49689538 marketing logistics
Post on 14-Apr-2018
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SUBMITTED TO: SUBMITTED BY:
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MEANING OF LOGISTICS MEANING OF MARKETING LOGISTICS AIMS IMPORTANCE LOGISTICS FUNCTIONS MARKETING LOGISTICS PLANNING 3PL OBJECTIVES DECISION AREAS CONCLUSION
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Derive from German word Loger
to supply,to support
Narrowly ,it means movement of goods but itis much more than physical handling ofgoods. It includes other functions as well likepurchasing, plant location, plant layout &even disposal of wastes .
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Logistics is strategically managing theprocurement and movement of goods &storage of inventory in all forms
Logistics is the delivery of the requiredgoods, at required place, at required time ,inrequired state & to the required personefficiently.
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Marketing logistics involves planning,implementing & controlling the physical flowof goods and services and related informationfrom point of origin to the point ofconsumption to meet customer requirementsat a profit.
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Marketing logistics addresses
not onlyoutbound distributionbut alsoinbound distribution andreverse distribution .
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Efficient delivery of goods at the leastoperational cost to the organization
Build effective customer relationships
Provide right product to rightcustomers in right place at the right time
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Helps manager to find efficient way to delivervalues
Helps company to maintain their competitiveadvantage
it provides wider availability of alternativesto maintain cost& service standards
It provides various functions such as
procurement ,inward transport, warehousing,recycling & return and waste disposal etc.
Helps service provider to control inventory
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It is very complex process because it includesmany functions:
Transportation
Warehousing Stock control
Order picking
Material handling
Return & waste disposal function
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Step 1: Decide the companys valueproposition to its customers
Step 2: Decide the channel design & networkstrategy for reaching the customer
Step 3: Develop operational executionStep 4: Implementing the solution
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It is denoted as 3PL or TPL. It is a firm that provides a one stop shop
service to its customers of outsourcedlogistics services for part, or all of theirsupply chain management functions.
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To provide better customer services To reduce cost
To increase sales
To establish differential advantage over rivals To develop communication system
To increase reputation
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Orderprocessing
Materialhandling
InventoryControl
Ware-housing
Transport-ation
MarketingLogistics
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Transport is the physical means wherebyproducts are transferred from the places ofproduction to the places of consumption.Modes of transport:-
Rail transportRoad transportWater transportAir transportPipelines
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WarehousingStorage involves the making of proper
arrangements for retaining the goods inperfect state till they are needed by theconsumers & are to be taken to the market.
Inventory ManagementInventory control is an important part of thecost of production. An efficient system ofmaterial control will lead to a significantreduction in production cost.
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Material HandlingIt as a human activity is as old as mankind. Itis understand at every stage of logisticsactivity namely , during production storage transport & packaging processes.Order ProcessingIt is considered as the key to customerservices & satisfaction. It includes receiving,recording, filling & assembling of productsfor dispatch.
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Marketing logistics must be derived frombusiness strategies, rather than solely fromcost considerations. The logistics systemmust be information intensive & establish
electronic links among all the significantparties.
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