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Mass MediaAND

CHILDREN

Mass Media

all media technologies, including the Internet, television, newspapers, film and radio, which are used for mass communications

the early 1800 - the first high-circulation newspapers arose in the eastern United States

the 1840s - the first commercial electrical telegraph was developed,

1894 - cinema began to be a large-scale entertainment industry with the first commercial exhibition of film

the 1920s - the first commercial broadcasts in the United States began

The print media: newspapers, magazines, books, pamphlets, catalogues, circulars, brochures, etc.

Mass Media

The electronic media: radio, television, films, records, tapes, etc.

1936 -the first television broadcasts for a mass audience began in Germany and UK

1948 - regular mass TV broadcasts in the United States began with a show hosted by Arturo Toscanini and starring comedian Milton Berle

1983 – the Internet appeared

The Influence of Mass Media on Children

Negative Sides shorten attention span distort body image work in conjunction with

other factors to escalate obesity and other health problems

create fear increase aggressive and

anti-social behaviour dull sensitivity to the

pain and suffering of others

lower grades in school help to escape from

reality narrow their mind

Positive Sides give latest news in a fraction of

a second/ no distance and time barrier

make communication easier provide with educational

programmes reading newspapers increases

reading habit and vocabulary provide with cheap

entertainment increase logical thinking power,

grasping of things involve in social issues, making

and expressing their own opinion

create a learning environment for kids

Mass Media are Useful for Education

a huge scope of educational materials (programmes, films, articles, etc.) that can be used at the lessons

the information acquired from media resources is emotionally coloured, acute, attractive and comprehensible for children

media texts are multifunctional, integrate different subjects

involve all the kinds of perception

The World without Mass Media