5 most effective ways to promote your events
Post on 15-Jul-2015
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5 Most Effective Ways to
Promote Your Events
Promoting events is something anybody looking to build their personal brand should pursue. Whenever you’re looking to
make an impression on people, it always helps to have those people together with you. Creating and organizing events is
one of the keys to creating a personal brand: it’s how you’ll differentiate whether or not you’re able to walk the talk for
others. There are few things better for that then crafting an energetic room with brilliant ideas and people.
Who’s your audience?
The first step towards successful event
promotion is having a good product that fits in
with the audience you’re targeting.
You should be as excited hosting the event as
people should be in coming.
Aim high for speakers.
While you’re in the planning stage, aim high
with the speakers! They’re going to be the main
draw for your event, so make sure you get a list
together of your perfect speakers, and make
sure you reach out to all of them.
Reach out to local influencers.
Now that you have a perfectly tailored event
with awesome speakers, it should be easy to
define and reach out to influencers in the area.
Invite them and their groups to come out to the
event with personalized promo codes. Be
generous with group discounts for people you
know will spread the word: if your event is
something you’ve positioned to be awesome for
their audience.
Stress exclusivity and time
pressure.
When you’re talking with influencers and
potential attendees, stress the time pressure of
limited tickets, and tiered pricing, as well as the
exclusivity of any promo codes or discounts
you offer, and the exclusivity of the event itself.
Create a community of followers.
Now that you have a bunch of attendees who
show up, make sure you put on a great event!
It’s easier said than done, but prepare for
anything beforehand. Make sure the event has
the energy it needs to have to be magical.
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