4 infallible title writing tips to captivate your reader

Influencers are the new currency

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Influencers are the new currency

Writing contentWriting content is easier said than done. It takes time, effort and an interesting mix of analytic skills and great instincts.

That’s why, when we start writing a blogpost, we secretly hope it will generate outstanding�engagement from our readers.

But how can you make your blogpost stand out

from the crowd?

Influencers are the new currency

. That’s where it all starts.Grab people’s attentionfrom the beginning.

Here’s our best tips on how you can write attention deserving titles…

Titles!

Hey! Read my blogpost!

Influencers are the new currency

1) Don’t be afraid of emotional words

Emotive language is captivating – especially to the skim reader. By nature, humans pursue happiness* and using emotive language such as

will fill the reader with positive, happy connotations, sustaining their attention.

Source: The Imaginative Conservative ‘The Nature of Human Happiness’ https://soamp.li/c1y

or#

Influencers are the new currency

2) We’re all kind of curious, aren’t we?Your employees, your greatly underused marketing asset.

vsThe marketing asset you’ve thought of!

Implying that readers will finda solution to their challenge –without giving it away justyet in the title – could reallydetermine whether they keep reading the blogpost or not.Appeal to their curiosity to keep them reading on.

Influencers are the new currency

3) Gotta love lists

Here are 4 reasons whylists are great:

1.  They are quick to write2.  They are quick to read3.  The skim reader will take �

in the key information!4.  The reader knows what to expect from the start�… now, wasn’t that easy?

Influencers are the new currency

4) NOW or NEVER!

People tend to act much quicker when there is a strong sense of urgency.

‘The marketing tools you should start using RIGHT NOW’

Words like “hurry”, “now”, “instant” and “immediately” reinforce this sense of urgency.

Don’t you feel the need to read this article…?

Influencers are the new currency

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Influencers are the new currency

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