5 principles for high converting marketing

InnovateUs

5 Principles for High Converting Marketing

Kevin McCaffrey

Conversion Rate Optimisation

Help BusinessesIncrease

Website Profit

TRAFFIC + CONVERSION = PROFIT

What is Conversion

Your Web Page

1000 Visitors

What Affects Conversion?

• Usability– Website Design– Page Structure– Forms & Funnels

• Persuasion– Visitor Motivation– Understanding Objections– 5 Principles

Research

Web Analytics User Tracking Surveys

Persuasion

Why People Visit But Don’t Buy

They want to think about it til later

They don’t have the problem you solve or it isn’t urgent

You stand out from everyone else

They don’t believe you

Your offer isn’t worth the price to them

Problem

Promise

Proof

Irresistible

Action

Desperate

Unique

Immediate

Overwhelming

Offer

The 5 Principles

• Desperate Problem

• Unique Promise

• Overwhelming Proof

• Irresistible Offer

• Immediate Action

Desperate Problem

Does your product/service solve a DESPERATE problem?

A Dentist

• I’ve got a toothache and it’s driving me crazy.

• I can’t sleep I can’t eat, I really need this sorted out now.

An Airline

• I’m buy 75 aeroplanes and I need to get the best deal possible.

• I’ve got the board of directors, investors and shareholders breathing down my neck

For your business

• I’m an X and I’m looking for exactly the right Y.

• I’m concerned about A, B and C and I’m overwhelmed by the choices out there.

Unique Promise

Do you make a UNIQUE promise when they land on your Website?

Unique Promise

• What Will They Get?• How Will it Make Their Lives Better?• How will you Help them Make the Right Choice?• How soon will They See Results?

Overwhelming Proof

Do you offer OVERWHELMING proof for every promise you make?

Irresistible Offer

Are you giving an irresistible offer worth considerably more than the asking price?

Immediate Action

Are you asking for an immediate action?

Conclusion

• Desperate Problem• Unique Promise• Overwhelming Proof• Irresistible Offer• Immediate Action

Contact

kevin@conversion-rate-services.com

@ConversionRate_

Kevin McCaffrey

Download the White Paper:How You Can Increase Conversion By

20% in 10 Weeks