5 reasons why you should consider sms marketing

5 Reasons Why You Should Consider SMS Marketing

SMS is an invaluable tool for marketing and remains the most universal mobile medium to date…

Why SMS

…SMS is also the most common form of communication in the UK*

Why SMS

*Source: Ofcom

Here are 5 reasons to consider SMS for marketing…

SMS for Marketing

1. Reach

92% of adults in the UK own a mobile phone. That’s around 46m people…

1. Reach

…and with the ability to send messages to practically any mobile phone, the reach of SMS makes it a great tool for marketing.

1. Reach

2. Instant

The average delivery time for a text message is under 7 seconds*…

2. Instant

*Source: Simply Cast

…putting your message into your audience’s pockets almost instantly.

2. Instant

3. Open Rates

SMS boasts an average open rate of 98%, compared to just 22% for email*.

3. Open Rates

*Source: Slick Text

4. Engagement

The average CTR of URL’s in text messages is 19%, significantly higher than email CTR’s at just 4.2%*.

4. Engagement

*Source: TextBoard and Mailchimp

SMS marketing coupons are 10x more likely to be redeemed and shared than mail or newspaper coupons*.

4. Engagement

*Source: Slick Text

5. Spam Protection

Strong regulations around the use of SMS for marketing purposes keeps the amount of spam down.

5. Spam Protection

Recent heavy fines handed out by the Information Commissioner's Office (ICO) have helped decrease the amount of SMS spam…

5. Spam Protection

…allowing mobile users to feel protected and more secure about the messages they receive.

5. Spam Protection

In comparison, email spam has increased significantly over the past 10 years, and now spam accounts for around 70% of all emails sent*

5. Spam Protection

*Source: Symantec Intelligence Report

1. Wide reach

2. Almost instant delivery

3. High open rates

4. Engagement

5. Strong regulations around spam

Summary

About Oxygen8

As a leading UK SMS aggregator, we pride ourselves on developing new ways for businesses to interact with their customers and consumers worldwide.

About Oxygen8

• SMS Marketing Platform – Send and analyse SMS campaigns.

• SMS Gateway API – Send and receive SMS from your own software and applications.

• SMS Short Codes – Five digit memorable numbers, for use in marketing campaigns.

• SMS Solutions – Tailor-made solutions, built to help you improve your inbound and outbound communications.

Our Solutions

Learn More

Tel: 0808 206 0808 | Tel (International): +44 121 621 2000 | SMS: Text SALES to 65065 | Email: sales.uk@oxygen8.com

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