5 porter analysis
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8/6/2019 5 Porter Analysis
1/10
By,
Sahitya Urs(0911369)
Kiran Raj(0911371)
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8/6/2019 5 Porter Analysis
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Vast hydroelectric potential (150,000 MW).
Large pool of highly skilled technical personnel.
Impressive power development in absolute terms
Enabling framework for private investors.
Potentially, one of the largest power markets in the world
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Present
2.4% of the overall world energy output
6th largest energy user, comprising about 3.3% of
the overall global energy expenditure per year.
The gross electricity production capability of IndianPower Sector is placed at around 111 GW.
Future
Exponential demand growth
Capacity Enhancement Increased significance of the role of the private players
and foreign investments
New strategies and reforms
Increased significance of renewable sources of energy
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8/6/2019 5 Porter Analysis
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Factors Threat from Competitors (Present) Threat from Competitors (Future)
High Moderate Low High Moderate Low
Number of Competitors
Buyers switching Costs
Industry Growth
Competitors Fresh Moves
Excess capacity
Cost Structure of firms
Degree of product differentiation
among sellers? Brand Loyalty to
existing customers?
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High Moderate Low High Moderate Low
Can firms adjust to prices quickly
Use of fascilitating prices
Exit Barriers
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FactorsThreat of New Entrance
(present)
Threat of New Entrance
(Future)
High Moderate Low High Moderate Low
Capital Requirement
Profit Margin
Economies of Scale
Switching Cost
Government Restriction
Access of favorable locations
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Access to technology know how
Access to Raw materials
Demand side advantages to
incumbents from large installed base
Government protection
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Factors Threat of Substitution (present)Threat of Substitution
(future)
High Moderate Low High Moderate Low
Availability of Substitutes
Price, Performance and quality of
services of Substitutes
Switching cost
Cost factor
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Factors (present) (future)
High Moderate Low High Moderate Low
Do buyers purchase in large
volumes?
Can buyers can find
substitutes for industrys
product?
Do firms in industry make
relationship specific
investments tosupport transactions with
specific buyers?
Is price elasticity of demand
of buyers product high or
low?
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Factors (present) (future)
High Moderate Low High Moderate Low
Do firms in industry
purchase relatively small
volumes relativeto others customers of
supplier?
Few substitutes for suppliers
input
Do firms in industry make
relationship specific
investments tosupport transactions with
specific suppliers?
Are suppliers able to price
discriminate among
prospective
Customers according to
ability/willingness to pay for
input?
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