6 signs that your brand is in need of a refresh

6 Signs That Your Brand Is in Need of a Refresh

Your signage is looking faded and tired.

Most people have noticed signage that’s well past its used-by date. The kind that was obviously once a vibrant red and now has deteriorated to a pale, sad pink colour.

Faded signage does nothing to a company’s brand and can only help to promote a negative brand image with your current and potential customers.

Act quickly to replace your company or store’s signage before the evidence of wear and tear becomes too noticeable. And put in place a signage maintenance schedule to prolong the life of external signage.

Your brand is outdated.

All brands have to evolve to stay relevant to their target audiences, or to attract a new audience.

Even the most iconic and longstanding brands have found itnecessary to tweak and adjust their look throughout the years in order to stay current and fresh.

If the look of your brand is a bit too reminiscent of the 80s (and not in a good way), then you should look at revamping it to appeal to your current clientele.

The interior of your store is looking worse for wear, or

cheap and not that cheerful.

As with faded signage, if the interior of your store is less than inviting then it’s not giving out a good impression to your customers, and ultimately not contributing favourably to your revenue.

The presentation of certain types of retail businesses are more prone to suffering neglect. For example, Programmed has carried out new retail fitouts to many of our tyre chain customers as their waiting rooms and workshops become grubby easily due to the nature of their business.

Additionally, the fitouts of some low price discount stores can look just as cheap as the products they’re flogging. In these situations, even though these stores focus on providing low price point products, they can still retain a smart, slick brand with an interior to match.

You’ve acquired another retail chain or business.

If your company acquires another to expand its business then more times than not a rebrand of the subsidiary business will eventually occur.

Rebranding the subsidiary into your own brand, or creating something new, requires a lot of thought and planning, and most importantly a partner who specialises in national, multi-site rollouts to implement the rebrand.

Your brand no longer represents what you do.

Your logo, signage and other brand assets may have been developed long before your business expanded. Now you find it no longer truly represents the breadth of services you provide, or the new direction the business has gone in.

Generally speaking, strong brands are instantly recognisable and suit the industry they’re in. If your brand doesn’t reflect what it really does and confuses potential customers, then it might be time for a change.

Your signage is in need of a technology update.

Even if your brand doesn’t require a refresh just yet, the methods used to communicate it might.

Many retailers and organisations are jumping on the digital signage bandwagon as it provides numerous benefits of communicating ‘non-static’ images and messages in real time.

Your signage has just come to the end of its

useful life.

As with life, all forms of signage doesn’t last forever. It can only last so long before its structure rusts and starts to fall apart.

For instance, a pylon sign located near the ocean in poorconditions can last just 5 years, whereas the same sign can enjoy a much longer life span situated in less harsh conditions.

If your business has signage that is reaching the end of its life then its best to take action immediately. Not just for theaesthetics, but for the safety of staff and the public as well.

Need help to refresh your brand?

Contact Programmed Property Services onAustralia: 1800 620 991 or programmed.com.au

New Zealand: 0800 620 991 or programmed.co.nz

Need help to refresh your brand?

Contact Programmed Property Services onAustralia: 1800 620 991 or programmed.com.au

New Zealand: 0800 620 991 or programmed.co.nz