5 things that are broken with (3rd party) cookies - who is disrupting tracking

Encrypted URL token trackingAdvertiser

20/01/2016

The problem

• 3rd party Cookies are not 100% reliable

• 1st party cookies are more reliable

• Advertiser has a no missing transaction inquiry policy

The solution

• Use a solution that does not involve 3rd party cookies

• Use a solution that is 100% reliable

• Offer cashback to our users at the Point of Sale to avoid all disappointment

WoolworthsCobranded landing page

• We deliver $35M in gift card sales annually

Cashback is applied at the point of purchase

• This methodology is 100% reliable

• It is session based but our members would be happy with that

• This avoids disappointment of cash back not working

THANKYOU PAGE

Woolworths CampaignExecution 1

1. Transaction takes place on Woolworths co branded landing pages2. If 5% off is taken off at point of purchase

User Journey & Process Flow

Cashrewards Advertiser

Member

Generate click an encrypted unique authorized token (ajax server/server)

Here is your bearer token

Redirect with parameters (subID token / unique ID)

Purchase complete

%off applied at POS

Report/webhook received (sales props)

Member is happy

More technical version

• Set up technical discussion with

Advertiser

• Are we doing 1% of all Advertiser

transactions in AU?

• Is there a solution that is better than 1st

Party Cookie

Next steps