5 self promotion techniques every entry -level web writer ......a wealthy web writer live event ....

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H E A T H E R R O B S O N

5 Self Promotion Techniques Every Entry-Level Web Writer

Should be Using

Self-Promotion

What we hear: Boasting Self-serving

Uncomfortable

Icky

What it is: Helpful Social

Connecting

FUN!

FOCUS ON WHAT YOU

LOVE

#1 Key to Success

Two Kinds of Enthusiasm

Forced Makes people

uncomfortable. Makes you seem insecure.

Makes you seem insincere.

It’s exhausting!

Natural Gets people excited. Your sincerity shines

through.

Conveys confidence

It’s contagious

Push vs. Pull Marketing Strategies

Push

You go to your prospect.

You control the message.

You interrupt.

Pull

You draw the prospect to you.

The message is collaborative.

You attract.

Strategy #1: Blogging

Blogging Effectiveness

Traffic

Connections

Research

Conversations

Blogging Basics

Set-Up: your site or a blog site

Use keywords

Respond to comments

Promote your blog

Tips for Success

BE YOURSELF!

Be consistent

Set up a schedule

Link out

Keep them engaged

WORDPRESS TUTORIAL

Wealthy Web Writer Go-To Resource

Strategy #2: Social Media

Social Media Effectiveness

Land more projects

Build partnerships ($$$)

Go to your audience

Social Media Basics

IT’S EASY

Set up accounts on Facebook, Twitter, and LinkedIn. Consider Flickr and Pinterest, too

Use keywords

Give, give, give

Be helpful

Be yourself

Tips for Success

Focus on your niche

Build real connections

Make a follow-up plan

Don’t worry about the numbers

Help others connect… help others, in general

Link… a lot

PAM FOSTER ON LINKEDIN

LEXI RODRIGO ON TWITTER

NICK USBORNE ON SOCIAL MEDIA

Wealthy Web Writer Go-To Resources

Strategy #3: Publishing

Publishing Advantages

Establishes you as an expert.

Attracts traffic and referrals

Increases your online presence

Shows your skills

Creates passive income

Publishing Basics

Choose topics that will attract your target audience. Publish in places your target

audience will see you. Have a plan for “shipping” your

work. Set up a publishing schedule. Collaborate.

Tips for Success

Use strong headlines and subheads.

Write conversationally.

Write with confidence.

Have an editorial and a marketing plan.

Repackage and repurpose.

Use multiple funnels.

Make everything easy to find.

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REBECCA MATTER

7-DAY E-BOOK CHALLENGE WITH MINDY TYSON MCHORSE

Wealthy Web Writer Go-To Resources

Strategy #4: Pay Attention

My favorite push strategy.

Fun and effective.

Lucrative.

All in the timing.

The Basics

Watch your local newspapers and business publications Watch LinkedIn and online news

feeds. Look for BIG changes. Swoop in like a super hero. Practice good follow up.

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THEM HOW TO GET CUSTOMERS

BY ROY FURR

Wealthy Web Writer Go-To Resource

Strategy #5: The Details

Lots of small opportunities to promote yourself… so take advantage.

Builds momentum.

Builds your presence.

Turns into referrals and projects and income.

Little Things That Grow Over Time

Email signatures

Finding partnerships

Small actions every day

Share

Listen

Ask

Be polite. Be professional. Stand for something without apology.

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Questions?

Thank you!