5 ways to amplify your online education program today · 5 ways to amplify your online next...

5 Ways to amplify your online

Next generation eLearning with iMIS and ScholarLab

Dr. Laurelle Jno Baptiste

COO, ScholarLab

P: 647-295-3191

E: laurelle@scholarlab.com

Twitter: @LaurelleJB

education program today

Randy Richter

Director of Technology Solutions, Partner

Association Technology Solutions

P: 720-945-7256

E: rrichter@atsol.org

We help organizations build great eLearning and drive significant revenue

Everything your organization needs, brought together in one place

Live conferences, courses, webinars, seminars recreated online

What we’ll cover today:

Get rid of your clunky LMS

5 Ways to amplify your online education program

#1#2 Revolutionize the way you create video content with

#3#4 Make learning social

#5 Market your eLearning programs for a digital age

Create a seamless learning community—integrate

(single sign- on with iMIS and ScholarLab)

Get rid of your clunky LMS#1Associations are using outdated technologies that are

not aligned with the needs of today’s members.TAKEAWAY

TAKEAWAY Associations are paying for features their members

never use.

“Survey results showed that almost one-third of survey respondents were either

dissatisfied or very dissatisfied with the LMS product they are using.”- From “eLearning Guild Research: Mad About Your LMS?”, Learning Solutions Magazine, 2013

Google then VS Google todayGoogle’s transformation

ABC Inc.

LMS then VS LMS nowMany associations are still using LMS 1.0

LMS 1.0 VS LMS 2.0Ask yourself: What kind of eLearning areyou offering your members?

Web 1.0 Web 2.0

• Numerous files and folders

• Complicated course navigation

• Heavily text-based

• Little to no opportunities for

interactive learning

• No real time instructor-learner

communication

• Not on par with in-person education

• Easy-to-use and intuitive

• Multimedia: video, audio, images,

PowerPoints, animations

• Interactive learning environment:

chats, discussion boards, screen

sharing, wikis, blogs

• Complements and enhances in-person

education, in many situations better

Revolutionize the way youcreate video content with

Did you know?

When you hear information, 3 days later you will recall 10%.

When you hear and see information. 3 days later you will recall 65%.

62% of instructors believe that video helps them be more effective.

Sources: “Why You Should Use Video In Education”, Edudemic, 2014. and Medina, John. Brain Rules. 2009.

ScholarLab EZLive helps cut the costs of creating

eLearning content—live stream and record your courses,

events and workshops.

TAKEAWAY

What is ?

Live stream and record

events with one click

No Videographer needed

No expensive setup

Record and live stream via

iPod, iPhone or iPad

Learners can access your

live stream and recordings

using all major Internet

browsers, plus iPhones,

iPads, and Android devices

What are the benefits of ?

Unlimited outreach, ongoing resourceTurn one-way, one-time only presentations and sessions into an ongoing

interactive resource, far after the in-person version has finished.

Cost efficientCreate twice the eLearning content in half the time for a fraction of the cost.

SimpleNo need for complicated downloads, just an Internet connection!

VideoVideo has become an instrumental element of effective learning.

#3 Create a seamless learningcommunity—integrate

Single sign on

with iMIS and

ScholarLab

12#4 Make learning social

The future of

learning:

Attracting the

next generation

of members to

build a

sustainable

association.

TAKEAWAY

ABC Inc.

Madison

THE NEWMEMBER

“Digital Native”

#5 Market your eLearningprograms for a digital age

Marketing in a digital age

requires an equally

digital approach.

TAKEAWAY

Tips from the . Visit ScholarLabResearch.com for more!

Fine-tune your pricing to hit the

Do your research.Pricing shouldn’t be an independent exercise.

Too high? Too low?Don't fall into the trap of thinking that lower prices will automatically

mean more sales.

Walk in your learners’ shoesConsider how a learner’s willingness to pay will be impacted by factors like

level of education, income, geographical location and age.

high note in sales

Turn wandering website visitors

One click rule: Don’t make members search for your eLearning

Have images of your learning system on your website

Sidebar ads & upsell opportunities built into the system

into valuable members & learners

Have a dedicated and graphically rich education page

Reminders about your eLearning in event-related news

Feature your eLearning programs in your news section or blog

5 Ws of tweeting about youreLearning programs

Why? Not using Twitter just isn’t an option anymore.

When? Establish a schedule of well-timed tweets.

Where? Consider where you will be tweeting from.

Who? Clearly outline responsibilities of people involved.

What? Create valuable and informative tweets.

Thank You!

Randy Richter

rrichter@atsol.org

720-945-7252

Dr. Laurelle Jno Baptiste

laurelle@scholarlab.com

647-295-3191

5 ways to amplify your online education program today · 5 ways to amplify your online next...

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