60 ideas in 60 minutes (6 10)

1

60 Ideas In 60 Minutes60 Ideas In 60 MinutesPresented by:

Penny C. Reeh

I’ll show you mine…I’ll show

you mine…

…if you show me yours!…if you show me yours!

Join IFEA!

2

Encourage

people meeting at your event.

Make an appointment to call someone.

Make an appointment to call someone.

Use contests as free programming and publicity generators.

Use contests as free programming and publicity generators.

3

Start a YouTube.com contest for the best video posting on your festival.

Sidewalk ChalkingSidewalk Chalking

4

Red Wagon ParadeRed Wagon Parade

Pool table adsPool table ads

Recycle!Recycle!

5

Make recycling

fun!

Booth Marking Made Easier

Booth Marking Made Easier

Create a focal point.Create a focal point.

6

“As heard at” Stickers

“As heard at” Stickers

Create a newsroom on your website.

Create a newsroom on your website.

Create an experience….then charge more.

7

Use current trends.

Use a street team.

Pay per click campaignsPay per click campaigns

8

Clean out the store room to benefit a charity and generate publicity.Clean out the store room to benefit a charity and generate publicity.

Create a junior festival corps.

9

Think creatively about sponsor tie-ins.

Think creatively about sponsor tie-ins.

Make media kits

both practical and fun.

Get landscaped grounds for free with a

contest.

Get landscaped grounds for free with a

contest.

10

YOUR TURN!YOUR TURN!

Hosted Volunteer GroupsHosted Volunteer Groups

Email CampaignsEmail Campaigns

11

Attach event coupons to dry cleaning.

Attach event coupons to dry cleaning.

College laundry room ads.

Wait in style. Gain a sponsor.Wait in style. Gain a sponsor.

12

Create off-site events.

Consider outsourcing parking.

Consider outsourcing parking.

Encourage bloggers.

Encourage bloggers.

13

Start a Flickr or YouTube channel.Start a Flickr or YouTube channel.

Use theater ads with interactive element.

Use theater ads with interactive element.

14

Communicate immediately with mobile marketing.

Nightclub coasters

Business decorating contest

Business decorating contest

15

Sell decoration kits.Sell decoration kits.

Porta-Pottie Decorating Contest

Pizza Box AdsPizza Box Ads

16

Repaint the taxis.Repaint the taxis.

YOUR TURN!YOUR TURN!

Sell tickets in bundles.Sell tickets in bundles.

17

Hang street banners in target cities.

Start a festival co-op.Start a festival co-op.

Product PremiersProduct Premiers

18

Create a must have souvenir package.Create a must have souvenir package.

Don’t be afraid of higher price point souvenirs

Address handwashing concerns.Address handwashing concerns.

19

Newspaper StickersNewspaper Stickers

It looks light, but it’s heavy.

It looks light, but it’s heavy.

20

Create a mascot.

Then have them get married, have babies, get a sex change operation (just making sure you are still following along)…

Serial number your t-shirts.

Break a record.

21

Festival Exchange Program

Give souvenirs meaning.Give souvenirs meaning.

Whew! Time’s Up! Thank You!Whew! Time’s Up! Thank You!