42629 lecture 2 pt2

CrowdsourcingThomas J. Howardthow@mek.dtu.dk

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“Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark”

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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What is Crowdsourcing?

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Types of Crowdsourcing

Crowd Funding (22% of sites)

Crowd Labour (8% of sites)

Crowd Innovation (10% of sites)

Distributed Knowledge (37% of sites)

Crowd Creativity (14% of sites)(Aesthetics & Branding)

Tools (9% of sites)

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Crowdsourcing

How would we use it?

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Crowdfunding

Tech Art

Social

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Funding

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Funding

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Funding

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Funding

Magnetic Lights Project

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Innovation

Divergent/

Problem Solving

Convergent / Solution Evaluation

Push & Pull

Social Challenges

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Innovation

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Innovation

Troels Pedersen

BATTERY-LESS MAGNETIC BICYCLE LIGHTS - Never find yourself in the dark again!

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Innovation

Magnets clipped to spokes, copper coil inside the light unit

BATTERY-LESS MAGNETIC BICYCLE LIGHTS - Never find yourself in the dark again!

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Innovation

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Labour

• Debugging• Advertising and testimonials• Proofreading• Web-design• Graphic enhancement• Website testing• Surveys• Data entry

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Aesthetics & Branding

• Fashion

• Sounds

• Artwork

• Logos

• Graphic Design

• Photography and Images

Competition Driven

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Aesthetics & Branding

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Aesthetics & Branding

Reelight

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Anything left for us to do?

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Crowdsourcing is now a mature field, use it and master it.

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Questions

?

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Exercise

In your project teams, produce a strategy for how you may use crowdsoucing, where it would be of most benefit to your project and team.

Consider the skills and competencies your team is lacking.