5 ways to transform the customer experience

say consistent messaging during the sales process is a significant challenge9

of sales executives

feel they lose business because they don’t have a compelling value proposition10

There is a direct correlation between the quality of the messages that sales uses in their process and the ability of reps to close business8

OF SALES LEADERS

of the biggest sales effectiveness problems is that the majority of salespeople are left to develop their own messaging11

Just 41% of employees know what their company stands for and what makes their company different from their competitors6

Ensure employees bring your story to life in the customer experience.

of your marketing andsales communicationsare relevant to your customers3

Only 27% of CMOs are confident their teams are on message4

believe they are doing a good job of managing marketing and sales messages1

Less than of

Strong

brandsare branded from the inside-out, top-down and bottom-up5

The trait of companies that succeed in delivering a superior customer experience is delivering a clear, consistent corporate message2

indicate content had a significant impact on a buying decision13who have a documented

content strategy consider their content to be highly effective12

Deliver content that is strategically aligned with positioning and messaging.

1 CMO Council 2 McKinsey 3 Customer Communications Index 4 CMO Council 5 brandchannel, direct quote 6 Gallop Poll 7 Harvard Business Review 8 CSO Insights 9 SAVO Group 10 Miller Heiman 11 ES Research Group 12 Content Marketing Institute 13 Demand Gen Report 14Content Marketing Institute 15 MIT 16 Wishpond 17 Wishpond

5 ways to transform the customer experience.

Establish a clear, compelling and consistent messaging platform.

Align your narrative and visual brand in memorable ways.

Conceptual information can be processed by the brain in only

and significantly reduces the time to convey information15

Maximize audience engagement and convert more business by infusing a clear, compelling and consistent corporate message throughout the customer experience.

FASTER THAN TEXT17

Visual communication is processed

of information transmitted to the brain is visual16

Just 44% of marketers have a documented content strategy14

Infuse strategic messaging into sales tools and conversations.

Companies that deliver a consistent message throughout the customer journey can

7

of