5 reasons why social media is hard

5 Reasons Social Media Is HardSeptember 2013

www.rallyverse.com@rallyverse

If you’re a social media professional, chances are you’ve heard the following…

“So, you play on Facebook all day?”

“Wait, you “listen” and “monitor” social media? On your phone?”

“140 characters? That’s it? That’s all you do?”

People think your job is easy.

Well, there’s a lot they don’t know.

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5

But you know better.

Being a Social Media Professional isn’t easy.

Here’s why:

1You’ve Got To Say Something Every Day, Many Times Per Day.

Coming up with 5, 10, or 15 posts across multiple networks that are relevant and on brand takes a lot of creative energy.

2When You Say Those Things, You Need To Sound Like You’re

Listening.

Yes, you can plan ahead with a content calendar and your own marketing events, but you can’t ignore real-time conversations and trends. Which means you need to lean in, every day.

3You Need To Have a Voice For Your Business

Or Brand

If you’re lucky, you already know your brand and voice.

If not, you need to develop it in a way that connects with your brand and audience (and isn’t just your own personal voice).

4Your Voice Needs To Be Distinct

If you’re not careful, your voice might sound like “a twenty something who lives in a major city and likes to go out for libations after a long week.”

That is, “It’s Friday, Like this if you’re ready for happy hour!” doesn’t really work for everyone.

5Your Fans and Followers Don’t Sleep

This isn’t a 9-to-5 job.

Someone needs to respond to every comment and tweet, at night, on the weekends, and when you’re in a meeting.

Remember:

Being a Social Media Professional Isn’t Easy.

It requires creativity, discipline, and focus. And the right tools and team.

Don’t worry, though.

Rallyverse can help with that .

Thank You

info@rallyverse.com@rallyverse