4ps of royal enfield
Post on 08-Aug-2015
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ROYAL ENFIELD
The 4 p’s of Marketing…..
Product….IT MAKES US TO FEEL LIKE A LEGEND…
Place…
THE ROYAL ENFIELD BULLET WAS FIRST INTRODUCED IN BRITAN IN 1949 AS 350CC BIKE…
THE 500CC MODEL WAS INTRODUCED IN BRITAN IN 1950…
1.Show rooms…. 2.Online…. 3.Bike consultance….
This was the first look of bullet……….
Price…
350cc electra=1,16,000…
350cc classis=1,24,000… 500cc classic=1,59,000…
350 cc Thunderbird=1,35,000… 500cc thunderbird=1,72,000…
Promotion… Internet.. News paper… Boardings…
THANK YOU...
By..
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