before you could get it printed, it would eliminate the potential of printing replacement parts as a valid use case
• How? – Create organs on demand for patients who need
them so the amount of people waiting for organs will be less
• Where?– The concept of 3D organs is something that will
be seen in all aspects of the medical field in the “near future” (Huang, Y, 2014)
• To target:– Anyone who is in need of a new
organ or is in the medical field• What to change:
– The stereotype of giving and receiving organs
– Try finding cheaper materials• 3D printing material can cost
around R30 000- R3 million, as mentioned by Forrest, C. (2014)
• How to apply:– It can be applied in the next few years
when 3D organs are successfully printed
– There will be machines to print organs out
• When to apply:– It can be applied when scientists
have successfully created 3D organs, which is in the near future
• Which new customer group:– Anyone in the medical profession– Patients who need new organs
• What to change:– Not much can be changed other than the fact
that 3D printing is known for taking some time
Sources
• Forrest, C. 2014. What’s holding back 3D printing from fulfilling it’s promise. Available at: http://newtech.about.com/od/techinnovation/a/Future-Trends-In-3d-Printing.htm [Accessed on: 6 August 2014].
• Luova, K. 2013. Organ printing promises and challenges. Available at: http://www.Pubmed.com/theadvantagesofprintingorgans/hpl. Accessed on: 7 August 2014.
• IANS. (2014). 3D Printed Organs For Transplants a Reality Soon. Available from: http://www.business-standard.com/article/news-ians/3d-printed-organs-for-transplants-a-reality-soon-114073100565_1.html. Accessed on: 6th August 2014.
• Moody, M. 2014. How patient specific 3D printed organ replicas help patients reach informed decisions. Available at :http://3Dprint.com/theorganreplicas/informationforpatients.htlm. Accessed on: 7 August 2014.
• Organ Donor Foundation. (2014). Statistics. Available from: http://www.odf.org.za/2013-06-11-09-17-45/statistics.html. Accessed on: 6 August 2014.
• Sandu, R. 2014. Future Trends in 3D Printing, How will this Popular Technology Develop? Available at: http://www.zdnet.com/whats-holding-back-3d-printing-from-fulfilling-its-promise-7000032250/ Accessed on 6 August 2014.
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